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    Chef's Table

    The Houston chef you need to know: Flora's Epi Rosas

    CultureMap Create
    Dec 10, 2025 | 12:00 pm
    The Big Vibe Group

    Chef Epifanio "Epi" Rosas.

    Photo courtesy of The Big Vibe Group

    Chef Epifanio “Epi” Rosas didn’t just land in Houston’s culinary scene — he built his place in it, one station at a time. Born in Puebla, a region often considered the home of some of Mexico’s most iconic dishes, Epi grew up surrounded by the comforting smells and sounds of a Mexican kitchen, where familiar aromas and traditions shaped his earliest memories of food.

    When he arrived in Houston in 2001 with no professional training — only a newborn baby, his wife, and a determination to build a future — he stepped into the back of Paulie’s as a dishwasher. It was there, in the heat and hum of the dish pit, that he found an unexpected spark: a curiosity about the craft happening just beyond his station.

    He moved quickly through prep and line positions, learning knife skills, sauces, and timing at a pace that impressed the cooks around him. At Demeris Barbecue, he not only worked the line but also gained valuable experience in large-scale prep and catering — skills that would later serve him tremendously in high-volume operations.

    His time at Mockingbird Bistro marked his first real breakthrough, as he earned a sous-chef role and began to understand the discipline and structure required to lead a kitchen. By the time he stepped into his next chapter — more than a decade with H-Town Restaurant Group — he had already built the kind of ground-up experience most chefs only talk about. Those years gave him the space to deepen his knowledge of regional Mexican ingredients, learn traditional preparations, and refine his signature balance of nostalgia and technique.

    Epi’s transformation as both a chef and a leader accelerated when he joined The Big Vibe Group. In an environment shaped by owners Grant and Jacy Cooper — restaurateurs with a proven track record of creating and operating successful concepts in one of the country’s most competitive dining markets — Epi found a level of support that allowed him to push himself further. The Coopers’ genuine love of dining out and their habit of bringing inspiration home from their travels created a constant sense of evolution within the group, always aiming to surprise and delight the loyal guest following they’ve cultivated over decades. Their organizational culture valued exploration, open communication, and a reverence for craft, giving Epi a platform to expand his skills and culinary point of view.

    Working closely with CEO and partner Josep Prats, a native Mexican with deep regional culinary knowledge who often rolls up his sleeves and cooks side-by-side with the team, Epi strengthened his understanding of the flavors he grew up with. Together, they refined dishes, developed systems, and shaped kitchen teams with intention. Their collaboration allowed Epi not just to cook, but to evolve, embracing mentorship and curiosity as the backbone of his leadership style.

    Since joining The Big Vibe Group, Epi has played a key role in the opening of all three concepts launched since 2021, helping build kitchen systems from the ground up and guiding the teams through the earliest, most formative stages.

    Today at Flora, Epi is known for his meticulous eye, exacting standards, and unwavering devotion to a well-executed dish. He is hands-on in every corner of the kitchen, from the prep that begins before dawn to the final dessert plated each night. He leads through guidance, gratitude, and repetition, believing deeply that excellence is something earned daily. Through his discipline and heart, he brings the soul of Puebla to Houston in a way that feels both deeply traditional and unmistakably his own.

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    Houston hospitality 'dream team' saddles up for World Cup pop-up restaurant

    Eric Sandler
    May 13, 2026 | 10:02 am
    Army Sadeghi, Ben Berg, and Brian Ching
    Courtesy of Berg Hospitality
    Army Sadeghi, Ben Berg, and Brian Ching are teaming up to open The Ranch Presents Pitch Live.

    Two Houston hospitality veterans are teaming up with one of the city’s soccer legends to throw an epic party during the FIFA World Cup. The Ranch Presents Pitch Live will be a 35,000-square-foot pop-up venue that mixes Texas hospitality with top-notch food, drinks, and entertainment.

    Located in the former Warehouse Live space (813 St. Emanuel St.), The Ranch Presents Pitch Live unites Berg Hospitality founder Ben Berg (B&B Butchers, Prime 131, The Annie Cafe, etc.) with Army Sadeghi (Melrose, Clarkwood, 1111) and Dynamo legend Brian Ching, co-founder of popular soccer bar Pitch 25 that has a location in EaDo and will soon open in Katy. Houston investor Rick Perez is also involved with the project. Together, they’ll operate a venue for 39 days — June 11 through July 19 — that puts an international spin on The Ranch, Berg Hospitality’s restaurant at the Houston Livestock Show and Rodeo that operated from 2022-2025.

    Berg tells CultureMap that the project began when Houston’s FIFA World Cup Host Committee approached Ching about utilizing the Warehouse Live space during the tournament. Ching reached out to Berg to oversee the food and beverage operations. Berg recruited Sadeghi for his experience in nightclubs and lounges.

    “I’m a sadomasochist,” Berg jokes about his penchant for taking on too many projects at once.

    “Brian is the face of it and runs an awesome bar,” Berg says. “Bring in the nightlife side with people who are tops at that. My team is tops at putting on a big pop-up, and we have the structure to get this thing open. It’s kind of a dream team.”

    “Hosting games in Houston is a once-in-a-lifetime opportunity to put on something great,” Sadeghi adds. “This concept isn’t just screens and beer buckets. It operates like a global fan destination centered around matches . . . We’re programming the emotional center of the World Cup, and we’re super excited.”

    The space is being divided into three sections: a main stage with multiple bars and casual dining; a more premium, VIP-style area with more elevated food and drinks; and a private VVIP lounge with its own entrance and more premium service. Berg notes that they expect the venue will be popular with corporate clients who can host events there.

    Details on the food menu are still being finalized. This version of The Ranch won’t have the same full service, fine dining-style experience that the Rodeo offered, but Berg noted that many of its most popular dishes will be available. It will also serve some barbecue. Restaurants related to the countries in that day's matches will be invited to pop-up within the pop-up.

    All of the World Cup matches will be shown throughout the venue on multiple screens, including a massive outdoor viewing area. In between games, the venue will host performances by DJs and musicians in a variety of genres. At night, patrons will have the option of splurging on VIP tables with bottle service.

    Sadeghi thinks Houston’s diversity makes it an ideal place to host World Cup matches and visitors.

    “We have South American, European, African, Mexican, they’re all very passionate about soccer,” he says. “Instead of building something generic, we want to build something that reflects Houston culturally. The goal is global energy through a Houston lens.”

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