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    wtf in memorial

    Inventive and upscale Texas taco restaurant delivers signature WTF faves and boozy beverages to Memorial

    Eric Sandler
    Sep 7, 2022 | 3:36 pm
    Velvet Taco tacos overhead
    Velvet Taco is coming to Memorial.
    Courtesy of Velvet Taco

    A Dallas-based chain known for its gourmet tacos is coming to Memorial. Velvet Taco will open its seventh Houston-area location on October 3.

    For those unfamiliar, Velvet Taco serves an eclectic menu in a lively, fast-casual environment. Instead of limiting itself to traditional Mexican-inspired fillings, the menu offers a variety of globally inspired fillings such as tikka masala chicken tenders with cilantro basmati rice, falafel with tahini crema, and shrimp and grits with Cajun remoulade. Brunch offerings, such as chicken in a waffle taco and a taco filled with bacon, eggs, and tater tots, are also available all day. The restaurant keeps things lively with its WTF, a weekly taco feature that's only served for seven days before it changes.

    Other options include sides such as elotes and red velvet cake. In addition to its "kick-ass margarita," drink options include local beers and craft sodas.

    "Our Memorial City team of staff could not be more excited to open our doors to the community here," general manger Teccora Biggers said. "We can’t wait to serve up our WTF’s, classic tacos, and signature boozy beverages.”

    Located at 10201 Katy Freeway, the new Velvet Taco joins Goode Company Seafood in a shopping center that's just west of Memorial City Mall. Coincidentally, it's also less than a mile from the closest Torchy's Taco, Velvet's Austin-based rival in the fancy taco space.

    The new restaurant will be Texas's 23rd Velvet Taco. Overall, the company operates 35 restaurants in Texas, North Carolina, Georgia, Illinois, Tennessee, and Oklahoma.

    tacosnews-you-can-eatopenings
    news/restaurants-bars

    truffle shuffle

    Fine dining chef serves up casual sandwich shop in Houston suburb

    Eric Sandler
    Mar 25, 2026 | 5:15 pm
    Fine dining chef serves up casual sandwich shop in Houston suburb
    Photo by Hungry AF Media

    Richmond may not be top of mind among the Houston suburbs with destination-worthy restaurants — other than Larry’s Original Mexican, of course — but a new cafe could have sandwich lovers from across greater Houston contemplating a visit to Fort Bend County.

    Meet Truffle & Rye Market & Café. The new restaurant, which celebrated its grand opening earlier this month, serves breakfast and lunch Monday through Saturday. In the morning, look for freshly baked pastries such as muffins and banana bread alongside breakfast sandwiches that are made with organic sourdough bagels.

    Lunch is built around sandwiches made with freshly baked schiacciata bread, an Italian-style flatbread that’s similar to focaccia, that Truffle & Rye sources from Houston's Artisan Bread Gallery. They include The Pig (mortadella, stracciatella, pistachio, pesto, and pistachio crumble), The Boar (spicy salami, whipped ricotta cheese, Italian pepper spread, and arugula), and The Bird (roasted turkey, basil pesto, provolone, roasted tomato, and arugula). Three salads are also available.

    Beverage options include a full coffee program, including lattes made with Mill-King milk and house made syrups, as well as teas, lemonade, and bottles of wine.

    Truffle and Rye restaurant Kaitlyn Chavez and Joey Chavez Truffle and Rye owners Kaitlyn and Joey Chavez.Courtesy of Truffle & Rye Market & Café

    Truffle and Rye restaurant sandwich

    Photo by Hungry AF Media

    The Bird is made with turkey, pesto, provolone, and roasted tomatoes.

    Chef Joey Chavez and his wife Kaitlyn are the husband-and-wife duo behind Truffle & Rye. Prior to launching his private chef company The Hidden Truffle, chef Chavez worked at a number of notable restaurants, including The French Laundry, Thomas Keller’s legendary, three-star Michelin fine dining restaurant in California; the Caribou Club in Aspen; and Brennan’s of Houston, where he had a brief stint as executive chef. Kaitlyn Chavez also brings top-level hospitality experience, having worked for The Ritz Carlton luxury hotel chain.

    “We built The Hidden Truffle around private dining and elevated experiences,” Kaitlyn shares. “But we kept coming back to the idea of wanting something for our community, somewhere people could come in regularly, feel taken care of, and enjoy food that still holds that same level of quality.”

    While the restaurant won’t serve dinner daily, it will be open on select nights for wine tastings, sourdough classes, pop-up dinners, and other happenings.

    Although he has a fine dining background, chef Chavez said he’s excited to bring this more casual concept to Richmond. “We wanted to build something we would want to go to ourselves,” he said. “A place where the food is intentional, the ingredients matter, and people feel comfortable coming in multiple times a week.”

    Truffle & Rye is located in Richmond at 107 S. Third Street. It opens at 7 am Monday-Thursday and 8 am on Friday and Saturday.

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