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    Beverage News

    Taco Bell brings Live Más Café beverage concept to Houston suburb

    Teresa Gubbins
    Nov 20, 2025 | 10:30 am
    Live Mas Cafe

    Gotta love the lavender at Live Mas Cafe.

    Taco Bell

    Taco Bell is about to debut a beverage-centric concept in Houston: Called Live Más Café, it's a store-within-a-store located at the Taco Bell at 19400 I-45 in Spring, where it will celebrate a grand opening on Thursday, November 20.

    Inspired by Gen Z’s love for customizable drinks, the cafe will offer 30 beverages: from Churro Chillers and specialty coffees to Refrescas and Dirty Mountain Dew Baja Blast Dream Sodas — made by expertly trained “Bellristas” who handcraft the specialty drinks on the spot as part of the elevated in-restaurant atmosphere.

    Taco Bell's Refrescas are a line of fruity flavored drinks and teas such as the Dragonfruit Strawberry drink made with dragonfruit and mixed berry flavors, freeze-dried strawberry pieces, and green tea. The full beverage menu spans from refreshing sips to energizing boosts to "frozen escapes."


    Live Mas Cafe drinks Live Mas Cafe drinksTaco Bell

    But Taco Bell says its beverage investment is as much about pushing the boundaries of the guest experience as it is about menu innovation, with a vision to make its beverages as iconic as its food.

    “We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” says Taco Bell’s Global Chief Food Innovation Officer Liz Matthews in a statement. “So, we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.”

    The Houston-area Live Más Café follows a Dallas location that opened earlier this month. Together, they're the first expansions outside of Taco Bell's home state of California, where it tested its first location in summer 2025 in Chula Vista, and where it has since opened locations in Irvine, San Diego, and Los Angeles County. Their plan is to open 30-odd locations across southern California and Texas.

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    designed for all occasions

    New restaurant's Astrodome-inspired design is 'unlike anything in Houston'

    Emily Cotton
    May 1, 2026 | 2:05 pm
    Kirkwood restaurant interior
    Photo by Leonid Furmansky
    Kirkwood's design includes a recreation of the Astrodome's ceiling.

    Legendary Houstonian Mac Haik has managed to fit many lives into his impressive 80 years. Haik, whose empire of car dealerships made him a household name, played no small part in the development of the city’s booming west side. Prior to that, at just 22-years-old, Haik made history with the Houston Oilers as the first person to catch a touchdown pass in the Astrodome.

    His latest venture — the glitzy Kirkwood restaurant — pays homage to the Energy Corridor, a storied football career, and the people who helped him along the way.

    While the Mac Haik Restaurant Group has focused on franchises such as breakfast concept First Watch, Kirkwood is its debut signature restaurant concept. The restaurant’s kitchen is led by executive chef Stephen Chiang, who guests will see quite a lot of thanks to the copper-clad, open-concept kitchen that includes a custom copper hood.

    Located at the base of Energy Tower II at 11720 Katy Freeway, MHRG designed Kirkwood to host a range of experiences. When it opens on Monday, May 11, Kirkwood is intended to become a go-to spot for lunch meetings, a chic spot for group dinners and celebrations, and a cozy place to share a romantic evening near the double-sided, all-seasons fireplace, among other occasions.

    It takes a keen eye and majorly-sharp editing skills to create a space that can perform so many different tasks. It’s unusual for a space that highlights a career in sports to read as elegant and refined, but designer Gin Braverman has done just that. Gin Design Group is the firm behind many of the best hospitality designs in Houston — including Eunice, Haii Keii, and ChòpnBlọk — and Kirkwood is no exception.

    “We were going for a classic clubhouse vibe with a Vegas layer of glitz — definitely a Vegas ‘wow factor,’” Braverman tells CultureMap. “It’s going to be a draw for everyone. You can rent out the sunroom as well as the private dining room, so that will be a big draw. There is a bar cart going around and table side features. There are so many different experiences to be had in the space. It’s going to hit all the boxes.”

    The 242-seat restaurant covers almost 7,000 square feet separated into distinctive spaces: a 154-seat main dining area; 16-seat private Frances Room, named after Haik’s mother; and a 1,900-square-foot sunroom, named the Sunny Room after Haik’s wife, with seating for 72 centered around a curved, double-sided fireplace.

    The restaurant’s symbol, a magnolia, is a nod to Haik’s home state of Mississippi. One impressive magnolia sighting belongs to the patinated-copper front doors inlaid with the flowers and accentuated by leather door pulls. Prior to entering, diners pass through a gallery of wall display cases with Mac Haik memorabilia.

    In the rotunda, customers are greeted from above by a mirrored glass replica of the ceiling of the Houston Astrodome, created by the artisans at Houston-based design and fabrication firm Rootlab. Broken stone mosaic floor tiles add playful movement and patter to the space. Tactile installations like felt wallcoverings by Phillip Jeffries and velvet draperies keep the space feeling warm and inviting amid all the glass and stone.

    The lounge occupies a raised platform with an artisan parquet floor and a burled-wood covered ceiling featuring beautifully-placed copper light fixtures by Tom Dixon, custom sofas, a custom rug, and custom tables.

    An inviting, oversized wraparound bar beckons diners to mingle beneath a tiered canopy, composed of burled walnut, which is also carried through to the bar’s facade, bullnose trim, and integrated foot rail. A marble countertop completes the bar, while the stone is repeated in the custom tables. Custom barstools take inspiration from the seats of Mac’s now vintage Porsche.

    Illuminated cove lighting anchors the bar space, with a red-tinted mirror installed behind the bar shelving and the liquor lockers on the end caps. The shelving is highlighted by custom LED racetrack lighting. Custom copper and alabaster bar lamps complete the space.

    Kirkwood’s booths have been upholstered with alternating leather and teal velvet fabrics with a copper-tinted toe-kick for a bit of glam. Custom arched lighting — crossing above each booth — is comprised of a copper finish structure, alabaster lenses, and copper chain accents.

    The central dining and exposition kitchen space is a framed with burled wood-clad banquettes with integrated planters. Broken stone mosaic floor tiles dance beneath the custom large-scale chandelier that features inverted alabaster and copper arches and a wood surround with integrated cove lighting.

    The private dining room features rich leather wall panelings, a custom leather buffet table, and a metallic gold plaster ceiling with hand-painted magnolia detailing.

    Lastly, the 1,400-square-foot sunroom features a knockout fireplace with an integrated overhead planter. Custom light columns with copper metal mesh flank the fireplace. An impressive glass-and-metal bar canopy attaches to the back bar fireplace.

    The restaurant’s art collection further enriches the space, with original works by English artist Paul Dove displayed throughout. In the private dining room, an original painting by Austin-based artist Lucy MacQueen offers a more personal note, interpreting “The Grove” at Haik’s alma mater, Ole Miss. The piece also serves as a quiet tribute to his mother, Frances Jordan, who was recently honored with a memorial wall at the iconic site. Artist Melissa Leandro contributed a vibrantly embroidered interpretation of the magnolia motifs to the back wall of the sunroom.

    Overall, Braverman is thrilled with the design of Kirkwood. So, which spot is her favorite?

    “The sunroom,” she says. “That circular bar with the column lamps and fireplace with the skylight are unlike anything else in Houston.”

    Kirkwood restaurant interior

    Photo by Leonid Furmansky

    Kirkwood's design includes a recreation of the Astrodome's ceiling.

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