cast a spell
Buzzy Allen Parkway mixed-use hub reveals Mexican-inspired steakhouse and Mediterranean restaurant
Allen Parkway’s next massive mixed-use development has revealed the two restaurants that will anchor its retail offerings. Toca Madera and Meduza Mediterrania will occupy prime locations in The Pavilion at The Allen, part of a six acre, $500 million project currently under construction at the southeast corner of Allen Parkway and Gillette Street.
The two restaurants — one a Mexican-inspired steakhouse and the other an Eastern Mediterranean concept — are part of Noble 33, a Los Angeles-based hospitality company known for its energetic fine dining establishments. They’re slated to open this fall and early 2024, respectively, and will be the company’s first Texas openings.
Toca Madera, the Mexican steakhouse, will occupy over 11,000-square-feet and seat almost 400 people between its dining room, lounge, outdoor patios, speakeasy, and private dining rooms. Located on the ground floor, the restaurant serves Prime, wagyu, and Japanese steaks along with starters such as queso fundido, guacamole, and crispy tacos — filled with bluefin tuna, lobster, or wagyu beef. It will join locations in Las Vegas, Los Angeles, Scottsdale, and Toronto.
Meduza Mediterrania will claim just over 9,700-square-feet on the building’s top floor. The almost 300-seat restaurant will feature a rooftop patio. Design details will include “plant, water and fire elements,” according to a release. Noble 33 also expects to open a location of Meduza in New York later this year.
“Noble 33 Group’s expansion into the Houston market is a milestone in our U.S. and global expansion," Noble 33 co-founder Tosh Berman said. “Debuting two of our unique and distinct dining experiences in a city as diverse and cultural as Houston has long been a vision. Toca Madera and Meduza were created to evoke high touch, memorable, and elevated dining experiences, and we look forward to introducing Houston to each.”
Both restaurants will be part of The Allen mixed-use development. Created by real estate development firm DC Partners, the complex also includes a 35-story hotel and condominium tower. Houston’s first Thompson Hotel will occupy floors 8-15 of the hotel tower, and the Residences at The Allen will claim floors 16-35. In total, the building is expected to contain 172 hotel rooms and 99 condos when it opens later this year.
“From the first time I visited Toca Madera in Scottsdale, I knew this was exactly what we were looking for The Pavilion at The Allen,” DC Partners COO Acho Azuike said. The Noble 33 group is internationally recognized for their award-winning menus, refined dining, and high-energy atmosphere. The experience is one-of-a-kind and unlike anything else in the city. We are happy to be the first to welcome them to Texas.”