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    the ranch rides again

    Houston hospitality 'dream team' saddles up for World Cup pop-up restaurant

    Eric Sandler
    May 13, 2026 | 10:02 am
    Army Sadeghi, Ben Berg, and Brian Ching

    Army Sadeghi, Ben Berg, and Brian Ching are teaming up to open The Ranch Presents Pitch Live.

    Courtesy of Berg Hospitality

    Two Houston hospitality veterans are teaming up with one of the city’s soccer legends to throw an epic party during the FIFA World Cup. The Ranch Presents Pitch Live will be a 35,000-square-foot pop-up venue that mixes Texas hospitality with top-notch food, drinks, and entertainment.

    Located in the former Warehouse Live space (813 St. Emanuel St.), The Ranch Presents Pitch Live unites Berg Hospitality founder Ben Berg (B&B Butchers, Prime 131, The Annie Cafe, etc.) with Army Sadeghi (Melrose, Clarkwood, 1111) and Dynamo legend Brian Ching, co-founder of popular soccer bar Pitch 25 that has a location in EaDo and will soon open in Katy. Rick Perez, a co-owner of Montrose bar Sophie Cocktail & Terrace, will also be involved with the VIP guest experience. Together, they’ll operate a venue for 39 days — June 11 through July 19 — that puts an international spin on The Ranch, Berg Hospitality’s restaurant at the Houston Livestock Show and Rodeo that operated from 2022-2025.

    Berg tells CultureMap that the project began when Houston’s FIFA World Cup Host Committee approached Ching about utilizing the Warehouse Live space during the tournament. Ching reached out to Berg to oversee the food and beverage operations. Berg recruited Sadeghi for his experience in nightclubs and lounges.

    “I’m a sadomasochist,” Berg jokes about his penchant for taking on too many projects at once.

    “Brian is the face of it and runs an awesome bar,” Berg says. “Bring in the nightlife side with people who are tops at that. My team is tops at putting on a big pop-up, and we have the structure to get this thing open. It’s kind of a dream team.”

    “Hosting games in Houston is a once-in-a-lifetime opportunity to put on something great,” Sadeghi adds. “This concept isn’t just screens and beer buckets. It operates like a global fan destination centered around matches . . . We’re programming the emotional center of the World Cup, and we’re super excited.”

    The space is being divided into three sections: a main stage with multiple bars and casual dining; a more premium, VIP-style area with more elevated food and drinks; and a private VVIP lounge with its own entrance and more premium service. Berg notes that they expect the venue will be popular with corporate clients who can host events there.

    Details on the food menu are still being finalized. This version of The Ranch won’t have the same full service, fine dining-style experience that the Rodeo offered, but Berg noted that many of its most popular dishes will be available. It will also serve some barbecue. Restaurants related to the countries in that day's matches will be invited to pop-up within the pop-up.

    All of the World Cup matches will be shown throughout the venue on multiple screens, including a massive outdoor viewing area. In between games, the venue will host performances by DJs and musicians in a variety of genres. At night, patrons will have the option of splurging on VIP tables with bottle service.

    Sadeghi thinks Houston’s diversity makes it an ideal place to host World Cup matches and visitors.

    “We have South American, European, African, Mexican, they’re all very passionate about soccer,” he says. “Instead of building something generic, we want to build something that reflects Houston culturally. The goal is global energy through a Houston lens.”

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    In A Pickle

    Texas-based Smoothie King spins up puckery new pickle smoothie

    Teresa Gubbins
    May 13, 2026 | 9:15 am
    Smoothie King pickle smoothie
    Photo courtesy of Smoothie King
    Pickle flavored smoothie from Smoothie King.

    The ever upwardly trending pickle flavor is surfacing in the unlikeliest of places: Smoothie King, the Dallas-based smoothie chain, is releasing a new limited-edition Pickle Smoothie — for those who love pickles so much they could drink them.

    Smoothie King is partnering with Grillo's Pickles, a Boston-based pickle company, on a beverage that combines Grillo’s Pickles with bananas, kale, and coconut water for what they describe as a refreshingly tangy drink infused with electrolytes designed to support hydration.

    The drink is $5.99 for a 20-ounce serving, and will be available through the summer. They'll be giving out free 4-ounce samples on May 16, while supplies last. A Today writer who ran out and tried it found that the banana and pickles both had an equally strong presence, and that it was "not bad." That's some reporting.

    Grillo's Pickles was founded in 2008 by Travis Grillo, who launched the business as a small wooden pushcart in Boston Common, using his family's 100-year-old recipe. It has since grown into a nationwide brand, with their bottles topped with kelly-green lids sold in the refrigerator section of major grocery chains such as Walmart, Target, Whole Foods, Kroger, and Aldi.

    Smoothie King is based in Dallas and is owned by Wan Kim, who opened the first Smoothie King franchise in Korea before eventually acquiring the national chain. He's also a major presence in Dallas' restaurant scene, opening the acclaimed Asian-themed Nuri Steakhouse in Uptown Dallas in 2024, and more recently debuting a chicken tenders concept on Dallas' Greenville Avenue called Flock & Fresh on May 2.

    Pickles have emerged in recent years as one of the buzziest flavors, including Fort Worth's own craft beer brewer Martin House Brewing Co., a pickle pioneer that has released a number of pickle-flavored beers. H-E-B just joined the pickle party with a new Pickle Chamoy Sherbet, and national boutique grocery chain Trader Joe's is about to reprise its annual Pickle Season onslaught of pickle-flavored products such as Dill Pickle Mustard and Pickle-Flavored Potato Chips.

    Beyond their flavor, pickles are a fermented item which can offer nutritional/probiotic benefits, although Smoothie King VP of R&D and Product Marketing Lori Primavera focuses primarily on the hydration aspect.

    "At Smoothie King, every recipe starts with delicious nutrition in mind," Primavera says in a statement. "Pickles are not only delicious and having a cultural moment, they also offer real nutritional benefits, especially known for their enhanced hydration. That combination gave us an opportunity to explore them in a new format and push our innovation into new territory, reimagining how a beloved flavor can deliver both function and taste."

    Grillo's Pickles Chief Commercial Officer Mark Luker calls them "functional benefits."

    "We love to do unhinged collabs at Grillo's," Luker says. "With that, we don't always get to talk about the functional benefits of pickles. When we partnered with Smoothie King for a hydration smoothie, we knew this was a great opportunity to do both. Those who are willing to try will be pleasantly surprised (and hydrated)."

    And if pickles are not your thing, Smoothie King is also simultaneously unveiling five watermelon smoothies including fan-favorite Watermelon Hydration, Watermelon X-Treme, Gut Health, The Activator Recovery Watermelon, and Power Meal Slim Watermelon.

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