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    flying the coop

    Ken Hoffman's favorite Houston Hooters among dozens closed nationwide

    Ken Hoffman
    Jun 24, 2024 | 9:00 am
    Hooters girls

    No surprise that Little Leaguers loved Hooters.

    Hooters.com

    Hooters on Sunday abruptly announced that it was closing dozens of its restaurants across the country, including several in Texas, among them Wichita Falls, Bryan, Seabrook and McAllen. “Permanently closed” signs were hung on their front doors.

    It’s understandable. When Hooters opened its first restaurant in 1983 in Clearwater, Florida and quickly flapped its wings across the country, there was little competition in selling wings. Their female servers, called Hooters Girls, became a national phenomenon, much like the Dallas Cowboys Cheerleaders, selling wholesome sexiness.

    Operating restaurants is a tricky business. According to the National Restaurant Association, about 60 percent of restaurants fail in their first year, and 80 percent fail within five years.

    Successful restaurants must deal with copycat competition, and Hooters faced challenges from wing joints like Buffalo Wild Wings, Pluckers, Bombshells, Dream Wings, Big City Wings, Wings-N-Things, Twin Peaks, and Wingstop. And that’s just in Houston. Thousands of other wing restaurants popped up nationally. Even pizza chains put wings on their menus.

    So it wasn’t surprising that Hooters announced it was closing many of its restaurants. Tough business.

    But hold on. The Hooters on Kirby and the Southwest Freeway was on the list of restaurants that closed. That is/was my go-to Hooters. I guess the “was” is one of the reasons it was on the chopping block.

    Statement from Hooters corporate:

    Like many restaurants under pressure from current market conditions, Hooters has made the difficult decision to close a select number of underperforming stores. Ensuring the well-being of our staff is our priority in these rare instances. With new Hooters restaurants opening domestically and internationally, new Hooters frozen products launching at grocery stores, and the Hooters footprint expanding into new markets with both company and franchise locations, this brand of 41 years remains highly resilient and relevant. We look forward to continuing to serve our guests at home, on the go and at our restaurants here in the U.S. and around the globe.

    Coach of the Year

    I have fond memories of the Hooters on Kirby and the Southwest Freeway. When I was a Little League coach, I often took my team to Hooters after games. Talk about a motivator. The kids loved that place. By the way, Hooters restaurants have a children’s menu.

    I would give the boys a choice. Did they want to go to Dairy Queen, McDonald’s, a pizza place, or Hooters? You know which one they picked every time. My assistant coaches made the vote unanimous.

    One time, one of the team moms told me she didn’t think it was appropriate that I took the kids to Hooters. She said the female waitresses were too scantily dressed. I asked her, have you ever been to Hooters? Hooters Girls wear more clothes and are more covered up than she was at the moment. Not a fan of flip-flops.

    Hooters Girls wear T-shirts, bras, shorts, pantyhose, socks, and sneakers. Cheerleaders at sports games and runners in Memorial Park wear less clothing than Hooters Girls. Have you been to Galveston beach?

    And cheerleaders generally don’t smell like deep-fried chicken wings.

    Kayfabe

    Then there was the time I wrestled a few matches for Texas All-Star Wrestling in Humble. I asked one of the Kirby Hooters Girls to be my valet.

    I was scheduled to meet a wrestler named Bonez in my debut. Before the match, I told Bonez that it was OK if he beat me up pretty good, just don’t kick me in the head. The Hooters Girl escorted me to the ring.

    Before the bell rang, when I was on my knees praying, Bonez ran across the ring and kicked me in the head, knocking me “unconscious.”

    The place went nuts. The Hooters Girl climbed into ring, leaned over me, took my pulse and screamed … “He’s dead!”

    Security brought a stretcher into the ring, and I was carried back to the locker room, with my valet crying hysterically. Show business.

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    shining star

    New chicken restaurant flies into Houston with 'gluten-friendly' tendies

    Eric Sandler
    Mar 10, 2026 | 10:00 am
    Starbird chicken restaurant
    Courtesy of Starbird
    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

    A local restaurant group is bringing a California-based chicken concept to Texas. Mac Haik Restaurant Group announced it has reached an agreement with Starbird to open locations in Houston, Austin, and San Antonio.

    Founded in the San Francisco area in 2016, Starbird is a fast casual restaurant with 19 locations in California and Colorado. It serves fried chicken sandwiches, chicken tenders, chicken nuggets, chicken wings, and salads that are made with chicken that’s “all-natural, never-frozen, antibiotic-free” and covered in a “gluten-friendly breading” that’s cooked fresh to order, according to a press release.

    Pair them with sides such as cole slaw, french fries, crispy Thai Brussels sprouts, or elote. Diners can dip their tenders in 11 sauces, including Greek yogurt ranch, Thai herb aioli, honey mustard, honey chipotle bbq, and more.

    Part of Mac Haik Enterprises Ltd, Mac Haik Restaurant Group operates a number of franchised restaurants, including breakfast concept First Watch Daytime Café, the Original ChopShop, and Due’ Cucina. It will open Kirkwood, an upscale supper club, later this spring in a West Houston office building that’s also owned by MHE.

    “We evaluate opportunities through the lens of long-term brand relevance, not just unit growth,” MHRG COO Dan Anfinson said in a statement. “Starbird delivers a level of culinary quality and operational sophistication that we believe is still underserved in the premium fast-casual chicken category, particularly in Texas. The brand has a clear point of view and the systems to scale responsibly. That combination is rare, and we’re excited to introduce it thoughtfully across our markets.”

    The company intends to open as many as 36 locations beginning in 2027, but MHRG is still in the process of securing specific locations. It will announce which city will be first to receive a Starbird at a later time.

    “This agreement reflects the strength of our business model and the clarity of our long-term vision,” added Starbird CEO Greg Levin. “As we mark our 10th anniversary, this is shaping up to be our biggest year yet in terms of expansion. Texas is a critical market for us moving forward, and partnering with an experienced organization like Mac Haik Restaurant Group allows us to grow thoughtfully while staying true to what makes Starbird special.”

    Starbird chicken restaurant

    Courtesy of Starbird

    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

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