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    Chef's Table

    The Houston chef you need to know: Flora's Epi Rosas

    CultureMap Create
    Dec 10, 2025 | 12:00 pm
    The Big Vibe Group

    Chef Epifanio "Epi" Rosas.

    Photo courtesy of The Big Vibe Group

    Chef Epifanio “Epi” Rosas didn’t just land in Houston’s culinary scene — he built his place in it, one station at a time. Born in Puebla, a region often considered the home of some of Mexico’s most iconic dishes, Epi grew up surrounded by the comforting smells and sounds of a Mexican kitchen, where familiar aromas and traditions shaped his earliest memories of food.

    When he arrived in Houston in 2001 with no professional training — only a newborn baby, his wife, and a determination to build a future — he stepped into the back of Paulie’s as a dishwasher. It was there, in the heat and hum of the dish pit, that he found an unexpected spark: a curiosity about the craft happening just beyond his station.

    He moved quickly through prep and line positions, learning knife skills, sauces, and timing at a pace that impressed the cooks around him. At Demeris Barbecue, he not only worked the line but also gained valuable experience in large-scale prep and catering — skills that would later serve him tremendously in high-volume operations.

    His time at Mockingbird Bistro marked his first real breakthrough, as he earned a sous-chef role and began to understand the discipline and structure required to lead a kitchen. By the time he stepped into his next chapter — more than a decade with H-Town Restaurant Group — he had already built the kind of ground-up experience most chefs only talk about. Those years gave him the space to deepen his knowledge of regional Mexican ingredients, learn traditional preparations, and refine his signature balance of nostalgia and technique.

    Epi’s transformation as both a chef and a leader accelerated when he joined The Big Vibe Group. In an environment shaped by owners Grant and Jacy Cooper — restaurateurs with a proven track record of creating and operating successful concepts in one of the country’s most competitive dining markets — Epi found a level of support that allowed him to push himself further. The Coopers’ genuine love of dining out and their habit of bringing inspiration home from their travels created a constant sense of evolution within the group, always aiming to surprise and delight the loyal guest following they’ve cultivated over decades. Their organizational culture valued exploration, open communication, and a reverence for craft, giving Epi a platform to expand his skills and culinary point of view.

    Working closely with CEO and partner Josep Prats, a native Mexican with deep regional culinary knowledge who often rolls up his sleeves and cooks side-by-side with the team, Epi strengthened his understanding of the flavors he grew up with. Together, they refined dishes, developed systems, and shaped kitchen teams with intention. Their collaboration allowed Epi not just to cook, but to evolve, embracing mentorship and curiosity as the backbone of his leadership style.

    Since joining The Big Vibe Group, Epi has played a key role in the opening of all three concepts launched since 2021, helping build kitchen systems from the ground up and guiding the teams through the earliest, most formative stages.

    Today at Flora, Epi is known for his meticulous eye, exacting standards, and unwavering devotion to a well-executed dish. He is hands-on in every corner of the kitchen, from the prep that begins before dawn to the final dessert plated each night. He leads through guidance, gratitude, and repetition, believing deeply that excellence is something earned daily. Through his discipline and heart, he brings the soul of Puebla to Houston in a way that feels both deeply traditional and unmistakably his own.

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    NY Times names pioneering Houston restaurant to 'greatest Mexican' list

    Eric Sandler
    Aug 14, 2026 | 9:00 am
    News, Hugo's, interior
    Photo by Julie Soefer Greater Houston Convention and Visitors Bureau
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    The New York Times included four Texas restaurants on its list of “41 of the Greatest Mexican Restaurants Across the United States.” Published Thursday, August 13, the Texas restaurants on the list are:

    • Burnt Bean Co., a barbecue restaurant in Seguin
    • Garcia’s Mexican Food, a Tex-Mex diner in San Antonio
    • Hugo’s, an interior Mexican restaurant in Houston
    • Nixta Taqueria, a creative taco concept in Austin

    Mostly written by James Beard Award-winning food writers Brett Anderson and Bill Esparza, the duo “visited dozens of Mexicans restaurants across the country over the course of a year” to compile the list, the Times explains.

    “This list is not an attempt to rank the best Mexican restaurants,” the duo write. “It is, rather, a mosaic of great places to eat, from food trucks to corner restaurants to tasting-menu counters. We hope it tells an expansive story about Mexican cooking in America today — a dynamic cuisine all its own, and as American as any food.”

    As Texas Monthly’s No. 1 ranked barbecue joint, Burnt Bean Co. is already well known for its smoked meats, but the Times also hails its Mexican cuisine, which includes its signature Sunday morning menu with menudo, barbacoa tacos, and brisket huevos rancheros.

    “You could call it Tex-Mex barbecue, but it’s just how barbecue is eaten in a state whose Mexican border is more than 1,200 miles long,” Anderson writes

    Founded in 1962, Anderson hails Garcia’s for its consistency, affordability, and pioneering combination of smoked brisket tacos. “Garcia’s is what an idealized American diner looks like in this part of the country: housemade salsas, tortillas instead of toast and plates of nourishing food at prices that explain why some customers visit multiple times a day,” he writes.

    The article credits Hugo’s for introducing the city’s diners to a deeper understanding of the breadth of Mexican cuisine. “Aged into a fine-dining lion in the cradle of Tex-Mex, Hugo’s still features longtime staples like banana leaf-wrapped cabrito, grilled octopus and sautéed chapulines, not to mention mezcals and Mexican wine,” Anderson writes.

    “I’m so glad I took a risk taking that train to Houston and, eventually, opening Hugo’s,” Ortega said in response to CultureMap’s request for comment about being included on the list. “I had no idea how it would turn out, I just knew was it was the food that I grew up eating and it was different than what I was seeing in Houston at the time. It was – and is – the food of my heart, my family, my ancestors. The foundation of Mexican cuisine is making everything from scratch which is what we continue to do every day at Hugo’s, and at our other concepts, too. I am humbled and thankful.”

    Operated by Edgar Rico and Sara Mardanbigi, Nixta has drawn lines of Austinites eager for its creative spin on tacos, which includes Asian ingredients such as fish sauce and furikake, as well as a dessert that nods to Mardanbigi’s Persian heritage.

    “The reservations-only tasting menu, served Thursday through Saturday, further showcases the couple’s stunning creativity and ambition,” writer Priya Krishna notes. “But most of the time Nixta remains what it always has been: a counter taquería of the utmost excellence.”

    Of course, knowing that the list isn’t a ranking makes it easier to understand the decision to pick Hugo’s as Houston’s representative — both for its historical significance and continued excellence. If Anderson and Esparza had decided to seek out a newer option, they could have considered restaurants such as, Michelin-starred Mexican tasting menu concept Tatemó; Modern Mexican-American restaurant Belly of the Beast, which is led by James Beard Award-winning chef Thomas Bille; Maximo, which is led by James Beard Award-winning chef Adrian Torres; or Casaema, the breakfast and lunch concept that earned a spot on the Times’ list of its favorite dishes of 2024.

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