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    a spoon of swoon

    H-E-B's cool new specialty ice creams will make you swoon

    Ken Hoffman
    Aug 13, 2018 | 2:40 pm

    Courtney Lay is the Ice Cream Queen — well, officially, the business development manager for ice cream, novelties and frozen desserts at H-E-B corporate in San Antonio. That's a mouthful, but not a surprising career development for her.

    “I’ve always been an ice cream fanatic. When I was 14 or 15, I got a work permit for my first job at the Peppermint Stick restaurant in Long Grove, Illinois. My favorite part of the job was making shakes and malts in those old-fashioned metal cups. I’d always ask the customers if they wanted the extra in the cup. If they said no, I’d drink it,” Lay laughs.

    That could be the greatest perk ever in the history of the American labor movement.

    Until now, maybe. Every Tuesday and Thursday, she has standing two-hour sessions with her staff. They taste ice cream, brainstorm new flavors, try to predict trends, and discuss the virtues of chocolate vs. cherry vanilla. Lay says she balances her work-related consumption with exercise and yoga.

    These days Lay’s pet project is Swoon, H-E-B’s new line of super premium ice cream designed to compete and beat those high-end, high-priced pints from Ben & Jerry’s, Häagen-Dazs, and other ritzy ice cream makers. Swoon spent three years in development before hitting H-E-B supermarkets this summer. Its target demo: customers who want deep, knee-shaking flavors — and don’t mind paying a little extra for their favorite diet buster. Swoon pints go for $3.98, about a buck less than the next freezer case over. H-E-B landed on the name Swoon after suggesting several names to customers in the testing stage. (One of the rejects was "LegenDairy." Too punny.)

    Swoon-worthy flavors
    Swoon currently has nine flavors: Cherry Pistachio, Texas Brownie a la Mode, Banana S’mores, Triple Chocolate (has H-E-B been reading my diary?), Coconut Horchata, Walnut Carrot Cake, Dulce Churro, Chocolate Hazelnut Swirl, and Salted Caramel — with more to come. Next up are Blueberry Streusel and Cookie Lovers. Lay’s goal is to have 21 flavors to Swoon over.

    With her last name, shouldn't Lay be working in potato chips instead of ice cream? "I was teased about that all the time when I was growing up," she says. "I guess I'm just more of a sweets person."

    I used to think that supermarket house brands were leftovers or factory seconds from established food manufacturers. Say Bird’s-Eye bought too much green beans, or a batch of beans didn’t look exactly right. Bird’s-Eye would sell the extra beans to a supermarket, who’d slap their own label on them and sell them for slightly less than the national brands.

    Wrong. “We have our own ice cream plant in San Antonio,” says Lay. “We make only HEB products there. We have several lines of ice cream, from Hill Country Fare to Creamy Creations to Swoon. We make a lot of ice cream in our plant. We test our new ice cream products in Austin, Houston, and San Antonio before we put anything in the stores. We must have tested 50 flavors of Swoon before releasing the nine flavors we have now,” Lay said.

    One of the rejected flavors: Strawberry Red Velvet Cheesecake. Customers turned thumbs down during the testing stage. Good decision.

    “The biggest challenge for us is to educate our customers that we actually do make our own products. Creamy Creations ice cream came out 20 years ago. When we went to markets with Creamy Creations, many of our customers didn’t understand it, or even understand it today. We have more than 100 partners (employees) in our ice cream facility and they really are ice cream fanatics.”

    What makes it premium?
    Naturally the government sticks its nose (I would suggest spoons) in the ice cream industry. For a product to be labeled “ice cream,” it must contain at least 10 percent butterfat. Then there are categories: “premium” ice cream has between 12 and 14 percent butterfat, “super premium” between 16 and 18 percent butterfat. “Super premium” usually is denser, heavier, and has more “inclusions.” (That’s industry talk for mix-ins.) Anything higher than 18 percent butterfat and you’d need a jackhammer for the first few bites.

    Hill Country Fare is “ice cream.” Creamy Creations is “premium.” Swoon is “super premium.” Anything below 10 percent butterfat is “frozen dessert” and no thank you. That’s the big ol’ tub of ice cream you buy for when your kids have friends over.

    While the government imposes butterfat levels for ice cream, it doesn’t monitor the industry to make sure everybody’s following the rules. There’s a shock. Think I’ll tweet that tomorrow around 5 am.

    H-E-B came up with fanciful flavors for its Swoon line, but the names accurately describe what’s under the lid. There’s no wondering what’s in the pint, like Chubby Hubby or Phish Food from Ben & Jerry’s. You won’t need to bring your reader glasses to the frozen food aisle for the fine print. (They’ll fog up, anyway.) Lay likes to spell it out. There’s no mystery to Cherry Pistachio.

