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    It could happen

    The Texas gameplan for beating Oklahoma and restoring the roar to the Red RiverRivalry

    Kevin Benz
    Oct 7, 2011 | 6:27 pm

    The 11th-ranked University of Texas football team's season might best be described so far as an alchemy experiment — tweak this, see what happens; adjust that, see what happens; hope nothing blows up, mix again — and so far, everything head coach Mack Brown has touched and tweaked and adjusted and mixed has turned so much straw into undefeated gold.

    On Saturday, everything changes.

    You've got to be able to deal with the adversity, because you're going to have it in a game like this, because OU is really good."—Mack Brown

    No. 3 Oklahoma is not BYU or UCLA or Iowa State (no one really needs to be reminded of Rice do they?) No, in some minds the Sooners are the best damn college football team in the land, and as such, they represent a quantum leap in talent over those other teams Texas faced. Make no mistake, Oklahoma can play, and it can stomp the living daylights out of these very young and impressionable Longhorns.

    But Texas has something magical going for it right now. With some 30 underclassmen out of 48 men on the two-deep roster, these kids don't know what they don't know — and they might just be naive enough to think they can play with the adults and win.

    Believing you can win, even in the face of daunting odds and a superior opponent, is what separates the elite from the losers. It's how Iowa State (and a few others) beat Texas in 2010 and it may be the edge Texas needs to keep this game close.

    Keeping it close is key. Scoring first would be great, but more importantly Texas must stay within 10 points all day long. If the game begins to get away from these young'uns, they might just start to think they can't win. When doubt slips into football, bad stuff starts to hit the fan, and people get hurt.

    "There will be more adversity in this game," Brown said during his weekly press conference, ". . . and usually in football, it's very much like life. You have some adversity and you have some very positive things . . . you've got to be able to deal with the adversity, because you're going to have it in a game like this, because OU is really good.

    "But positive things are going to happen too, because you're going to make plays, and if you get up by 10 points in a game like this, the game is not over. You have to keep playing. And that's what the players have to understand. Deal with adversity and handle success."

    The Longhorns experimented now over four games and a bye week. Saturday afternoon inside the Cotton Bowl, at the Texas State Fair, we will see how far the 2011 Texas Longhorns have come. In my pre-season preview, here's what I wrote about the prospect of this game:

    Oklahoma at the Cotton Bowl, Dallas - Oct. 8

    God help 'em. OU is good, really good, preseason No. 1 ranking good. Texas is, well… not as good. It hurts me to write that far more than it hurts to read. Is there hope? There’s always hope. If Texas rides in 4-0, and if the team gets strong leadership from its quarterback and its seniors; if the coaches taught their new schemes and plays well — then Texas has a chance. The Longhorns must play a perfect game.

    Texas must play a perfect game to win this one, but the players and coaches have done everything they need to do in order to have a shot. The defense needs teeth, the offense needs some magic. It can happen . . . it probably won't, but it could.

    What's a perfect game look like? Here's what I'll be looking for (besides fried Oreos, corn dogs and cold beer) at the Cotton Bowl:

    Breathe... deeply... breathe again... The Red River Rivalry is arguably the best, most intense gameday atmosphere in college football. The stadium is split in half at the 50-yard line — half is cloaked in crimson, the other half in burnt orange. It's loud, it's raucous, it's crazy. To a freshman, used to running out onto a high school field, the Cotton Bowl is a huge intimidating place.

    Neither of Texas quarterbacks, nor its starting tailback have ever experienced anything like this. They need to avoid hyper-ventilating... and... just... breathe.

    Start simple on offense. Texas co-offensive coordinator Bryan Harsin created a playbook that reads like a comic book — guys running all over the place and suddenly a football appears in the end zone. Harsin's offense is clicking now, but he needs to remember, this is Texas-OU, and his players need to get over the rubber legs and hyperventilation they'll experience on the first set of downs.

    The kids need to take a hit, make a completion, have some modicum of success early. The alternative is disaster.

    Bring the nasty defense early. As much as the offense needs to start simple, the defense needs to rock Landry Jones' world. The dangerous Oklahoma offense relies on its quarterback. Last year, Jones got knocked around some and struggled a bit. OU beat Texas of course (who didn't last year), but the Longhorns' defense kept it close, and UT came within a couple self-induced, dumb-ass mistakes of winning the game.

    Hit Jones harder, harder, as the cheerleaders would say, and keep coming back for more. Rattle Jones, and Texas has a chance.

