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    First Taste

    Kids get the better deal: Vida's adults-only, sexy Tex-Mex doesn't exactly leaveone lusting

    Sarah Rufca
    Oct 18, 2011 | 10:59 am
    • The sexy inside of Vida.
      Photo via Vida Tex-Mex/Facebook
    • Kids are not welcome.
      Photo via Vida Tex-Mex/Facebook
    • Once inside Vida, it's not exactly a risque scene.
      Photo via Vida Tex-Mex/Facebook

    When a restaurant dubs itself the purveyor of "sexy Tex-Mex," it's hard not to go in with a few preconceived notions.

    No, Vida Tex-Mex doesn't allow children inside the restaurant, but that doesn't make it a bordello. Some of the Federico Archuleta art lining the walls has a hint of sexy, albeit with a vintage, 1940s Mexican movie poster aesthetic, but it's nothing compared to the nudies lining the walls at Strip House. The "sexy" vibe mostly comes from dimmed lights and deep red and purple walls.

    I actually like the multi-colored, Dale Chihuly-esque light fixtures and iridescent central bar. It's not the most sophisticated design, but walking in after a long workday, it felt nice to escape the late sun and step into an evening atmosphere.

    The service was attentive and eager, if not exactly polished, the tortilla chips were tasty and the margaritas were decently strong, arriving promptly and with an orchid blossom on top. All good things.

    Unfortunately, the food was terrible.

    We started with the red snapper ceviche, which had meaty chunks of fish but lacked a real citrus flavor and was irredeemably marred by a soggy, rice-pudding-like texture that was (presumably) what the menu advertised as a bed of plantain. It was weird and unappealing.

    At the advice of my server, I ordered the shrimp tacos. The corn tortillas were dry and had a tendency to fall apart, and to counteract this Vida loaded the tacos with a bland mayo-and-stringy-cabbage slaw. Dumping most of the salad, I was able to put together three decent tacos — the shrimp was plump and plentiful, if a bit overcooked — but it was a mediocre dish at best.

    Vida's fancy tamales proved to be a dense, house-made masa, a basic beef flavor and a thin, underwhelming chili gravy. (Where is Shirley Bailey when you need her?)

    My dinner date ordered the ground chuck tamales, which was just a terrible idea. There is simply no way that a $13 tamale plate at a nice restaurant will be as good as — much less several times better than — the cheap versions sold out of street carts and amateur kitchens. That's just a fact of life. Of course, some people have to learn the hard way.

    Vida's fancy tamales proved to be a dense, house-made masa, a basic beef flavor and a thin, underwhelming chili gravy. (Where is Shirley Bailey when you need her?) The side of rice looked nice wrapped in the tamale husk, but it was slightly annoying to work to free the rice from the interior.

    By far the best part of the meal were the churros for dessert. The starburst pattern sticks were slightly smaller than the churros I'm used to giving them a great balance between warm doughy goodness and crunch. They were topped with the perfect amount of cinnamon and tasted even better when dipped into the accompanying vanilla bean ice cream. Sure, fried dough plus sugar is a recipe for success, but it was satisfying nonetheless.

    I think there's an audience for the kind of restaurant experience that Vida is selling, so it's a shame that the offerings coming out of the kitchen just aren't working at all. There's nothing sexy about underwhelming food.

    unspecified
    news/restaurants-bars

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    the rustic returns

    Pat Green's massive bar and live music venue begins building new Houston home

    Eric Sandler
    May 27, 2026 | 3:30 pm
    The Rustic Downtown Houston rendering
    Courtesy of Houston First
    A rendering previews The Rustic's new location.

    One of downtown Houston’s most popular venues for eating, drinking, and enjoying live music has taken the next step in its comeback. Construction has begun on the new downtown location of The Rustic, the bar, restaurant, and live music venue that counts Texas country star Pat Green as one of its owners.

    The Rustic’s original downtown location at 1836 Polk St. closed at the end of 2025 to make way for the expansion of the George R. Brown Convention Center. At the time, The Rustic's owners, Dallas-based hospitality group Free Range Concepts, and Houston First Corporation, which owns the land and leases it to FreeRange, announced it would move to 1718 Jackson St., a parking lot that’s approximately two blocks south of the original location.

    With construction underway, the new location is expected to open in March 2027. When it does, it will contain more than 18,000 square feet, including both indoor and outdoor spaces. Like its predecessor, it will have plenty of room for private events.

    “Houston has always embraced The Rustic in a big way, and we’re incredibly excited to begin this next chapter downtown” FreeRange Concepts co-owner Kyle Noonan said in a statement. “This new location allows us to create an even bigger gathering place for great food, great music, and remarkable memories while continuing to be part of the energy and growth of Houston’s future.”

    First opened in 2018, the Rustic features a wide-ranging menu of Texas-inspired dishes such as tacos, burgers, and steaks paired with cocktails, beer, and wine. Free Range opened a second location of the Rustic in Uptown Park in 2020. A scaled-down version opened at Hobby Airport in 2024.

    The move is part of plans to expand the George R. Brown Convention Center. Slated to open in time for the Republican National Convention in 2028, the facility will add 700,000 square feet in a space adjacent to the existing building and a 100,000-square-foot pedestrian plaza that will be used for festivals and other events.

    “Houston First is proud to continue our relationship with FreeRange Concepts and The Rustic by bringing the venue to the heart of what will be a new entertainment district downtown,” said Michael Heckman, President and CEO of Houston First. “This new location will energize the area by creating a vibrant gathering place for visitors and Houstonians alike, while strengthening the connectivity between the convention center, area hotels and other venues. The Rustic is exactly the kind of experience-driven concept that continues to elevate Houston as a premier destination.”

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