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    Foodie News

    New Greatfull Taco restaurant creates great curiosity in H-Town: Warehouse Livetie, an avatar & more

    Sarah Rufca
    Apr 14, 2011 | 4:48 pm
    • A kitchen patty at Greatfull Taco
    • Greatfull Taco is already attracting plenty of attention.
    • The store renderings.

    There may be a few restaurant openings this year that already stir up serious anticipation — Uchi, Underbelly and Brasserie 19, to name three — but no opening has led to greater curiosity than that of Greatfull Taco.

    The latest concept in the South Shepherd space that previously held Sabetta, Crostini and Cafe Zol, Greatfull Taco is a fast-casual taco shop, with a menu of tacos that blend Tex-Mex, Cali-Mex and international flavors.

    There's the Red Rooster Jerk, jerk chicken with mango-habanero salsa; the Emo-topia, a fried eggplant and artichoke with garlic-serrano mayo; a "Bucky's Mystery Meat" taco (it's not beaver, it's bison); and tacos with chicken molé, beer-battered shrimp and pulled pork, all on corn tortillas, as well as a breakfast taco menu with all the classics.

    According to Katharine Shilcutt, the main menu is inspired by Torchy's Tacos in Austin, but when figuring out what to make of Greatfull Taco, that's just the beginning. It's a restaurant full of seemingly contradictory ideas, a combination of inspirations of owner Paul West, who is equal parts buttoned-up businessman and mad restaurant scientist. (He's also a former chief financial officer at Landry's and a former partner who's currently involved in a legal dispute at Sherlock's Pub.)

    In addition to the main restaurant, West is also maintaining the private room featured while the space was Sabetta, calling it "The Owner's Room" and offering it as a tiny private restaurant, available by reservation only, that features its own menus to choose from (don't expect tacos), its own chef (former Sabetta chef/owner Riccardo Palazzo-Giorgio) and even its own entrance so that the occupants can completely avoid the taco-eating hoi polloi on the other side of the wall.

    When it opens on April 17, Greatfull Taco will also boast a premium sound system on the patio (West often seems as excited about the restaurant's music as the menu), a Skype phone in the bathroom vestibule and an eVgo electric car charging station, perhaps the first in the city.

    The restaurant is kicking off with a live concert on Sunday which will feature singer/songwriter Brandi Carlile and Seattle alt-pop band Fences. Admission is $10 (tickets must be purchased in advance here) and will benefit environmental charities chosen by the performers to celebrate Earth Day.

    The opening concert is the beginning of a partnership with Warehouse Live called Greatfull Taco Live!, which aims to sponsor live concerts in an open-air setting. It will also mark the debut of West's alter-ego Herbert Hilbert, a "music-based avatar (created) to express a portion of him that needed to speak out to the public." Oooook.

    Let's just say that if the previous restaurants in this space failed because they didn't attract enough attention, Greatfull Taco doesn't have anything to worry about.

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    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

    cinco ranchnews-you-can-eatopeningssaigon hustle
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