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    smoke gets in your eyes

    Chris Shepherd's star-studded Southern Smoke Festival fires up record $1.8M, leaving host in tears

    Eric Sandler
    Oct 16, 2023 | 6:29 pm

    Attendees at the annual Southern Smoke Festival know not to leave early. They don’t want to miss the event’s signature moment — when Southern Smoke Foundation co-founder and James Beard Award winner Chris Shepherd gets a little misty eyed as he reveals the amount raised for the foundation’s efforts to provide assistance to hospitality workers nationwide.

    Southern Smoke Festival 2023
      

    Photo by Emily Jaschke

    Kata Robata's chef Hori imported ice from Japan for his dessert.

    Shepherd had a lot to cry about — in a good way. This year’s two day festival raised a record amount of $1.8 million. That's up $200,000 from last year's total.

    “The amount of people that this will help,” he told the crowd on Saturday, October 14. “The amount of mental health sessions that we can provide with this. The amount of rent we can help. The amount of people getting out of a domestic violence situation. It’s unfathomable.”

    That motivation, in the foundation’s parlance, “taking care of our own,” helped motivate the more than 60 chefs who participated in Saturday’s Throwdown, which took place for the first time in Discovery Green, and Friday night’s Respect the Rose wine dinner at the Four Seasons Hotel Houston. It’s a message they shared with CultureMap again and again.

    “We care about each other.”

    “We care about each other,” Aaron Bludorn said. “We care about those who work in the industry and the sustainability of our people that work in it. Not only is it important to show Houstonians we care, but it’s important to our staff to see we care about it.”

    “As business owners, it’s important to us,” Feges BBQ co-owner Erin Smith added. “We have a staff. We want to know if they’re in crisis that they can be taken care of. It means even more to us than it did in the beginning.”

    First time attendee David Cordua, chef-owner of The Lymbar in Midtown, expressed a similar sentiment. “Having an organization dedicated to making sure there’s a safety net for the people who bring the food to your table, who make these dining experiences happen — it’s amazing this has only existed for as new as it is. It’s such a necessary part of the service industry,” he said.

    Other chefs appreciated the opportunity to connect with colleagues and friends. “It’s like camp,” Tony’s chef-partner Kate McLean said.

    “It’s always nice doing these things and seeing the guys,” Riel chef-owner Ryan Lachaine said. “We don’t get to do a lot of good stuff or see each other at the restaurants. It’s nice catching up, and it’s for a great cause.”

    That great cause is raising money for two of Southern Smoke’s funds that benefit hospitality workers. As Shepherd noted in his speech, the foundation’s Emergency Relief Fund provides cash assistance to those in crisis situations such as needing to make rent or facing unexpected medical bills. The second is its Behind You mental health program that provides grants to universities in California, Illinois, Louisiana, New York, and Texas that use the money to fund free counseling sessions.

    A clear purpose for Smoke

    “We started Southern Smoke as a way to help a friend with a scary health diagnosis. It very quickly became clear how much support our friends throughout the food and beverage industry need support, whether it's through health crises, personal catastrophes, natural disasters, or any number of other issues that prevent hourly workers from making the money they need to pay their rent and bills, support their families, and otherwise survive,” Southern Smoke co-founder and executive director Lindsey Brown said in a statement. “The $1.8 million we raised will help us to continue to provide immediate cash-in-hand grants and fund our mental health care programming, and create a safety-net for future large-scale disasters.”

    Of course, these chefs throw a helluva party on behalf of their colleagues. Attendees feasted on everything from smoked maitake mushrooms from Bludron to Feges BBQ’s smoked galbi beef rib, Lachaine’s grilled oysters with Chinese sausage XO, and McLean’s short rib pinwheel with white cheddar. Street to Kitchen chef and co-owner Benchawan Jabthong Painter, Houston’s newest James Beard Award winner, contributed a “Spicy A.F.” Thai barbecue skirt steak.

    Other highlights included chicken pot pie from New Orleans chef Mason Hereford, pizzas from Chris Bianco, and quesadillas from Emmanuel Chavez, Houston’s newest Food & Wine Best New Chef winner. Burger lovers could choose to satisfy their cravings with smash burgers from both Trill Burgers and CultureMap Tastemaker Award winner Burger Bodega.

    Of course, legendary pitmaster Aaron Franklin had a long line for his signature smoked brisket. We asked the Beard Award winner, who’s been a festival staple since the beginning, whether he’s ever contemplated serving anything else.

    “I think about it all the time,” Franklin said. “I want to cook something besides brisket, but I absolutely have to do brisket. I’ve done 'not-brisket' a couple of times at other events. People get freaking angry. I’ve seen grown men cry, and it wasn’t pepper in their eyes.”

