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    Secrets Of The TABC Reports

    Secrets of the TABC reports: Golf, strip club and restaurant shockers — plus how boobs drive alcohol

    Eric Sandler
    Jul 8, 2014 | 12:15 pm

    In general, CultureMap readers had three reactions to the first edition of our new series Secrets of the TABC Reports that uses data from the monthly State Comptroller's Office Mixed Beverage Gross Receipts tax reports (which are known colloquially as the TABC report, after the Texas Alcoholic Beverage Commission). Industry insiders who already read the data religiously shrugged their shoulders; they're already well acquainted with the figures. Others wondered why no one had brought the numbers to light before (are food writers scared of Excel and math?)

    Still, the most common response was appreciation for sharing the info from a general population that didn't realize it exists. While the TABC data doesn't tell the whole story of a restaurant's viability, they do provide some insight into who's up and who's down: Which restaurants people are patronizing rather than those that get all the media attention.

    This month, it's time to try and tease out some new trends.

    Houstonians love Top Golf.

    The combination of food, booze and tracking the flight of golf balls has proven irresistible for Houstonians. Top Golf is booming.

    The Spring location reported more than $500,000 in monthly liquor sales, and the location in West Houston reported more than $625,000, which is good for the fifth highest total within the city limits of Houston. If the Spring location were in Houston, it would be 12th, just behind Pappas Bros. Steakhouse and ahead of the Hilton Americas-Houston Hotel.

    The numbers for Top Golf are also comfortably ahead of places where people play actual golf, like the River Oaks Country Club ($288,000 in sales) or the Houston Country Club ($250,000). When one considers what each location must be doing in food sales, bay rentals and catering, the revenues are truly staggering. Can a third location be far behind?

    Houstonians love strip clubs, but not quite as much as Top Golf.

    After ducking the topic last month, yes, some strip clubs do massive sales. Galleria institution The Men's Club reports the highest total. At just over $400,000, it's the 15th highest-grossing spot in Houston. Hot on its heels are The St. James (18th at $375,000), Treasures (34th at $270,000) and Michael's International (38th at $260,000).

    Boobs, fully exposed or not, are clearly good for business.

    Of course, the city's most popular Twin Peaks location clocks in very highly, too (30th at $293,000), so boobs, fully exposed or not, are clearly good for business. If avoiding crowds is part of the appeal, consider a place like The Colorado Sports Bar & Grill (182th at $132,000) or The Diamond Club Cabaret (1,700th at $6,800).

    Even in the world of strip clubs, some places do a lot better than others.

    CityCentre does well, but Gateway Memorial City is still developing.

    The number of chain restaurants packed into the CityCentre mixed use development may not make it much of a foodie destination, but the places within it certainly sell a lot of alcohol. In contrast, the restaurants within the recently opened Gateway Memorial City complex have received generally positive write-ups but are still finding their footing in terms of attracting diners.

    For example, RA Sushi is more of a happy hour spot than a restaurant for fish-obsessed purists, but it still reported a healthy $140,000 in alcohol sales in May. In contrast, Kuu, which has a sushi-focused wine list and offers an intriguing mix of specialty cocktails, reported just under $42,000 in sales.

    The number of chain restaurants packed into the CityCentre may not make it much of a foodie destination, but the places within it certainly sell a lot of alcohol.

    A similar discrepancy exists within the steakhouses. The Capital Grille is a high-end concept from the Darden empire (Olive Garden, Longhorn Steakhouse, Yard House, etc); it's a national brand with a big name, even if it isn't quite as well regarded as places like Del Frisco's or Morton's. Still, the CityCentre location, which only opened in November, reported a robust $151,000 in sales.

    Compare that with Vallone's, the steakhouse in Gateway Memorial City operated by one of Houston's most high-profile restaurateurs Tony Vallone. Despite the big name, Vallone's, which opened in December, only sold $110,000 in alcohol in May, up from $78,000 in April.

    Houston's Top 5 non-steakhouses, by alcohol revenue

    Having noted last month that steakhouses remain some of Houston's most popular venues for buying booze, let's look at which non-steakhouses are leading the way in alcohol sales. Here are the Top 5 non-chain, non-steakhouse restaurants by revenue:

    5. El Tiempo Cantina, Washington Ave.: $237,000
    4. Corner Table/1919 Wine & Mixology: $252,000
    3. Caracol: $287,000
    2. Brennan's of Houston: $321,000
    1. Brasserie 19: $442,000

    It's worth observing that Caracol is booming even as its next door neighbor, Osteria Mazzantini, has come very close to closing its doors. It's no wonder that other restaurateurs are interested in the space.

    Licenses with zero revenue help show what's coming.

    More than 150 license holders in Houston reported zero revenue in May. Some of them represent bars and restaurants that have recently departed (R.I.P. Blanco's), but others preview the bars and restaurants that Houstonians will be talking about in the months to come.

    A few highlights include the lower Westheimer location of Austin-import Doc's Motorworks, the soon to launch party spot Revelry on Richmond, the very recently opened Tex-Mex restaurant The El Cantina Superior and the long-anticipated downtown location of Pappas Bros. Steakhouse.

    Next month, I'll break down some per square foot calculations for downtown vs. Midtown and look at some of the city's most popular nightclubs. Want to know more about a specific topic? Suggest it in the comments.

    Licenses with zero revenue include the upcoming Doc's that will open soon on Westheimer.

    Doc's Westheimer Project March 2014 Exterior Perspective
    Courtesy of Mark Odom Studio
    Licenses with zero revenue include the upcoming Doc's that will open soon on Westheimer.
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    A CultureMap Exclusive

    Sneak peek at members-only wine club and restaurant opening soon in Upper Kirby

    Eric Sandler
    Oct 2, 2026 | 10:22 am
    55 Seventy Houston rendering
    Courtesy of 55 Seventy
    The main restaurant will serve elevated American fare.

