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    It's 'Stupid Hot'

    'Stupid Hot' Austin chicken chain tumbles into Memorial City

    Eric Sandler
    Jul 23, 2024 | 11:23 am
    Tumble 22 spread

    Tumble 22 has opened its third Houston-area location.

    Courtesy of Tumble 22

    An Austin-based hot chicken restaurant has opened near Memorial City Mall. Tumble 22 is now serving chicken sandwiches, pie, and more at its third Houston-area location in the former Grub Burger Bar space at 10403 Katy Fwy Ste. 100.

    Founded in 2017 as a food trailer by chef Harold Marmulstein, Tumble 22 serves all-natural chicken that’s raised in Texas. Available as a sandwich, tenders, or bone-in pieces, the chicken comes in one of six spice levels that range from “Wimpy” to “Stupid Hot.” The restaurant’s chicken is “tumbled 22 times” to ensure that it’s crispy, according to press materials.

    The menu also includes Southern-inspired starters and sides such as deviled eggs, mac and cheese, and collard greens. Fries come plain or “dirty,” which means topped with cheese, hot chicken, and pickles. Tumble 22 further distinguishes itself from other hot chicken concepts by serving five different pies for dessert — apple, pecan, buttermilk, chocolate, and blueberry streusel.

    Recent additions to the menu include a grilled chicken sandwich, more salads, and milkshakes. Monthly specials like this month’s Hot Hawaiian O.G. (boneless chicken thigh, caramelized pineapple, sliced jalapeño, slaw, and sriracha aioli) keep things interesting.

    Adults will appreciate that Tumble 22 serves a full range of affordable cocktails, including $8 classics such as the margarita, paloma, and Moscow Mule as well as a $10 Bloody Mary. All the usual non-alcoholic options are also available.

    "At Tumble 22, we pride ourselves on providing full-service dining with a smile and warm hospitality, all while keeping it family-friendly and affordably priced,” CEO Doug Thompson said. “We are thankful to our legendary staff, led by Ashley Vella at our new Memorial City location, who are dedicated to providing an unparalleled experience for every guest. We're excited to serve Houston with our award-winning chicken, pies, and shakes. And trust us, our margaritas are truly out of this world!"

    Tumble 22 is only the latest new arrival in the Memorial area. In the last few months, the neighborhood has also welcomed Bar Bludorn, a tavern from the team behind Bludorn and Navy Blue; a second location of Montrose barbecue favorite The Pit Room; and Haywire, a Texas comfort food restaurant from the Dallas-based company behind Whiskey Cake and Sixty Vines. Next month should see the debut of Credence and Sidebar, two new concepts from Goode Co. Restaurants president Levi Goode.

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    Pizza purchase

    Private equity gobbles up Texas-based Pizza Hut for $2.7 billion

    John Egan
    Jun 18, 2026 | 9:15 am
    pizza hut
    Pizza Hut
    Pizza Hut is being sold.

    Texas-based Pizza Hut, whose sales have floundered for several years, is set to be acquired by private equity firm LongRange Capital in a $2.7 billion deal.

    LongRage said Tuesday, June 16 that it agreed to buy Pizza Hut’s global business, except for the chain’s operations in China, from restaurant conglomerate Yum Brands for about $1.5 billion. Restaurant group Yum China Holdings, which has a corporate office in Plano, is purchasing Pizza Hut’s Chinese business for about $1.2 billion.

    The deals are expected to close in the third quarter of this year.

    This will mark the first time since 1977 that Pizza Hut hasn’t been owned by either PepsiCo or Yum and its predecessor, Tricon Global Restaurants.

    “Despite efforts to revitalize the brand and shut underperforming locations, it has become increasingly clear that pushing the [Pizza Hut] division back into growth will require a level of investment and patience that Yum is just not prepared to commit to,” Neal Saunders, managing director and retail analyst at data analytics and consulting company GlobalData, wrote.

    The deals follow a sweeping review, launched in November, of the troubled Pizza Hut brand. Pizza Hut was founded in 1958 in Wichita, Kansas.

    There are almost 20,000 Pizza Huts in more than 100 countries, including nearly 1,000 locations in Texas.

    In February, Yum said it was shutting down an estimated 250 Pizza Hut restaurants as the chain continued to post weak sales and profit. In 2025, Pizza Hut generated global sales of $12.8 billion, including $5.6 billion in the U.S. That compares with $13.1 billion in global sales and $6 billion in U.S. sales the previous year.

    “Under LongRange and Yum China, Pizza Hut will be well positioned for future growth with ownership that brings deep expertise in the restaurant industry,” Yum CEO Chris Turner says in a press release. “Pizza Hut is one of the most iconic restaurant brands in the world, and we are proud of the important role it has played in Yum’s history.”

    Among the brands in LongRange’s portfolio are 24 Hour Fitness; casket manufacturer Batesville; and Greencore Group, which makes food items such as sandwiches, salads, prepared meals, desserts and pizzas.

    Aside from Pizza Hut, brands under the Yum umbrella include KFC and Taco Bell. Yum and its franchisees operate more than 63,000 restaurants in 155 countries.

    More pizza deals
    Pizza Hut isn’t the only locally based pizza chain with new ownership. In January, OneRyan Global said it acquired a majority stake in Fort Worth-based Mr. Gatti’s Pizza for an undisclosed amount. OneRyan, which has been a Gatti’s franchisee, is the investment vehicle for Brint Ryan, chairman and CEO of the Plano-based Ryan tax consulting firm.

    Gatti’s was founded in Stephenville in 1964 and relocated its headquarters to Austin in 1969. Today, the chain has more than 230 open or planned locations in Texas and the Southeast.

    In February, Gatti’s said it was targeting the Houston area as part of the chain’s expansion plans. “Houston is a strategic market for sustainable growth and wide-open franchise opportunities,” said Scott McIntosh, vice president of franchise development at Gatti’s.

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