    New home, same vibes

    Beyond the food, the festival made good use of its new home at Discovery Green. Attendees praised the convenient layout that made it easy to go from chef to chef. VIP attendees received a number of perks, including valet parking and a dedicated seating area that came with its own wine bar and a pickling station manned by chef Austin Waiter, who will open the eagerly anticipated fine dining restaurant The Marigold Club at some point soon (we hope).

    So, yes, the festival has come a long way from 2015, when it started as a party in the parking lot of Underbelly, Shepherd’s game changing restaurant that closed in 2018. It’s gotten bigger and now draws some of the food world’s brightest stars. It raised about $180,000 that year, a total that might be exceeded by this year’s auction that doesn’t close until tomorrow (Tuesday, October 17). Even with all of those changes, some aspects remain the same.

    “I will say the thing that’s stayed consistent is the heart and the soul that started this thing, the energy behind it,” Franklin said. “The feels and the hugs and the high fives are always there. This is the only event I cook at out of the entire year. I don’t do these things, but we will always be here.”

    With additional reporting by Emily Jaschke

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    a love letter to Brennan's

    Chris Shepherd salutes his favorite Houston restaurant — and its new hot dog tower

    Chris Shepherd
    Jun 26, 2025 | 12:56 pm
    Brennan's of Houston new bar
    Courtesy of Brennan's of Houston
    The zinc bar tops are an ode to Parisian restaurants.

    those that don’t know, it’s a place where I had the opportunity to hone my skills as a young cook and is absolutely a place that I still call home.

    It was the restaurant that I wanted to work at so badly after graduating culinary school. I had applied once before, but did not get the job. I was disappointed, but now that I look back I am really happy I didn’t get the job. I wasn’t ready and I know that now. I took a job at a country club at the time and thought that I was going in the right direction in my career. I worked hard at that job, was promoted to sous chef and made some really amazing friends but something was missing.

    Becoming a Chef at Brennan’s

    My friend Randy Evans was working at Brennan’s, which is why I wanted to work there. I wanted to continue the push for knowledge and skills. Randy stopped by my apartment on his way home after work to have a drink and a chat, and I asked him how his night was. He told me that they did 400+ covers for service and it was exhilarating. He then asked how my night was, my answer was that I put out the taco buffet and was home early.

    That moment is when my head started to spin. I questioned a lot of the things I was doing. Please don’t get me wrong, the job I had was a really great one, and I know it’s the right fit for a lot of people. It just wasn’t for me, and that night changed a lot for me.

    Randy and his wife Melanie invited me to dinner at Brennan’s for my birthday. That night I met Mark Holley, Jose Arévalo, and chef Carl Walker. Mark asked me what I was doing and where I wanted my career to go. I started working at Brennan’s two weeks later.

    I worked there for nine years, because I was given the ability to learn as much as I could. I was able to work my way through the kitchen, while Randy and I pushed each other as hard as we could to learn as much as our brains could hold, and we had great mentors that helped us with that. I learned how to cook like a good cook, practiced technique, repetition, creativity, and leadership — I was being trained to be a chef and not just a cook.

    I was questioned about every new dish I would create by Alex Brennan-Martin, chef Carl, chef Jose, chef Mark, and my friend Randy about the thought process, the flavors, the techniques, and, most importantly, “the whys” behind the dish. They believed in me and taught me to believe in myself. Randy and I studied everything that had to do with food and wine. I mean, there is literally a magazine named Food & Wine and years later, I now get to work for that publication. How cool is that????

    I had the opportunity to take that passion into the dining room and become “The Wine Guy” aka the sommelier because I wanted to know how the dining room worked as well. At the same time Randy was promoted to executive chef, and it was a great feeling for both of us. We will be out in Sonoma next month as we celebrate 30 years of working in this industry together, and we owe a lot of this to this restaurant and the people that work there. So when I say it’s a special place to me, now you have some context to why. But enough about me — let’s talk about what’s really exciting me at Brennan’s right now.

    Brennan’s New Bar

    I have seen the bar at Brennan’s remodeled a couple of times over the years but nothing like what was unveiled recently. They nailed it. With this remodel they made the bar bigger and more exciting. The restaurant has always been a fine dining restaurant — a special occasion restaurant where you celebrate birthdays, anniversaries, and other momentous life occasions. This restaurant has more regulars (people that are there literally all the time) than any other place I’ve worked — multiple generations of those regulars!

