Houston rap legend Bun B has become just as famous as a restaurateur. For his fourth year at the Houston Livestock Show and Rodeo, he's expanding his presence to be bigger and better than ever with a dedicated area called Trill Town. The performer announced the development on social media.

“We’re excited to make this the trillest Rodeo ever, introducing Trill Town and Trill Tenders to the best rodeo in the world,” Bun B said in statement. “Working with the Rodeo has been such a great experience for our entire team. We’re thrilled to be an official sponsor and have our own dedicated space, and I can promise you there will be some great surprises in store. We can’t wait to welcome y’all to Trill Town.”

Trill Town is more than a brand name. Bun B has carved himself a delicious kingdom by the Kroger Gate at NRG Stadium located off McNee Road and Kirby Drive This tented area will contain a live DJ, a bar serving beer and wine, and seating.

Trill Burgers will be available at the rodeo.Photo by Becca Wright

It will also contain, of course, Bun B's now famous burger. Since Trill Burgers started as a set of pop-ups in 2021, it's become one of the preeminent smash burger suppliers in the Houston area. Serving both beef and vegan burgers, it's rare to see the S. Shepherd restaurant (which opened in 2023) without a line wrapped around it. A range of celebrities have dropped by when they're in Houston.

It doesn't stop at burgers. Trill Town will be serving fresh-squeezed Trill Lemonade to help craft that perfect Houston cookout touch. Trill Tenders is Bun B's chicken venture, and it lives up to its brand. Served with Soy Glaze and Sweet OG sauces, the tenders are quickly developing a reputation that's as good as the burgers. For this year's rodeo, Trill is teaming up with Truth BBQ to provide two exclusive items: the BBQ Brisket Burger and Truth BBQ Brisket Fries.

Trill Burgers will also be available in the stadium at Sections 115, 135, 522, and 548

Bun B will be serving lyrics as well as premium food. As usual, he will perform with guests Friday, March 7 for Black Heritage Day on the rotating star stage. By now, Bun B's "takeover" of the rodeo is a beloved institution that helps make the Houston Livestock Show & Rodeo Houston's most enduring annual tradition.