Buzzy New Bakery
Long-awaited new bakery continues Washington Avenue's grown-up transformation
Three Brothers Bakery will open its new location on Washington Ave on Monday at 10 a.m. The new location marks a return to the area that Three Brothers left when it closed its store at West Gray and Shepherd almost 10 years ago. The opening marks another step in Washington's evolution from a dedicated party spot to a more mature dining destination.
The bakery, a longtime staple for Houston's Jewish community, will expand on the cafe concept first introduced at its Memorial City location in 2012. In addition to a coffee bar, the bakery will have a dog friendly patio (with gourmet dog treats) and stay open later than its other two locations. In a first for the business, the new Three Brothers will feature custom, made-to-order cake parfaits, where patrons can create their own dessert with the choice of various cake flavors, fillings, icings, cookie crumbles and toppings such as fudge, sprinkles and gingerbread crumbles.
The opening marks another step in Washington's evolution from a dedicated party spot to a more mature dining destination.
"We are incredibly excited to open a third location and bring our treats back to the inner Loop area,” co-owner Bobby Jucker said in a statement. “We may be updating our look with a modern new store, but our products will be the customary items our customers love and expect from Three Brothers Bakery."
At Monday's grand opening, Houston City Council representative Ellen Cohen will be on hand for a ribbon cutting. The bakery will give away samples of the new parfaits, king cake and other treats. Also, in honor of Multiple Sclerosis Awareness Week, Three Brothers will donate 100 percent of the sales of branded dip-decorated cookies and petit fours to the National Multiple Sclerosis Society for the duration of the week.
Starting Monday, Washington Ave will be one of Houston's top breakfast destinations: Get breakfast tacos at Laredo Taqueria, grab a hamantaschen at Three Brothers and consume both over a coffee at Catalina. What could be better?