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    Foodie News

    Haute Mess? Food truck festival sells out but leaves a bad taste

    Sarah Rufca
    May 17, 2011 | 6:00 am
    • Haute Wheels patrons crowded the food trucks all weekend, here in a rare patchof shade.
      Photo by Sarah Rufca
    • The view from the back of the line at Oh My Gogi!
      Photo by Sarah Rufca
    • Hit N Run's awesome Killer Burger
      Photo by Sarah Rufca
    • A spicy beef quesadilla from Oh My Gogi!
      Photo by Sarah Rufca

    By certain parameters, the Haute Wheels Food Truck Festival was a huge success. Over 5,000 people bought tickets to the sold-out event, bringing ever wider publicity and fans to the growing food truck community in Houston.

    But many who came out on Saturday left hot, hungry and disappointed, as the unexpected surge of people led to epic lines, long wait times and food shortages.

    "What took us by surprise was how everyone arrived at the same time on Saturday, lining up outside before noon," says Debra Ford, the media relations representative for Haute Wheels. "Everybody went straight to the food trucks, and they got backlogged pretty quickly."

    Saturday wait times just to order climbed to one hour or more, with up to another hour to wait before the food was ready.

    "People made a bee line for the Bus, we got hit hard and we never really recovered," said Justin Turner of Bernie's Burger Bus. George Shea of Bullbutter Bros. Barbecue agreed, "We had a line from the moment the gates opened until the crowds were gone — 15, 30, 40 people."

    Turner said his strategy of making miniature burgers instead of the regular-sized menu items cost him. "People figured it out and started ordering more. I had orders for $100 worth of miniature burgers, so obviously that's going to slow down the line when you've got another 400 tickets behind it," Turner said.

    Ford said many people were able to try different trucks without waiting in too many lines by splitting up and each person ordering enough for the group. But some without a plan of attack where left hungry, with over half of the trucks out of food by 3 p.m., less than halfway through the day.

    To the credit of the trucks and the organizers, the system was retooled to make the experience better on Sunday. The organizers sold only about 2,000 tickets (instead of 3,000 or so) and the food trucks stripped down their menus and began advertising the wait times.

    "Sunday we started timing the tickets, and I'd use my speaker to say how long it was gonna be for people in line," says Turner. "Then if they want to wait, that's their decision."

    When I arrived well after noon, I skipped the more well-known trucks (Fusion Taco, Eatsie Boys) in order to try new trucks and new menu items. My wait to order at Oh My Gogi! ran about 20 minutes, with an expected 40 minute wait for my quesadilla.

    I used what I called the Disneyworld method, skipping from line to line to order and then returning later to pick up my food. I used the same method at Hit N Run Killer Street Food, a food truck newcomer, which cleverly split its line between the fish tacos, which were running a slight wait, and people like me who wanted burgers, which were held up almost half an hour waiting for onions and bacon to cook.

    I might have maximized my time, but it didn't get me food any faster. It wasn't until I made it to my third truck, Bullbutter Bros. Barbecue, that the line was small and the food was ready in under five minutes. That efficiency was partly becuase Bullbutter is newer and still relatively unknown — they got their permit in April — and partly because by Sunday afternoon the truck sold out of everything except sausage on a stick.

    Afterwards I found my way to Taqueria la Luz, one of the only authentic taco trucks participating. Hidden in a quiet corner, Luz had a 30 minute wait on Mexican-style hot dogs but I was able to grab a chicken guisada taco immediately. I stopped briefly for a (gross, undercooked) vanilla cake ball at Angie's Cakes, spent 10 minutes in line putting in an order at Good Dog Hot Dog, then made my return to Oh My Gogi! and Hit and Run.

    One flaw with my Disney system was that just when I was getting full, all of a sudden I had food ready for me coming from every direction. And while lines, ticket prices and a lack of seating or shade has been a common complaint, everything I've heard about the food has been great.

    My beef quesadilla from Oh My Gogi! was spicy and full of flavor. The Killer Burger from Hit N Run was worth the wait, a juicy mess of beef, cheese, grilled onions, bacon, and plenty of jalepeño. I loved the Luz chicken guisada taco as well, and though Shea confessed the sausage he served on Sunday wasn't his standard homemade fare, I enjoyed that as well, seasoned nicely and with a refreshing snap to the casing. All was great until I tried to bite into my (good!) hot dog from Good Dog and felt like I might be sick.

    Six food trucks in two hours is probably a couple too many. Maybe getting the most out of the festival wasn't all it's cracked up to be.

    Despite the issues, organizers say they are interested in holding another event, and every food vendor I spoke to would participate again.

    "We were overwhelmed, but it was very lucrative for our beginning business," says Shea. "There was interest and curiousity and patrons were mostly supportive."

    "We didn't make any money, or at least not the kind of money we make at a normal event," said Turner. "But we didn't do this for the money. I didn't open Bernie's eight months ago for the money. This was about getting the name out, and we were fortunate enough to see a lot of new faces."

    Did you hang out at Haute Wheels? Did you have fun or do you want your money back?

    unspecified
    news/restaurants-bars

    Food News Roundup

    10 things to know in Houston food: Openings, closings, and chefs get spicy

    Brianna McClane
    May 21, 2026 | 2:30 pm
    Jimmy Changas Richmond
    Photo courtesy of Jimmy Changas
    Jimmy Changas has opened a new location in Richmond.

