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    Help fight MS

    Celeb chef-fueled fundraiser boasts beer bash and barbecue blowout

    Eric Sandler
    Aug 4, 2017 | 11:30 am

    Chris Shepherd, Kevin Floyd, and the rest of the Underbelly crew are giving Houstonians a chance to support the fight against multiple sclerosis in two different ways — one for fans of smoked meat and one for fans of craft beer.

    For those who love barbecue (and have more disposable income), consider purchasing a ticket to Southern Smoke, which takes place October 22. Now in its third year, the barbecue-themed affair will once again see top chefs from out of town join forces with some of Houston’s most accomplished chefs for an ultra-meaty tasting event.

    Pitmasters Aaron Franklin and Rodney Scott — essentially the kings of Texas brisket and Carolina whole hog barbecue, respectively — headline the event.

    Judging by the lines for their signature dishes at the two previous Southern Smokes, their presence might be enough to draw Houstonians to the party, but Shepherd stacks the deck by inviting a few of his fellow James Beard Award winners to participate: This year’s roster sees the return of Ashley Christensen, who owns six concepts in Raleigh, North Carolina, along with three newcomers: New Orleans celebrity chef John Besh, who will open a restaurant in Houston called Eunice later this year, and Mike Lata and Jason Stanhope, the chef-owner and executive-chef of FIG in Charleston. Attendees will also enjoy dishes from the HOUBBQ Collective, a group of chefs that includes Shepherd, Justin Yu (Better Luck Tomorrow, Theodore Rex), Seth Siegel Gardner and Terrence Gallivan of The Pass & Provisions, and Ryan Pera (Agricole Hospitality).

    Southern Smoke has also enhanced its VIP experience. Hay Merchant and Blacksmith will serve as VIP lounges with premium wines and cocktails from sponsor Knob Creek. In addition, 20 super-VIPs will get to take a culinary tour of Houston with the participating chefs in luxury SUVs provided by event sponsor Lexus.

    Tickets for the event go on sale Monday, August 7. Prices are $200 for general admission, $350 for VIP, and $1,000 for Super VIP. Not cheap, but the event aims to raise at least $300,000 for the National MS Society.

    For people on more of a beer budget buy want to give back, well, Shepherd and Floyd have just the solution: you can purchase a brew they developed with Saint Arnold called Gordon’s TerraForm. Based on Saint Arnold’s seasonal Oktoberfest, the beer has been transformed thanks to being aged for 10 months in red wine barrels and given secondary fermentation with brettanomyces, a type of wild yeast.

    “The beer no longer has its malt forward backbone,” Saint Arnold brewer Aaron Inkrott told CultureMap in an email. “The brett has dried the beer out further, allowing rich, dried fruit, with some funk, and the red wine barrel carrying the finish.”

    As for the other part of the beer’s name, “Gordon” refers to Grant Gordon, the former Tony’s executive chef who passed away suddenly shortly after his MS diagnosis; 100-percent of proceeds from Gordon’s TerraForm will benefit the Grant Gordon Foundation, which educates patients and their families on the chemical effects of MS on the brain that alter one’s mental health. Currently, the foundation is supporting a study at Harvard University that seeks to identify suicide risk factors in MS patients.

    Hay Merchant will debut Gordon’s TerraForm on August 9 at event that features food specials from Shepherd and Saint Arnold chef Ryan Savoie. Saint Arnold will debut the beer on August 11 as part of its weekly pint night. A companion beer called Gordon’s TerroirForm, which is undergoing fruit refermentation with Texas Mustang grapes, will debut in November.

    “In Houston’s food and beverage scene, we step up for each other, especially when it matters most,” said Floyd in a statement. “Grant was a friend and a culinary master. If we can do anything to make sure another person doesn’t go through what he did, then we’ve done our job.”

    Aaron Franklin and his brisket will be back for Southern Smoke.

    Southern Smoke Aaron Franklin
    Photo by © Michelle Watson/Catchlightgroup.com
    Aaron Franklin and his brisket will be back for Southern Smoke.
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    when I dip, you dip

    Heights restaurant's new lunch service will only offer 1 sandwich

    Eric Sandler
    May 22, 2026 | 3:30 pm
    La Lucha french dip sandwich
    Courtesy of La Lucha
    La Lucha will begin serving French dips on Friday, June 12.

    If a sandwich hall of fame existed, one of its plaques would surely be devoted to the French dip. Its combination of thinly-sliced beef, tangy horseradish sauce, and a savory au jus is a winning formula.

    Beginning Friday, June 12, Heights restaurant La Lucha will be showcasing two takes on the venerable sandwich when it starts serving them for its new Friday-only lunch service, which will be held from 11 am-2 pm. To be clear, the two sandwiches (plus fries) will be the only menu items available at lunch — apologies to anyone hoping to ease into the weekend with La Lucha staples like fried chicken or the pharmacy burger.

    The two sandwich choices are: a West Coast style French dip that’s just shaved meat and au jus or an East Coast style that adds provolone and caramelized onions. Both are served with horseradish aioli on bread from Houston’s Royal Bakery that “gets crispy and delicious,” according to executive chef Bobby Matos.

    The meat is the same prime rib that newly opened steak joint Star Rover, La Lucha’s sister restaurant, serves as part of its viral, “I ate the 76’er” eating challenge. Priced at $26, the sandwich offers a healthy seven ounces of thinly-sliced beef.

    “They’ve done this at Little Sparrow in Atlanta but for late night. It’s been a huge success and people are digging it,” Matos explains about the motivation to introduce the offering.

    Limiting the menu to two variations of the same sandwich, fries, and beverages — both alcoholic and non-alcoholic — allows La Lucha to offer its Friday lunch service more easily than if Matos had to staff the kitchen to parepare its full menu.

    “It’s just bringing more people to the Heights and giving them a chance to get to know our restaurants,” Matos adds. “There are still people who don’t know about La Lucha, and it’s been eight years.”

    Although Matos moved to Texas from California, he says he prefers the East Coast French dip. “I want cheese and onions on mine. I like cheese on French dips,” he says.

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