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    Foodie News

    New Greatfull Taco restaurant creates great curiosity in H-Town: Warehouse Livetie, an avatar & more

    Sarah Rufca
    Apr 14, 2011 | 4:48 pm
    • A kitchen patty at Greatfull Taco
    • Greatfull Taco is already attracting plenty of attention.
    • The store renderings.

    There may be a few restaurant openings this year that already stir up serious anticipation — Uchi, Underbelly and Brasserie 19, to name three — but no opening has led to greater curiosity than that of Greatfull Taco.

    The latest concept in the South Shepherd space that previously held Sabetta, Crostini and Cafe Zol, Greatfull Taco is a fast-casual taco shop, with a menu of tacos that blend Tex-Mex, Cali-Mex and international flavors.

    There's the Red Rooster Jerk, jerk chicken with mango-habanero salsa; the Emo-topia, a fried eggplant and artichoke with garlic-serrano mayo; a "Bucky's Mystery Meat" taco (it's not beaver, it's bison); and tacos with chicken molé, beer-battered shrimp and pulled pork, all on corn tortillas, as well as a breakfast taco menu with all the classics.

    According to Katharine Shilcutt, the main menu is inspired by Torchy's Tacos in Austin, but when figuring out what to make of Greatfull Taco, that's just the beginning. It's a restaurant full of seemingly contradictory ideas, a combination of inspirations of owner Paul West, who is equal parts buttoned-up businessman and mad restaurant scientist. (He's also a former chief financial officer at Landry's and a former partner who's currently involved in a legal dispute at Sherlock's Pub.)

    In addition to the main restaurant, West is also maintaining the private room featured while the space was Sabetta, calling it "The Owner's Room" and offering it as a tiny private restaurant, available by reservation only, that features its own menus to choose from (don't expect tacos), its own chef (former Sabetta chef/owner Riccardo Palazzo-Giorgio) and even its own entrance so that the occupants can completely avoid the taco-eating hoi polloi on the other side of the wall.

    When it opens on April 17, Greatfull Taco will also boast a premium sound system on the patio (West often seems as excited about the restaurant's music as the menu), a Skype phone in the bathroom vestibule and an eVgo electric car charging station, perhaps the first in the city.

    The restaurant is kicking off with a live concert on Sunday which will feature singer/songwriter Brandi Carlile and Seattle alt-pop band Fences. Admission is $10 (tickets must be purchased in advance here) and will benefit environmental charities chosen by the performers to celebrate Earth Day.

    The opening concert is the beginning of a partnership with Warehouse Live called Greatfull Taco Live!, which aims to sponsor live concerts in an open-air setting. It will also mark the debut of West's alter-ego Herbert Hilbert, a "music-based avatar (created) to express a portion of him that needed to speak out to the public." Oooook.

    Let's just say that if the previous restaurants in this space failed because they didn't attract enough attention, Greatfull Taco doesn't have anything to worry about.

    unspecified
    news/restaurants-bars

    COMING ATTRACTIONS

    San Antonio coffee shop brews up plans for third Houston café

    Brandon Watson
    Jun 12, 2026 | 3:04 pm
    Merit Coffee Co.
    Merit Coffee Co./ Facebook
    Merit Coffee Co. will open three Houston locations by the end of 2026.

    San Antonio’s acclaimed Merit Coffee is continuing its Houston expansion. After taking over a former Starbucks at 5115 Buffalo Speedway in July, the Texas chain will open two more Bayou City coffee shops in winter 2026.

    One of those two cafés, in the historic Swift Building in the Heights, was previously announced, but the chain has newly revealed that it will also debut a third shop at Greenside in Memorial City. Both are being developed by Houston’s Radom Capitol.

    Founded in 2009 as Local Coffee, the chain now has 14 locations in Austin, Dallas, and its San Antonio home base. The business has earned accolades in all of its markets, including a 2025 CultureMap Dallas Tastemaker Award for Best Coffee Shop.

    Merit’s beans, sourced from growers in Central/South America and Africa and roasted locally, might already be familiar to Houstonians who shop at H-E-B, Central Market, or Whole Foods Market. But soon the city’s coffee lovers will have access to an in-person Merit Coffee experience.

    "For years, we've dreamed about bringing Merit to Houston," said Bill Ellis, CEO of Merit Coffee, in a release. "Houston has one of the most exciting food and beverage cultures anywhere in the country, and we've been intentional about finding the right neighborhoods, partners, and opportunities to establish roots here."

    Merit takes pride in making sure each physical location reflects its neighborhood. The website includes line drawings of each café, which range from a 1900 stone house in Austin to a sleek glass storefront in Dallas.

    The menus are largely the same at each outpost. In addition to all the classic espresso drinks, Merit also serves matcha, hōjicha tea, refreshers, and playful creations like a latte made with raspberry purée and almond ricotta cold foam.

    Each city’s shops also partner with locally owned bakeries. All upcoming Houston locations will feature sweet and savory pastries from Houston’s Cake & Bacon.

    "Cake & Bacon embodies everything we love about Houston's culinary scene, and we're excited to showcase their incredible work,” said Ellis.

    Merit Coffee has not revealed the exact opening dates for any of its Houston locations. More details will be announced via social media later in the summer.

    houstoncoffeechainsopeningsnews-you-can-eatmemorial-city
    news/restaurants-bars
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