Universal Studios plans new one-of-a-kind, family-friendly theme park near Dallas
Dallas-Fort Worth, get ready to meet Shrek: Universal Parks & Resorts is opening a one-of-a-kind theme park in Frisco, promised to be unlike any other in the world — a new park set in a green landscape featuring immersive themed lands that celebrates Universal's iconic characters and stories.
According to a release, the company has purchased 97 acres of land, east of the Dallas North Tollway and north of Panther Creek Parkway, which will also be home to a themed hotel.
The complex will boast a completely different look, feel, and scale from Universal's existing parks, one designed to appeal to a new audience for the brand.
It will also be a regional version, smaller than Universal's other parks in Hollywood and Orlando, designed to be more intimate and engaging for younger audiences, although surely the same quality as the larger parks.
Features will include family-friendly attractions, interactive and playful shows, character meet & greets, unique merchandise, and food & beverage venues.
The release says that Universal Parks & Resorts selected Frisco for its growing population and ability to attract businesses.
"We are excited about the opportunity to partner with the city of Frisco and Mayor Jeff Cheney as we work to bring this innovative new concept to life, designed specifically for a younger generation of Universal fans," says Page Thompson, president of New Ventures at Universal Parks & Resorts.
"We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country," she says.
The new park is part of a bigger expansion for Universal Parks and Resorts, which is also opening a third theme park at Universal Orlando Resort, as well as a smaller horror-themed park in Las Vegas.