Trill Burgers find a home
Houston's rap legend Bun B claims Montrose mainstay for first Trill Burgers restaurant
Bun B’s smash hit smash burger concept has found a permanent home. Trill Burgers has claimed the former James Coney Island location at 3607 S Shepherd Dr. for its first brick and mortar location.
“It’s been a long time coming, not just for us, but for anybody that’s had a Trill Burger or wanted a Trill Burger and couldn’t get one,” Bun B said in a statement. “We’ve been working hard to find the right location to make it as easily accessible to as many people as possible. I think we found that location, and we can’t wait to open these doors to the city of Houston and eventually the world.”
Launched in 2021 at the CultureMap Tastemaker Awards, Trill Burgers unites Houston hip hop legend Bun B with California restaurateur Andy Nguyen, publicist Nick Scurfield, and chefs Mike Pham and Fernando Valladares. It serves smash burgers — both beef and a vegan option — that consist of two patties, cheese, grilled onions, pickles, and Trill sauce on a Martin’s potato bun.
Slated to open in early 2023, the new Trill Burgers will offer both indoor seating and the convenience of a drive-thru. Plans call for the addition of at least one new burger and new menu items such as milkshakes. Nguyen shared some thoughts about the plans for the restaurant during an interview on CultureMap’s “What’s Eric Eating” podcast.
“When we build out the store experience, we want to do it right. We want to be more than come and go. We want a place where people can hang out and have a good time,” Nguyen said. “We’ve done all these pop-ups. The store, we’ll take our time to make the interior look great.”
The concept has earned wide acclaim through a series of pop-ups. Trill Burgers served almost 12,000 burgers during the 2022 Houston Livestock Show & Rodeo as well as at music festivals across the country. It achieved nationwide celebrity this summer when Good Morning America named it America’s “Ultimate Burger Spot.”
More recently, Trill Burgers served 2,000 people during an all-day festival at City Hall on “national cheeseburger day” and participated in the Southern Smoke Festival.