    Close up the middle of the D-line. Texas defensive line is allowing way too many yards up the middle. Time to man up boys. The defense has been great except for that one weakness. Stop the run up the middle... now.

    Specifically, I'd like see:

    Malcolm Brown run for 100 yards. You heard it here first, if Brown gets 100 yards, Texas wins — period.

    Win the turnover battle by at least two. The Longhorns must takeaway the ball from OU at least two times more than they lose it. Fumbles and interceptions happen in this game, the team that gets the most will almost always win.

    If Texas can avoid losing the ball, and pick up a couple interceptions or fumbles, it has a great chance.

    Continue the QB rotation. I disagree with the sports pundits who suggest Harsin and co-offensive coordinator Major Applewhite need to stick to one guy for this biggest of big games. Darrell Royal knew "ya dance with who brung ya," and in this case the girl has two dates. The Case McCoy/David Ash rotation forces the defense to adjust constantly.

    Their rotation has been successful in every game, it makes absolutely no sense to get away from that successful formula until... well... it fails to be successful.

    The Texas-OU game highlights every football season. The game puts both schools into the national conversation together. Whether both teams are ranked or not (and in this year, both are), this game is about pride and both teams play like it's the most important game of the season, which of course it is. If the game is close, even if Texas loses, it has a chance for a special season.

    Win, and the season becomes magical.

    See you at the State Fair. I'll be the guy wearing burnt orange.

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    open containers for all

    Houston suburb's new social district sweetens World Cup festivities

    Jef Rouner
    Nov 25, 2025 | 10:30 am
    A shot of the entrance to the First Colony Mall in Sugar Land with the Cheesecake Factory in the background.
    Photo courtesy of Visit Sugar Land
    First Colony Mall will be part of the new Sugar Land social district.

    As the 2026 FIFA World Cup nears, Houston is preparing a variety of ways to the welcome the thousands of visitors the event will draw. The latest is in Sugar Land, where city authorities announced the creation of a new social district that will open on Friday, December 5.

    “The Sugar Land Social District reflects our city’s trailblazing spirit and shows how we’re ready to redefine what a vibrant destination can be,” said Elizabeth Huff, director of economic development & tourism. “By bringing together our dining, entertainment, and cultural experiences in a walkable setting, it creates a sweeter experience for residents, visitors, and groups alike, positioning Sugar Land as a great supporter to Houston as we prepare to welcome the world for FIFA World Cup 2026.”

    Running June 11-July 29, the 2026 World Cup will feature games in the United States, Mexico, and Canada. NRG Stadium is scheduled to host seven matches over the course of the tournament. That includes five group stage matches, one in the Round of 32, and one in the Round of 16. Sugar Land has partnered with FIFA to earn the title of "Host City Supporter.

    What is a Social District?

    Basically, a social district turns large areas into a party zone where people can legally walk between various businesses and events with open containers of alcohol. Think the Wynwood Art District in Miami, Florida or the Arts District in Downtown Los Angeles, California. The lack of restrictions begets a more relaxed, party atmosphere while the focus on walkable areas adds a greater sense of community.

    The Sugar Land Social District encompasses parts of the Sugar Land Town Square and First Colony Mall. It will be open Monday through Saturday from 7 am to 2:15 am and Sunday from noon to 2:15 am. The boundaries of the district will be clearly marked to prevent people from wandering outside of them and violating open container laws. The Sugar Land Police Department will regularly patrol the district.

    More than a dozen bars and restaurants lie within the district, including Flying Saucer Draught Emporium, Little Woodrow's, Baker Street Pub, B.B. Italia, and others.

    Social District Opening Party

    The official debut of the social district on Friday, December 5 will start at 10:30 am at Little Woodrow's Sugar Land with a FIFA World Cup 2026 Final Draw Watch Party lasting until 1 pm. From 5-8 pm, the annual tree lighting ceremony will take place in the town square. Visitors who purchase beverages from three participating vendors will receive a free custom FIFA World Cup 2026 Houston and Visit Sugar Land koozie, as well as a free hot chocolate from the Visit Sugar Land cart.

    “As part of our city's Strategic Action Plan and Stimulating Economic Growth All-In Initiative, this new social district isn’t just about enjoying a drink outdoors; it’s about creating a more connected and walkable community,” said Teagan Trammell, strategic and government affairs management analyst for the City of Sugar Land. “By encouraging people to explore our local restaurants and bars on foot, we’re strengthening the bonds between residents, visitors, and businesses while showcasing the vibrant culture that makes Sugar Land stand out.”

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