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    Mission Burrito No More

    Mission Burrito is no more: Federal judge leaves the chain no choice

    Eric Sandler
    Feb 25, 2014 | 1:49 pm

    The debate over which restaurant serves the best burrito — Mission, Chipotle or Freebirds — will have a new twist soon. No, another restaurant isn't entering the market, but people won't be going to Mission Burrito anymore. The company is changing its name.

    Last fall, a Federal judge ruled that Mission's owner Mexican Restaurants, Inc. infringed on Gruma Corp.'s trademark of "Mission" for its line of Mexican foods. As a result of the ruling, Mission already displays a disclaimer in its Houston area four locations and online that it "does not use and is not affiliated in any way with Mission Foods or Mission Tortillas."

    The company recently held an online contest to ask its fans to decide on a new name, but the winner has to be revealed. No doubt the company will carefully vet all potential candidate to ensure no one else owns the name.

    In the meantime, diners can continue to consume the company's signature burritos, salads and tacos. After all, the name may be changing, but the menu won't.

    If the effort is unsuccessful, the Secretary will deny any knowledge of the company's actions. But this is one mission that shouldn't be impossible.

    unspecified
    news/restaurants-bars

    Roll With It

    9 Houston restaurants luring diners with fluffy, buttery dinner rolls

    Brianna McClane
    Apr 30, 2026 | 10:30 am
    The Green Room dinner rolls
    Photo by Bear Media Co
    At the Green Room, diners can opt for a side of caviar to elevate the dinner rolls.

    Dinner rolls are having a moment in Houston.

    Perhaps it's because comfort food is necessary when life can feel so chaotic, or that ordering a basket of rolls for the table is more financially approachable than, say, a seafood tower — whatever the reason, rolls are back on the menu at some of the city's most exciting restaurants.

    At Latuli, the Memorial restaurant by chef Bryan Caswell and Allison Knight, the bread service consists of house yeast rolls with jalapeño and roasted poblano jelly, alongside a gruyère corn bread with whipped sorghum butter.

    “It’s our No. 1 seller every day, which is surprising given all the gluten-free diets and GLP-1 trends right now—it’s almost like its power is trend-immune,” Caswell tells CultureMap.

    The same is true at Fielding’s Steak, where the restaurant’s in-house bakery delivers brioche dinner rolls served with cultured butter, honey, and sea salt from Galveston.

    “Guests have always loved fresh-baked bread, even during the time when it was frowned upon,” CEO Cary Attar says.

    Dustin Teague, executive chef and co-owner of Relish Restaurant & Bar, recalls when free bread service was a constant on tables around town throughout the majority of his industry experience.

    “That was back in the good old days when rent, insurance, labor, and cost of goods were at reasonable numbers,” Teague says. “Now we don’t have any room for anything free but we still want to have it available for guests.”

    The Parker House rolls at Relish are accompanied by compound butters, with the current creation featuring a garlic confit, fresh herbs, and red pepper flakes.

    “Serving bread signifies welcoming guests into a home or establishment, hence the term ‘breaking bread.’ So it’s a must for any upscale dining experience,” Teague says.

    The cowboy butter rolls at western-themed restaurant Long Weekend are a no-brainer pairing on a menu with hearty fare like hickory-smoked quail and a 24-ounce porterhouse. It’s also an easy order for the family-focused restaurant that is likely to have tiny, pickier eaters as patrons.

    "We took a Texas staple and elevated it with duck fat, our house sourdough starter, and locally sourced Kelley’s Honey,” executive chef German Mosquera says.

    At Star Rover, every entree is served with a basket of milk rolls, along with salad, fries, and onion rings. Diners who want to participate in the “I Ate the 76'er” challenge have to consume a 76-ounce steak and the sides — yes, including rolls — in under an hour.

    “They are your fairly standard buttermilk yeast rolls,” executive chef Bobby Matos says. “We serve them because they’re delicious and a bit of a nod to Texas Roadhouse and that kind of vibe.”

    Speaking of Texas Roadhouse, the chain restaurant's complimentary rolls helped propel its rise to America's highest-grossing casual dining restaurant. The fluffy buns are baked every five minutes, enticing diners with shiny butter-basted tops and cinnamon butter that's made in house.

    The dinner rolls at surf-and-turf destination Truluck’s emerge from the kitchen as pull-aparts — brushed with butter and finished with a hefty dusting of parmesan.

    The dinner rolls at The Green Room undergo an overnight bulk fermentation process. The next day, the dough is rolled and portioned by hand before resting and proofing at room temperature for four hours, then slid into the oven.

    The newly opened 26-seat restaurant adds daily butters to the experience, with both a sorghum-and-sea salt butter, and a charred scallion butter currently in rotation. To make the dish even more luxurious, diners can add a caviar supplement to the bread service.

    Chef and owner Shawn Gawle offers another elevated version of the dinner roll at Camaraderie. Here, the 2026 James Beard semifinalist for Best Chef: Texas has put his pastry expertise on display with pain au lait, which involves laminating together a regular Japanese milk bread with a purple sweet potato variation into a delicate, colorful roll.

    “We wanted something where we could show value, substance and technique, but it also completes the meal,” Gawle says. “To share a meal with warm bread and butter is a universal, comforting experience.”

    The Green Room dinner rolls

    Photo by Bear Media Co

    At the Green Room, diners can opt for a side of caviar to elevate the dinner rolls.

    news-you-can-eatdinner rollshouston restaurantsanderson
    news/restaurants-bars

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