    Low-cal dreams
    Will there ever be a decent low-carb ice cream? Because so far, not even close. Those 230-calories per pint brands aren’t making it for me, either.

    “We are always thinking about developing that — I call it the ‘better for you’ category. It’s definitely the wave of the future. People are looking for healthier options. They want to indulge, but feel good about it.”

    H-E-B keeps it simple with no-nonsense names like Banana S'mores.

    H-E-B Swoon ice cream Banana S'mores
      
    Photo courtesy of H-E-B
    H-E-B keeps it simple with no-nonsense names like Banana S'mores.
    dessertsken-hoffmanice-cream
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    Global acclaim

    2 Houston universities named among world’s best in 2026 rankings

    John Egan
    Jun 26, 2025 | 10:30 am
    Rice University, aerial, campus, buildings
    Photo courtesy of Rice University
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    Two Houston universities are in a class of their own, earning top spots on a new global ranking of the world's best universities.

    Rice University and University of Houston are among the top 1,200 schools included in the QS World University Rankings 2026. Ten more schools across Texas make the list.

    QS (Quacquarelli Symonds), a London-based provider of higher education data and analytics, compiles the prestigious list each year; the 2026 edition includes more than 1,500 universities from around the world. Factors used to rank the schools include academic reputation; employer reputation; faculty-student ratio; faculty research; and international research, students, and faculty.

    In Texas, University of Texas at Austin lands at No. 1 in the state, No. 20 in the U.S., and No. 68 globally.

    But Houston's Rice University is close behind as Texas' No. 2 school. It ranks 29th in the U.S. and No. 119 in the world. Unlike UT, which fell two spots globally this year (from No. 66 to 68), Rice climbed up the charts, moving from 141st last year to No. 119.

    University of Houston impresses as Texas' 4th highest-ranked school. It lands at No. 80 in the U.S. and No. 556 globally, also climbing about 100 spots up the chart.

    Rice and UH are on a roll in regional, national, and international rankings this year. Rice earned top-15 national rankings by both Niche.com and Forbes last fall. Rice claimed No. 1 and UH ranked No. 8 in Texas in U.S. News & World Report's 2025 rankings.Rice alsotopped WalletHub's 2025 list of the best colleges and universities in Texas for 2025.

    More recently, in April, both UH and Rice made U.S. News' 2025 list of top grad schools.

    In all, 192 U.S. universities made the 2026 QS World University Rankings — the most of any country. Topping the global list is the Massachusetts Institute of Technology (MIT).

    “The results show that while U.S. higher education remains the global leader, its dominance is increasingly challenged by fast-rising emerging systems,” says the QS World University Rankings report. “A decade ago, 32 American universities [were] featured in the world’s top 100; today, that number has dropped to 26, and only 11 of these institutions have improved their position this year."

    The 12 Texas universities that appear in the QS World University Rankings 2026 list are:

    • University of Texas at Austin, No. 20 in the U.S. and No. 68 in the world (down from No. 66 last year).
    • Rice University, No. 29 in the U.S. and No. 119 in the world (up from No. 141 last year).
    • Texas A&M University, No. 32 in the U.S. and No. 144 in the world (down from No. 154 last year).
    • University of Houston, No. 80 in the U.S. and No. 556 in the world (up from 651-660 last year).
    • University of Texas at Dallas, No. 85 in the U.S. and No. 597 in the world (down from 596 last year).
    • Texas Tech University, No. 104 in the U.S. and No. 731-740 in the world (unchanged from last year).
    • University of North Texas, No. 123 in the U.S. and No. 901-950 in the world (up from 1,001-1,200 last year)
    • Baylor University, tied for No. 136 in the U.S. and at No. 1,001-1,200 in the world (unchanged from last year).
    • Southern Methodist University, tied for No. 136 in the U.S. and at 1,001-1,200 in the world (unchanged from last year).
    • University of Texas Arlington, tied for No. 136 in the U.S. and at 1,001-1,200 in the world (unchanged from last year).
    • University of Texas at San Antonio, tied for No. 136 in the U.S. and at 1,001-1,200 in the world (unchanged from last year).
    • University of Texas at El Paso, No. 172 in the U.S. and at 1,201-1,400 in the world (down from 1,001-1,200 last year).
    bestqs world university rankingsrankingsrice universitytexas am universityuniversity of houstonuniversity of texasuniversity of texas at austinut austin
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