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    Big Sexy Donut Emporium

    Big Sexy promises it will be worth the wait for donut emporium, looks for new chicken space

    Eric Sandler
    Dec 16, 2014 | 12:48 pm

    Don't you hate it when the summer's optimism gives way to the cruel realities of winter? Jason Hill certainly understands.

    The chef, known around town as Big Sexy, has been looking forward to opening Hugs & Donuts with his business partner Matt Opaleski since the duo raised over $58,000 on Kickstarter in June and July. They planned to open shortly thereafter, but Hugs & Donuts still hasn't debuted.

    "No one’s really done the donut right yet. Some people have tried, but no one’s really gone out of the comfort zone and done anything really astonishing or crazy out there."

    Hill says he thought they'd be open by now but estimates a mid-January opening.

    The shop looks almost ready for customers. Overall, the space sports a casual look. Bright orange chairs sit around unpainted, donut-shaped wood tables. A display case remains empty, but the donut fryer just needs to be plugged in.

    "I think we’ve paid close to 30 grand in rent. It’s taken eight months of buildout and a lot of delays with the city. Seven or eight months just to get the plans approved before the build out (started)," Hill says.

    He cites Houston's popularity as another reason the shop is delayed.

    "A lot of it is that there’s so much construction in Houston that it’s hard to get small bids done. You end up using electricians, plumbers and concrete smashers who are in between larger jobs or doing it at night. You’re sort of at their beck and call on when they can do it, because your job is smaller than everyone else’s job."

    Bird House blues

    Just as they're preparing to open Hugs & Donuts, Hill and Opaleski are winding down The Bird House fried chicken pop-up. The return of crawfish season will cause the space to revert to being the Boil House in the next three or four weeks. Increased competition from the likes of The Chicken Ranch and the upcoming Lee's Chicken and Donuts means The Bird House probably won't reopen in The Heights.

    "I’d like to put (a chicken restaurant) in Garden Oaks or Oak Forest. I think that neighborhood is underserved."

    "I definitely saw my numbers go down a little bit when The Chicken Ranch opened. I think once Lance (Fegen, co-owner of Lee's) reopens it’ll probably be less," Hill predicts. "I’d like to put it in Garden Oaks or Oak Forest. I think that neighborhood is underserved."

    Hill says the duo may also re-concept their venerable H-town StrEATs truck to offer some of the fried chicken and sides that have been well-received at The Bird House.

    Whatever the future holds for their fried chicken restaurant, Hill says interest remains strong for Hugs & Donuts. "We get Facebook messages every day about when are we going to open. We get Twitter messages every day."

    Beyond people who want their Kickstarter rewards, Hill offers a simple explanation for the strong interest. "No one’s really done the donut right yet. Some people have tried, but no one’s really gone out of the comfort zone and done anything really astonishing or crazy out there."

    Expect to see flavors like key lime pie and curry when Hugs & Donuts opens to justify those sorts of ambitions. Savory and sweet kolaches will round out the initial offerings, which will grow over time.

    "Just be patient with us. We’re doing the best we can," Hill says to the eager backers. "I would just drive by and stare at the people to make sure they’re working. It’s really all I can do. I’m just a chef. I’m not an electrician or a plumber or a city inspector.

    "It’ll be worth the wait," he promises. "The space is beautiful. The logistics are good. It’s going to work out really well."

    Hugs & Donuts promises tasty treats like these when it opens, hopefully by mid-January.

    Hugs & Donuts photo from Facebook page
    Hugs & Donuts Facebook
    Hugs & Donuts promises tasty treats like these when it opens, hopefully by mid-January.
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    a CultureMap Exclusive

    Houston's 'Chinese takeout bar from the future' touches down in Webster

    Eric Sandler
    Jun 1, 2026 | 4:02 pm
    Rice Box Webster rendering
    Courtesy of The Rice Box
    A rendering previews The Rice Box's new location in Webster.

    Houston’s Chinese takeout bar from the future is coming to the Bay Area. The sixth location of The Rice Box will open in Webster later this summer.

    Located at 114 El Dorado Blvd, the new location will be called Rice Box Space Center after NASA’s headquarters at the nearby Johnson Space Center. Founder John Peterson tells CultureMap that it’s a bit of a homecoming for him and his wife/business partner, Jenny Vo, as they grew up in the area. As with every new location, the restaurant created a movie-style poster to announce its opening.

    Rice Box Webster movie poster The Rice Box Space Center is expected to open later this summer.Courtesy of The Rice Box

    For its first truly suburban location, Peterson plans to offer a more efficient pickup system for to-go orders. Dubbed The Rice Box Pickup Reactors, the system applies Rice Box’s sci-fi aesthetic to curbside ordering. As seen in the rendering above, the building will have six slots that drivers will pull into to get their orders.

    “The goal is to have guests in and out with food in hand in around 90 seconds,” Peterson writes in an email. “It’s still pickup, but we’re trying to make that moment feel more intentional and more connected to the digital side of Rice Box instead of treating it like an afterthought. We’re looking at this opening as both a new store and a prototype for how Rice Box can work in more suburban markets without losing the part of the brand that makes it feel like us.”

    Bay Area-area diners can expect the same menu as the Rice Box’s other locations. That includes staples such as General Tso’s chicken, sesame chicken, beef with broccoli, and orange peel beef. The restaurant also serves traditional Chinese-inspired fare such as Chongqing chicken, cumin beef, mapo tofu, and chow fun noodles.

    Recently, Peterson rolled out a new version of Rice Box’s dumplings. Available in chicken, pork, or vegetable, each style of dumpling comes with a different wrapper that enhances the filling’s flavor. They’re also available either steamed or fried.

    The Rice Box started as a food truck in the early 2010s. After moving to a permanent location in the Greenway Plaza food court, it has opened brick-and-mortar locations in the Heights, River Oaks, Rice Village, and Memorial.

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