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    Meaty New Restaurant

    New Houston restaurant breaks the CityCentre chain reliance with some serious meat

    Eric Sandler
    Jun 20, 2014 | 12:27 pm

    When Flora & Muse closed last year, some people wondered whether a locally-owned, stand-alone restaurant could compete in CityCentre against well-funded chains. One new restaurant has decided to try, and it's counting on a meat-centric menu to win diners over.

    Meet Sal y Pimienta (salt and pepper in Spanish), a new South American restaurant that opened last month next to The Tasting Room. Owner Gianfranco Percovich, a native of Uruguay, brings his experiences from opening The Woodlands location of Americas and as a founder of Galleria restaurant Tango & Malbec to Sal y Pimienta. Billed as a more casual concept than either of those restaurants, S&P offers a diverse menu that includes sandwiches, pastas, milanesas and pizzas. It's all backed by a South American-oriented, reasonably priced wine list selected by Percovich.

    For $56, diners get six different cuts and more than enough meat for two people. It's served on a special tray that contain coals to keep everything warm.

    Still, as with most South American concepts, grilled meat is the star of the show. Seasoning, of course, is limited to salt and pepper, but sourcing is broad. Diners can choose from suppliers such as locally-raised 44 Farms or all natural beef from Uruguay.

    Having trouble deciding? The staff will wheel out a meat cart with a variety of cuts to peruse.

    Those who crave variety would be well-served to order the restaurant's parrilla. For $56, diners get six different cuts and more than enough meat for two people. It's served on a special tray that contain coals to keep everything warm.

    At a media tasting Tuesday night, that parrilla and a 24-ounce tomahawk rib eye ($92) were two of the meal's highlights. Each meat is cut on the platter and arrived properly cooked, despite their different thicknesses. Each also had a distinct flavor, with the flank steak and Argentinian-style sausage being two of the highlights. Still, the Tomahawk stole the show thanks to its crusty exterior and big, beefy flavor. Sal y Pimienta serves four different tomahawks, including a larger version of the 40-day dry aged tomahawk ($124) we sampled, a 30 to 34-ounce Texas wagyu ($124) and a massive 38 to 42-ounce Certified Black Angus ($92).

    The appetizers also delivered, particularly the flaky empanadas that showcased fillings including sweet corn, chicken and beef and the prime pork lollipops wrapped in pancetta and served in a spicy citrus sauce. Another starter of veal tongue is slow cooked for three hours and served cold, allowing the thinly sliced veal's natural flavor to come through and be complemented by a simple topping of egg and spices. The only dish that fell flat was a flounder ceviche that had an appealingly firm texture but needed more citrus flavor to give such a mild fish a little more zing.

    While the restaurant only opened for dinner when it first opened, it has recently expanded to add a three-course executive lunch ($21) and Sunday brunch. Breakfast during the week is still in the planning stages, but would help further enhance S&P's appeal.

    Sal y Pimienta faces some serious competition in CityCentre from the Texas de Brazil churrascaria across the street and the Capital Grille located nearby, but the combination of lower prices, a more low-key atmosphere and a much broader array of options should help it hold its own. The Chronicle reports that Percovich and wife Maria are already looking to add a second location, and it feels like the sort of concept Houstonians have embraced.

    It remains to be seen whether an independent restaurant can survive in CityCentre, but Sal y Pimienta's well-executed menu gives it as good a shot as any place that's tried.

    Choose from tomahawks, flank steak, tenderloin and more at Sal y Pimienta.

    Sal y Pimienta raw steaks chops meat June 2014
    Photo courtesy of © The Epicurean Publicist
    Choose from tomahawks, flank steak, tenderloin and more at Sal y Pimienta.
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    raising the steaks

    Houston's new, all-you-can-eat wagyu beef restaurant opens this week

    Eric Sandler
    Apr 29, 2026 | 12:11 pm
    Wagyu House food spread
    Courtesy of Wagyu House
    Meals at Wagyu House also include sushi, dumplings, and more.

    While Houston has undeniably evolved as a restaurant city, local diners still love a good steak. Beginning this Friday, a new restaurant will give the city an all-you-can-eat wagyu experience.

    Meet Wagyu House. Opening this Friday, May 1 in the former Peli Peli space in the Galleria (5085 Westheimer Suite 2515), the Japanese barbecue restaurant is the latest project from Chubby Group, a wagyu-focused hospitality company that first made a splash locally with Mikiya Wagyu Shabu House, an all-you-can-eat, wagyu-based shabu shabu concept that opened in 2024.

    “Houston is a fantastic city with a very vibrant culture about Asian food,” Chubby Group partner David Zhao tells CultureMap. “Experiencing domestic wagyu, Australian wagyu, and A5 wagyu from Japan, the customers have been very fond of that, and we’ve seen that in the feedback. That’s why we’re very excited to bring more of our concepts here.”

    What distinguishes Wagyu House from, say, a typical Korean barbecue restaurant is that all of its meats are wagyu — either domestic, Australian, or Japanese. The restaurant offers four tiers of pricing — silver, gold, diamond, or black diamond — that each offer increased access to more premium cuts of beef. For example, silver includes less premium cuts of both domestic and Australian wagyu such as chuck, brisket, and shoulder. Stepping up to gold adds in a limited amount of those same cuts from Japan, while diamond offers unlimited meats from all three countries.

    Each tier also includes a selection of unlimited appetizers and snacks, such as gyoza, shrimp tempura, salmon nigiri, yellowtail nigiri, and fountain drinks. Prices start at around $55 for silver and go up to about $100 for diamond, plus any alcoholic beverages and tip. Considering Japanese wagyu can sell at restaurants for $40 or more per ounce, the restaurant offers a lot of value for meat lovers.

    “It’s very difficult to get that kind of pricing,” Zhao says. “We supply the cuts and we buy the cattle as a whole instead of a third party. Because of that, we’re able to provide significant value to our customers.”

    The restaurant also runs a higher food cost than most, at close to 40 percent. To make money, the restaurant needs to be busy all the time, Zhao explains.

    “The only way we’re profitable is to squeeze our occupancy cost to three or four percent instead of 13 percent,” he says. “Our dollar per square foot has to be ridiculous. We have to have lines out the door. We have to pack the house daily.”

    Wagyu House offers diners the opportunity to get even lower pricing by joining its membership program. Priced at $58 per year, members receive lower pricing on their meals as well as access to a concierge service that will make priority reservations that allow them to skip ahead of non-members for tables. As Zhao points out, members earn back the cost after two or three visits, making it a useful option for the restaurant’s most ardent fans. Even better, it’s valid at all of the company’s locations, which will grow to as many as 100 by the end of 2026.

    All-you-can-eat concepts are having a moment in Houston, especially with sushi, where restaurants like Seven Sushi & Robata are drawing crowds. Wagyu House is a more premium experience, but Zhao understands why these concepts appeal to diners.

    “There's a dopamine hit when you go to a restaurant and you don’t have to think about menu pricing,” Zhao says. “You get value. That’s a big component. You don’t have to worry about what you order. You can have it all at an amazing price point.”

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