    Get in, we’re rounding up the latest Houston restaurant happenings. Become a charcuterie board wizard, chow down on steak for a good cause, or toast to barbecue with a Saint Arnold brew. Two restaurants closed while two new spots opened, proving entrepreneurs will always be dreaming up great food. Read on for all this news and more.

    Openings and closings

    Jimmy Changas, the sister concept of Gringo’s Tex-Mex, has added an outpost in Richmond, marking the brand’s first new location in nine years. The 8,000-square-foot space refreshes the restaurant’s signature design elements with vaulted ceilings, hand-painted murals, and a wraparound bar. A dedicated green space gives families room for kids to play. Patrons can expect the standard Jimmy Changas fare, including sizzling fajitas and spinach enchiladas. Jimmy Changas is now open at 11135 Grand Parkway in Richmond.

    Movita Juice Bar, a California-based juice chain, has selected Sugar Land for its first out-of-state location. Highlights of the health-conscious concept include protein smoothies, fresh-pressed juices with zero added sugar, and beverages designed to support hydration, energy, or immunity. Diners can also enjoy açaí bowls topped with fresh fruit, granola, coconut shavings, chia seeds, and peanut butter. Movita Juice Bar is located at 3344A US Highway 6 in Sugar Land.

    Homestead Kitchen and Bar, the breakfast-forward restaurant in the M-K-T development, appears to have closed. A user on the Houston Heights Foodies Facebook group posted a lockout notice on the restaurant's door. According to the notice from Triten Real Estate Partners, the landlord took possession of the space due to failure to pay rent, the cessation of continuous operations, and the property being vacated. Restaurateur Jeff Svenvold opened Homestead in 2021, serving dishes inspired by Tex-Mex, Cajun, and Southern cuisine.

    Stuff'd Wings has closed its brick-and-mortar location in Midtown. In a post on Facebook, the restaurant said it has chosen to focus on its food truck, which is calls "the heart of our business." The restaurant opened in April 2022, claiming a former Shipley's Do-Nuts on Richmond Ave.

    Upcoming food events

    Wednesday, May 27

    Berg Hospitality’s Trattoria Sofia and GRAZE HTX are partnering together for “Graze & Gather: An Italian Charcuterie Workshop.” Led by Alyssa Malenfant, owner of GRAZE HTX, attendees will learn how to build their own charcuterie board using ingredients from Trattoria Sofia’s menu. The evening will include a wine pairing with selections from Wagner Family of Wines. The workshop will be held at Trattoria Sofia at 6 pm. Tickets are $80.

    Monday, June 1

    Fancy Chef Steak Night
    Johnny’s Gold Brick is hosting a Fancy Chef Steak Night in its parking lot to benefit the Southern Smoke Foundation. This is the final Fancy Chef Steak Night of the season before the series resumes in the fall. CultureMap Tastemaker Award winner Lucas McKinney, executive chef of Josephine’s, will man the grill for June’s dinner. The event is first come, first served, with plates priced at $30. Keep an eye on the bar’s Instagram for more information.

    Saturday, June 6

    Lankford’s The Woodlands is hosting its inaugural Brisket and Beer Bash. Saint Arnold will take over all 12 taps at the restaurant, pairing its brews with Lankford’s smoked brisket. Tickets are $50 and include a barbecue plate with a half-pound of brisket, smoked sausage, mac and cheese, potato salad, and green beans, alongside a cold draft from Saint Arnold. The Brisket and Beer Bash will run from 10 am-10 pm at 24 Waterway Avenue, Suite 160, in The Woodlands.

    Sunday, June 7

    At the Ismaili Center’s Spice Routes: The Cardamom Challenge, Houston chefs will go head-to-head to create the most enticing cardamom-centered bite. Attendees can also explore the Center’s permanent art collection, take an architecture tour, sip zero-proof beverages, and browse a marketplace of artisan vendors. Tickets are $75 for adults and $25 for children ages 3-12, with proceeds benefiting Urban Harvest. Spice Routes: The Cardamom Challenge will take place from 11 am-2 pm at the Ismaili Center in Montrose.

    New Menu Items

    Uptown eateries il Bracco and Balboa Surf Club have added new seasonal dishes to their lineups. At il Bracco, diners can find Italian-inspired bites like a summer burrata salad with heirloom tomatoes and sweet corn in a white balsamic vinaigrette. A pesto rigatoni and linguine vongole have also joined the menu.

    Jimmy Changas Richmond

    Photo courtesy of Jimmy Changas

    Jimmy Changas has opened a new location in Richmond.

    At Balboa Surf Club, seafood creations like grilled red snapper with avocado-citrus salsa are available Monday through Thursday, while a summer shrimp boil is offered on Monday and Tuesday evenings. Don’t miss the lemon meringue pie, inspired by an etching by American artist Wayne Thiebaud that is part of the Western Addition founder's personal collection.

    Midtown bar and comfort food restaurant Winnie's recently refreshed its brunch menu with dishes such as biscoff croissant cinnamon rolls, crawfish pimento queso, The Perfect Peacemaker Po-Boy (made with fried shrimp and fried oysters), Fried Chicken Crunch Wrap Supreme, and pecan praline chicken and waffles. In addition, a DJ sets the mood with an all-vinyl set the hops across genres and eras.

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