Spicing it up: House of Blues gets a celebrity chef makeover from a Food Networkpersonality
House of Blues: great for concerts, meh for dinner. But a restaurant revamp that includes a new menu, a new name and a new celebrity chef at the helm could change that.
Texas-native Aaron Sanchez is known for bringing a new style of Latin cuisine to New York with Paladar and Centrico, earning acclaim and a James Beard nomination in the process. He's also established himself as a television personality, competing on The Next Iron Chef, judging Food Network show Chopped and co-hosting Chefs vs. City and Heat Seekers.
Now Sanchez is taking the reins at House of Blues. The 13 restaurants will be renamed Crossroads at House of Blues, and a new menu will feature Sanchez's Latin perspective as well as global and American flavors, with dishes including shrimp and grits, short rib meatball sliders, chile-braised short ribs and street tacos.
A few HoB favorites — like jambalaya, cornbread and pulled pork sandwiches — will be kept and updated for the new menu. In addition to the menu, ingredients, and philosophy, the visuals inside the restaurants are changing too, with antique road maps and rusted, vintage road signs on the walls.
Sanchez will be making a trip to Houston on Sept. 26-27 to debut the new concept locally and man the kitchen for a couple days.
"House of Blues is all about music, love, art and spirituality," Sanchez said in a statement. "In many ways, those are the same ingredients for great food and that's exactly what I've tried to capture in the new menu for the Crossroads restaurants."
Are you an Aaron Sanchez fan? What to you think of the new House of Blues?