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    this is it

    Houston pop star Kelly Rowland teams up with Third Ward soul food icon

    Craig D. Lindsey
    Sep 13, 2024 | 9:00 am
    Kelly Rowland This Is It Soul Food

    Head to This Is It for the Kelly Rowland special.

    Photo by Getty Images for Pepsi

    First, Travis Scott famously made a meal with McDonald’s. Then, Megan Thee Stallion got her own “Hottie Sauce” at Popeyes. Now, you can add Kelly Rowland to the list of Houston music stars who have hooked up with a beloved eatery. But, this time, Rowland is keeping things close to home.

    Rowland popped up at Houston’s This Is It Soul Food restaurant in Third Ward on the afternoon of Thursday, September 12 for a surprise lunch visit. Rocking a powder-blue, over-the-shoulder SER.O.YA maxi dress, the Destiny’s Child alumna and pop/R&B icon got in line and ordered the Kelly Rowland Special: peppered steak, green beans and rice – all covered in gravy – along with peach cobbler and a soft drink.

    Rowland is beaming with pride that her favorite food spot is serving a special (which will be sold exclusively for $14 at both This Is It locations through Tuesday, September 24) with her name on it.

    “This Is It has been part of my life for 20-plus years,” Rowland tells CultureMap. ”So, it’s a place that feels, of course, like home to me. It’s a place that I remember always coming back to and feeling supported and seen and loved and I love it here.”

    Since its debut a couple weeks ago, the special has become a popular item. One employee says they usually serve up ten orders a day.

    “It’s doing tremendously well,” says This Is It owner/CEO Craig Joseph, citing that people were ordering the special “the next day, when we put it out.”

    Kelly Rowland This Is ItKelly Rowland with This Is It owner Craig Joseph.Photo by Getty Images for Pepsi

    Rowland and This Is It have joined forces thanks to the Local Eats Better with Pepsi program, a Pepsi-sponsored initiative that spotlights hometown eateries and the regulars who support them. Patrons can enter to win time in the spotlight for them and their favorite local restaurant by nominating the spot on PepsiLocalEats.com until Thursday, October 31. Winners will be featured in their own Pepsi campaign and have their favorite, signature dish renamed in their honor. Winners will also get to enjoy their namesake meal for free for a limited time.

    Rowland, who recently dropped a video about the initiative on her Instagram page, appreciates Pepsi for shining a light on mom-and-pop businesses like This Is It.

    “I like the initiative for the campaign to be able to give back to smaller businesses and allow them another space, especially with a corporation like Pepsi, to feel supported, to feel seen,” says Rowland. “And I think that, sometimes, people will forget about the smaller businesses and not support them as often as they should. So, it feels really good to come in and see so many people here supporting and knowing exactly what the special was or Mr. Craig saying ‘You want the such-and-such, right?’ All of those things, you can’t pay for that. Those are moments that make people seen and heard.”

    Adds Joseph, ”I’m honored with the fact that they chose my establishment to be part of the Pepsi Local Eats promotion. And, then, with us having a long-lasting relationship with Kelly, from back when we were on [West] Gray St., just makes it even more special.”

    Those who were fortunate enough to see Rowland at This Is It received a free goodie bag, autographed by Rowland, that included a pair of sunglasses and a Pepsi.

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    steak and putt

    Michelin-recognized chef plans 2 new restaurants at proposed Houston golf club

    Eric Sandler
    Apr 2, 2026 | 5:01 pm
    Michael Fojtasek of Olamaie (4x3 crop)
    Courtesy of Field Guide Festival
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    A bold new plan is taking shaping that will bring a world-class golf course and Michelin-quality restaurant to Houston. Called The Burn Club at Cypress Forest, the proposal aims to transform the former Raveneaux Country Club into a Scottish, links-style course with a restaurant by Michael Fojtasek, chef-owner of Michelin-starred Olamaie in Austin.

    The project is being led by Grover Smith, a hospitality professional with a resume that includes time at Austin’s Foreign & Domestic as well as Houston restaurants such as The Pass & Provisions and Bernadine’s. More recently, Smith operated Indie Chefs Week, which held a series of dinners around the country to showcase up-and-coming culinary talent.

    Smith has submitted a proposal to the Cypress Forest Public Utility District, the government entity that owns the roughly 200-acre property, to lease the land to him for The Burn Club. Using an innovative nonprofit structure, the club would include two restaurants that will be open to the public, a casual concept called Campfire and a more elevated restaurant that's still unnamed.

    The restaurants

    As Fojtasek tells CultureMap, he and Smith reconnected via a mutual friend who knew they both loved golf. Chef Fojtasek is a regular at downtown Austin’s Butler Pitch & Putt, a par-3 golf course where he operates a food truck called Gimme Burger.

    That experience informs his plans for Campfire. Open for breakfast, lunch, and dinner, the restaurant will serve sandwiches, burgers, and comfort food such as fried chicken and a chili-glazed pork chop.

    As for the more fine dining-style restaurant, Fojtasek cites Maie Day, his Michelin-recommend steakhouse at the South Congress Hotel, as a starting point for the menu.

    “I don’t want to call it a steakhouse, but certainly a live fire aspect,” he says. “A restaurant that speaks to what I want to cook, and the dining experience that we want to offer in relation to a place that feels easy to go to.”

    The restaurant’s menu covers a wide range, with starters such as black pepper potato chips with smoked trout roe, tasso ham spoonbread and crab salad, Texas beef tartare, and a throwback chilled tomato aspic. Entrees could include whole grilled red snapper, a tomahawk ribeye, and barbecue grille shrimp.

    “It’s mostly American fare,” he adds. “That’s the vernacular that I’ve traveled in for a long time. Taking some ideas from Olamaie and Maie Day and putting them together to create something that’s good for the neighborhood and folks who live around there.”

    The neighborhood

    Count area resident Braxton Watson as one of the plan’s supporters. He and some of his neighbors recently launched a website to urge other area residents to lobby the PUD board to consider Smith’s proposal, which includes reduced greens and membership fees for homeowners who have already contributed their tax dollars via a bond referendum that was approved in 2025.

    “The problem is we don’t vote on [how to use the land],” Watson says. “People want to know what they can do to help. Be vocal. Share your comments with the PUD. The more and more people we talk to who have no idea what’s going on is frustrating. Our tax dollars are funding the purchase of this land.”

    Watson got a first taste of Fojtasek’s food at a private party Smith held for friends and neighbors. “I’m excited about Michael’s restaurant. Olamaie is amazing. We thought it was an unbelievable deal,” he says.

    The golf course

    Smith has assembled a veteran team to help bring the Burn Clubs to life, including golf course architect Mike Nuzzo, former PGA Tour player Steve Elkington, architect Alex Warr, and golf course builder Heritage Links.

    Members of the PUD board are also considering a proposal from the Dunn Golf Group, which operates courses in Amarillo, San Angelo, and the Dallas-area town of Rockwall. CultureMap reached out to a PUD board member for comment on the proposals but has yet to receive a response.

    Still, Fojtasek has a simple message for his potential landlords.

    “There are two young and hungry operators with great experience, looking to do something for the neighborhood and offer something that’s exceptional for a good value. I think the project is unique and interesting from the perspective of a golf outing . . . that can shine a light on Spring and also Houston at large”

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