    When they looked at the bar, they knew they wanted a fine casual bar. But what does that mean, exactly? They built basically a restaurant inside a restaurant that gives you a place to go watch an Astros game while having a delicious cocktail, an amazing bottle of wine, and shrimp po boy or a hot dog and slider tower. Yeah, you read that right. I’ll talk more about that in a bit.

    As part of the renovation, Alex Brennan-Martin installed black and white tile floors and zinc bar and table tops, just like you’d find in any cafe in Paris. The light fixtures are made of whiskey decanters. If you spend some time looking around, you will notice there are nods to the almost 60 years of history of Brennan’s of Houston. It’s beautiful and relaxing at the same time as you either look into the bar or out into the beautiful and iconic courtyard that is just so reminiscent of New Orleans.

    Now let’s talk about the important stuff: cocktails, food, and wine! The cocktail program has really taken a shift to fun, thoughtful but still tipping a hat to the classics. Let’s start with two styles of the Old Fashioned. There is the “Old” Old Fashioned which is the classic bourbon, bitters, muddled brandy, cherry, orange and a sugar cube — classic, right? Then we have the “New” Old Fashioned which is bourbon run through a Yama Still, a still that is traditionally used to make the best cold brew coffee where water slowly drips through coffee beans extracting the the best flavor of the beans. In this case instead of the beans, the middle infusion chamber is filled with the oranges and cherries. The bourbon slowly drips through the chamber infusing all of those delicious flavors and ends up on the other side. It’s outstanding.

    The Parisian Gas Lamp is a cocktail that pays tribute to the iconic glass lamps in the restaurant and is made from Cognac, Cointreau Noir, and flambéed orange peel. They have also added some frozen cocktails like the Bananas Faster (not Foster but Faster), which made from rum, banana purée and vanilla soft serve, perfect if you are too full for the classic dessert.

    I also want to remind you that you can get those infamous 25 cent martinis at lunch Monday through Friday with the purchase of an entree. The wines by the glass are fantastic, but the whole wine list is deep and one of the best around. It is filled with true gems from all over the world, don’t sleep on it because it’s a well put together novel!

    This is not just your regular food menu. As I said before, they have literally developed a restaurant inside of a restaurant for you to enjoy. When I first sat down, I was really surprised to see the menu. Traditionally a bar menu has four or five items on it but not this one — this one has more than 25 items, and most are designed specifically for the bar.

    Yes, you can get the famous snapping turtle soup, the seafood gumbo, and a Jill Jackson Salad, but that’s just the beginning. Raw and roasted oysters, seafood towers, flatbreads, and snacks like pimento cheese and deviled ham with fire’crackers, muffuletta sliders, and even New Orleans-style po’ boys. That’s just where the madness begins! The team has added some really amazing items like some over-the-top seafood nachos with fried oysters, shrimp, crabmeat — if you’d like to add caviar, they sure as hell will let you!

    Then we get to the piece de resistance, the tower of power, the all-gas-no-brakes kind of dish that I am in love with: The Hot Dog and Slider Tower. Full Tilt Hot Dogs, prime brisket sliders, all fries (house made fries, sweet potato fries, tater tots) with Creole chow chow, comeback sauce, and Andouille sausage queso for dipping! Even writing this I’m overwhelmed with joy.

    Full Tilt Foods is a company that my wife and I started, and we now make the official hot dog of the Houston Texans and The Houston Livestock Show and Rodeo. Brennan’s is the first place outside of NRG stadium to carry them, and they are meaty hot dog heaven. The sliders are rich and delicious from that prime brisket, and this is one of the best shareable, show stopping dishes out there and absolutely worth a try.

    It's nice to see a bar that is open all day, not just to have a fantastic beverage but to enjoy some delicious food with friends and loved ones in a fine casual atmosphere. I have been in love with this restaurant for most of my life, and I think what they have done gives folks an option to either come in and have an amazing dinner or relax with friends, have a hot dog tower with some great cocktails, and watch a game on the TV.

    Thanks team for reading along on my love story to a restaurant. We all have our special places that hold those memories to us. What’s yours? Let me know your story.

    -----

    Share your favorite Houston restaurants with Chris via email at chris@chrisshepherd.is.

    Chris Shepherd won a James Beard Award for Best Chef: Southwest in 2014. The Southern Smoke Foundation, a nonprofit he co-founded with his wife Lindsey Brown, has distributed more than $12 million to hospitality workers in crisis through its Emergency Relief Fund. Catch his TV show, Eat Like a Local, every Saturday at 10 am on KPRC Channel 2 or on YouTube.

    Brennan's of Houston new bar
      

    Photo by Andrew Hemingway

    The zinc bar tops are an ode to Parisian restaurants.

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