    A wine-driven, members-only club is currently under construction next to Upper Kirby’s Levy Park. Called 55 Seventy, the game-changing facility is on track to open at the end of November.

    Prior to opening 55 Seventy’s original Dallas location in 2022, founder Tommy Shuey worked in finance. During the Covid-19 pandemic, he started looking around for new business ventures and quickly discovered that Dallas’ private wine storage facilities were completely sold out, despite, in his assessment, being relatively out of the way compared to where its clients live and not very nice inside.

    “The thought was, why don't I just make this nicer and charge more and put it in their backyard and really offer that quality and convenience that I feel like a wine collector would appreciate on storing wine,” Shuey tells CultureMap.

    He also envisioned a club component that would offer more than just a place for collectors to drink. It would provide a full service restaurant that serves breakfast, lunch, and dinner daily, along with the ability to host private events with custom menus. Dallasite embraced the concept, selling out memberships and prompting Shuey and his partner, sommelier Jeff Gregory, to search for a second location. They quickly identified Houston as the right place to expand.

    Bigger and better

    “Our winery partners, when they come for a tasting, they always go to Houston first or second,” Shuey says. Later, he adds, “The more I started digging into this Houston market, the more this is not going to be news to you, but you start unraveling this underbelly of wine in Houston. I'm convinced that Houston is the largest wine city in the country. It is unbelievable.”

    With lessons learned from the Dallas location, Houston’s 55 Seventy will be even more grand — a 30,000-square-foot, newly constructed building that will be able to hold as many as 150,000 bottles of wine while offering its members two restaurants, a demonstration kitchen, lounge areas, private dining and meeting spaces, and an art gallery. Houston's Gin Design Group is handling the interiors; as illustrated above, the club will have an Art Deco-inspired design.

    55 Seventy Houston rendering

    Courtesy of 55 Seventy

    The main restaurant will serve elevated American fare.

    “We've learned so much. A lot of it is learning, hey, we have to do this differently or we want to do it this way,” Shuey says. “And some of it's a guess. I think people are going to use the club differently from Dallas. I think Houston is a later city, and I think that they come in bigger groups more frequently than Dallas.

    “The one thing we know for sure is that Houston is a more adventurous food city. And it's a higher bar than Dallas. And so we hired two chefs, both of Michelin experience, to elevate the program.”

    While the food program will follow the template created in Dallas by executive chef and partner Josh Sutcliff, a veteran of Dallas’ acclaimed FT33 who’s committed to local sourcing and scratch cooking, day-to-day operations will be overseen by executive chef Diego Fernandez, who brings experience from Michelin-starred restaurants Alinea (Chicago), Quince (San Francisco), and time with research and development team at Pappas Restaurants. Executive banquet chef Jacob Solomon brings experience from the Michael Mina group to all of 55 Seventy’s private dining and events.

    55 Seventy’s main restaurant is located on its first floor. It will feature a wide-ranging menu centered around steak and seafood, along with sushi and vegetarian items. Shuey notes that many items will be able to be modified to accommodate gluten-free and other food allergies. Whereas the Dallas location opened with a 220-square-foot kitchen, later expanded to 660, the Houston club will have almost 2,000 square feet of kitchen space, giving both chefs plenty of room to cook.

    The second restaurant is called Canopy Bar. Located on the roof, it will serve pizzas and other Mediterranean-style fare. A nano wall will protect diners from the elements.

    “The goal is to have something a little more casual and approachable,” Shuey says. “I think what we're most excited about is to have those two very different restaurant options for our members versus in Dallas.”

    Shuey has made a similar commitment to the wine side of 55 Seventy by recruiting master sommelier Justin Moore to serve as executive director of wine. Most recently with Washington, D.C.’s Rose’s Restaurant Group that operates three, one-star Michelin restaurants — Pineapple and Pearls, Rose’s Luxury, and Little Pearl — Moore will oversee the club’s wine list as well as a wine brokerage service that will help members grow their collections.

    “I have deep respect for the classic benchmark producers, and I love finding the bottle nobody has heard of yet,” Moore said in a statement. “Houston appreciates both, and our list will reflect that.”

    Who the members are

    Two months before opening, 55 Seventy has already sold about 1,000 memberships. Ultimately, the club could offer as many as 3,000, but Shuey wants to build that slow. For now, the aim is to have enough people that both restaurants feel lively and that members are able to make connections with each other over great bottles.

    Beyond being able to pay the various fees — an initial payment of $6,000 for an individual, $7,500 for a couple, or $20,000 for a company, plus about $500 per month — Shuey says members typical have a certain perspective in common.

    “It's somebody who is at the stage of their life where they appreciate the finer things, food, wine, cocktails, and hospitality. If they're willing to appreciate the fact that we are sourcing our beef from a local producer, and they'll pay a little bit more for that because it's quality. It's somebody who wants their wine made by hand by a winemaker who's reputable and not by a machine and a factory somewhere. It's really somebody that wants our staff to know their name when they walk in and feel appreciated.

    “You're talking about partners at law firms, business owners, wealth management, firm partners, you're talking about people that live in the area and just love food and wine. People that work in the industry that have that like real appreciation for what we're building. And we don't want it to be stuffy. We want it to be approachable.”

    As he notes, service is a big part of 55 Seventy’s appeal. Since it isn’t operating with the same financial considerations as a stand-alone restaurant, the club doesn’t need to turn tables. A member can claim a spot all night, drink a bottle from their cellar, and eat as much or as little as they want to.

    55 Seventy is expected to open on Friday, November 27. It will be located at 3015 Richmond Ave. Membership inquiries may be directed to membership.houston@55seventy.com.

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