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    yes, another steakhouse

    Posh Mexican steakhouse arrives in Houston with wagyu beef and parkside views

    Eric Sandler
    May 2, 2024 | 5:00 pm

    The wait is nearly over for the opening of Houston’s newest luxury steakhouse. Toca Madera will open in early June, restaurant group Noble 33 announced.

    First revealed last year, Toca Madera describes itself as a modern Mexican restaurant with a high-energy atmosphere that includes nightly live entertainment such as musicians, DJs, and fire performers. The massive, 14,000-square-foot restaurant will be located at The Pavilion at The Allen, which is part of the complex that’s anchored by The Thompson Hotel (1755 Allen Parkway). With almost 400 seats, the restaurant will offer a number of venues for eating and drinking, including an outdoor patio that looks onto Eleanor Tinsley Park, two bars, a lounge, and a member’s only club.

    Design firm Monochrome created a space that features custom woodwork, velvet upholstery, and lots of plantlife. A nest-like sculpture called The Bird’s Nest separates the lounge area from other sections of the restaurant.

    Toca Madera bird's nest renderingThe Bird's Nest will be located in the lounge.Courtesy of Monochrome

    Toca Madera notes that it uses sustainable, organic ingredients, but most diners will be looking to feast on prime and wagyu steaks from America, Australia, and Japan. Available in a range of sizes and cuts, the options include the usual filets and ribeyes as well as the signature Tomahawk + Bone Marrow that’s served flaming and sliced tableside. Other notable items on chef Christian Brennen’s menu include Sashimi Mexicano (ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre) and A5 Wagyu Tacos dressed with jalapeño slaw, pickled horseradish, cilantro, and kizami wasabi.

    Toca Madera wagyu tacosToca Madera serves tacos made with A5 wagyu.Photo by Alonso Parra

    Toca Madera lounge rendering
      

    Courtesy of Monochrome

    Here's a preview of the lounge.

    The beverage program features an extensive array of agave spirits along with a rotating wine list. Selena fans will likely want to order the Como la Flor, which is served with edible flowers and “rose air,” according to a release.

    Houston will be Toca Madera’s fourth location, joining outposts in West Hollywood, Scottsdale, and Las Vegas. Noble 33 also has plans to bring Meduza Mediterrania, an Eastern Mediterranean concept, to Houston. It will be located above Toca Madera and include a rooftop patio.

    “Bringing a Noble 33 concept to Texas has always been a goal of ours, so we are beyond excited and ready for the June opening of Toca Madera,” Noble 33 CEO Mikey Tanha said in a statement. “Houston marks Toca Madera’s fourth and largest location — a testament to the city’s international flare and palate and we can’t wait for all to enjoy the Toca Madera experience.”

    The restaurant is opening near an area that has become dense with steakhouses over the past two years. Nearby options include live fire concept Andiron, Houston-inspired Georgia James, and Turner's Cut, the upcoming luxury concept from B&B Butchers owner Berg Hospitality. Steakhouses are popular downtown, too, where diners will find choices such as Guard & Grace, Vic & Anthony's, Pappas Bros., Toro Toro at the Four Seasons hotel, and more.

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    2 weeks to say goodbye

    Casual River Oaks restaurant will shutter after 10 years

    Eric Sandler
    Jun 16, 2025 | 3:29 pm
    Eloise Nichols interior
    Photo by Alex Montoya
    Eloise Nichols has updated its interior.

    A neighborhood restaurant near River Oaks will soon serve its last meal — for now. Eloise Nichols will close after service on June 29.

    Part of Adair Concepts, the hospitality group behind restaurants such as Adair Kitchen, Buffalo Grille, and Los Tios, Eloise Nichols opened in 2016 as a more upscale concept with cocktails, a raw bar, and a stylish interior. In 2023, the company switched up the concept to a more casual, all-day format. Adair Concepts owners Nick Adair and Katie Adair Barnhart named the restaurant for their grandmother, Eloise Nichols Adair.

    “After a 10 year run, our lease is up and we have decided not to renew on Mid Lane,” Barnhart tells CultureMap in an email. “It was a hard decision as the project is a favorite of ours, filled with lots of memories and family significance.”

    Despite closing this location of Eloise Nichols, Barnhart says the company would like to find a new home for it in the future, but Adair Concepts has other projects to tackle. It recently opened a Los Tios in Fredericksburg. Both Los Tios and Adair Kitchen are coming to San Antonio later this year.

    Meanwhile, diners have a couple more weeks to make one last visit to Eloise Nichols for fan favorite dishes such as deviled eggs, chicken and dumplings, and hot chicken and pickles.

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