UPDATE: In the first day of online voting, The High School for Performing and Visual Arts leads the pack. Online voting continues until Friday at midnight; voting at the new H-E-B Montrose Market continues through Sunday. Click here to vote online, choosing from four worthy non-profit organizations.

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The new Montrose H-E-B, which opens today on the corner of West Alabama and Dunlavy, is continuing its community-minded streak with a competition to benefit four Houston-area charities.

H-E-B President Scott McClelland held a number of community meetings on the design of the new LEED-certified store and engaged residents in selecting the final design by San Antonio-based Lake/Flato. Continuing this emphasis on engagement, it's up to new customers to decide which charity is most deserving of the grand prize: Up to $10,000 from H-E-B.

Each of the four non-profit organizations represents one of Montrose Market’s store pillars: Education, food, environment and the arts. The corresponding charities, Houston Achievement Place, Kids Meals Inc., Wilson Wonderground Spark Park and the High School for the Performing and Visual Arts, will compete for the most customer votes, which can be cast in-store or online using CultureMaps' handy CulturePoll.

Each online vote will amount to $1 and each in-store vote will amount to $5 in potential donations. The charity with the most votes will win a donation matching the value of the total number of votes it receives, up to $10,000 — with the remaining three charities each winning a $5,000 donation.

Houston Achievement Place is dedicated to helping children and childcare providers learn the basic skills to found successful relationships at home, in school and throughout life. One of its key components is Project CLASS (Children Learning Appropriate Social Skills), which helps childen ages 5 to 10 learn basic social skills that better enable them to interact with others and succeed academically.

Kids' Meals, Inc. delivers free, nutritious meals year-round straight to the homes of children in need. Founded in 1984 as the first ever meals-on-wheels program devoted to children, Kids' Meals, Inc. serves 1,400 children per week and provides additional services including museum and sports outings, school supply donations and more.

The High School for the Performing and Visual Arts has been educating young artists since 1971 with programs that offer the same academic curriculum as other HISD high schools, but correlated with arts programs including Dance, Instrumental and Vocal Music, Theater Arts and Visual Arts. Graduates are prepared equally for college, further arts education at conservatories and careers in the professional arts world.

The Wilson Wonderground Spark Park has partnered with Trees For Houston to plant and protect trees at Wilson Elementary and across the greater Houston area. Over the last 28 years, Trees for Houston has planted more than 420,000 trees.

Voting begins today at 6 a.m. and ends online Friday at midnight. In-store votes can be cast until midnight on Sunday.

So click here to vote online via our CulturePoll or hightail it to the newest H-E-B and help pick the winner among these four deserving non-profit organizations.