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    the red-hot bread man

    Houston's Bread Man rises again with massive new facility and fresh face

    Eric Sandler
    Feb 22, 2021 | 4:14 pm
    Jess DeSham Timmons Tasos Katsaounis Drew Gimma Bread Man Baking
    Jess DeSham Timmons, Tasos Katsaounis, and Drew Gimma.
    Photo by Pop Studios PR

    Houston's Bread Man Baking Company keeps rising to new heights. Owner Tasos Katasounis announced that he's leased a new, 40,000-square foot facility in east Houston that will replace the 4,800-square foot bakery Bread Man currently occupies in southwest Houston.

    In addition, Katsaounis has hired chef Jess DeSham Timmons to serve as the company's foodservice sales manager and retained local design firm Primer Grey to refreshen Bread Man's branding with more explicit ties to its Greek heritage. The moves as Bread Man has experienced tremendous growth — 600 percent year-over-year since 2018 and 64 percent during 2020, the company stated in a release.

    Timmons brings an extensive resume to Bread Man, including a lengthy career at Landry's as well as the Redneck Country Club. Most recently, she had been the executive chef for Cherry Block Craft Butcher at Bravery Chef Hall. She tells CultureMap that she'll remain a partner in Cherry Block with founder Felix Florez but will no longer be a daily presence in the kitchen.

    "Felix and I built that brand as a team, and we intend to continue working together," she says. "Bread Man will be my main focus, and I'm thrilled to have the opportunity to create a program here."

    Katsaounis has made other changes recently to help grow Bread Man, which serves restaurants in Houston as well as 14 Houston-area H-E-Bs and Whole Foods stores in Houston, Austin, San Antonio, Dallas, Oklahoma, Arkansas, and Louisiana. In November, he hired baker Drew Gimma (Common Bond, Squable) to serve as director of operations; in December, he ended his involvement with White Elm Cafe Bakery in Memorial, a restaurant named for the street in Dallas he grew up on.

    “The dynamic experience Jess brings along with her strong relationships among the hospitality community makes her the perfect person to represent our brand and lead the foodservice sales division,” Katsaounis said in a statement. “I’m building my dream team: first Drew leading operations and now Jess; it’s always been my goal to surround myself with the very best people in the industry to help me grow the company.”

    Founded in 2018, Bread Man has been growing quickly. Initially, Katsaounis started as a hobbyist who rekindled his childhood interest in baking for friends and family. An enthusiastic response to pictures of his breads on social media — along with some encouragement from his wife, Houston radio legend Roula Christie — inspired him to leave his corporate consulting job and become an entrepreneur.

    news-you-can-eat
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    What's Eric Eating Episodes 523 and 524

    Acclaimed Austin duo dish on their wine-obsessed neighborhood restaurant

    CultureMap Staff
    Jan 16, 2026 | 1:08 pm
    Birdie's Arjav Ezekiel Tracy Malechek-Ezekiel
    Photo by Mackenzie Smith Kelly
    Birdie's owners Arjav Ezekiel and chef Tracy Malechek-Ezekiel are this week's guests.

    On this week’s episode of “What’s Eric Eating,” chef Tracy Malechek-Ezekiel and beverage director Arjav Ezekiel join CultureMap Houston editor Eric Sandler to discuss their Austin restaurant Birdie’s.



    Widely considered one of Austin’s top restaurants, Birdie’s has earned local, regional, and national acclaim, including a place of the 2025 Time100 Next list, Food & Wine magazine’s 2023 Restaurant of the Year, and a 2025 James Beard Award for Outstanding Professional in Beverage Service to Ezekiel. In a 2024 column, James Beard Award winner Chris Shepherd recommended that Houstonians visit Birdie’s the next time they’re in Austin.

    Sandler’s conversation with the duo begins with a little bit about how they met while working together in New York and their decision to move to Austin. From there, it turns to Birdie’s counter service model that’s unusual for a restaurant of its quality. Sandler asks whether not offering traditional table service has lowered the restaurant’s profits.

    “It’s the opposite. Because we have a leaner labor force in the dining room, our margins are probably double what they would be if we were a traditional restaurant,” Ezekiel explains. “What we’re able to do is take a portion of that margin and invest it back into our team. We talk about ‘Conscious Capitalism’ a lot. That extra margin pays for paid family leave that we offer to everybody on our team, the month of paid and planned vacation every year, the subsidized health insurance, the subsidized mental therapy we offer. We needed to find more change under the cushions, so we could invest it back into our team.”

    Initially, Birdie’s opened with an a la carte menu. In 2025, it switched to a prix fixe format that offers diners six courses for $80. The switch means the restaurant serves fewer diners per night, which has shortened the wait to order from up to an hour to 20 minutes or less. Chef Malechek-Ezekiel explains that this change has also expanded the range of dishes she’s able to serve and broadened the techniques she uses to create them.

    “We can cook fish confit. We can use the Japanese robata grill to cook on charcoal. We can hot smoke fish to order. Now, I feel like, wow, look what we can do now. Before, we had the skills, but we couldn’t physically do it with how tiny our space is.”

    Listen to the full episode to hear more about how Birdie’s guides diners through its wine list, which of the monthly prix fixe menus has been the most successful, and the couple’s thoughts on potentially opening a new restaurant.



    In this week’s other episode, Craft Pita chef-owner Raffi Nasr joins Sandler to discuss some recent news in the world of Houston restaurants. Their topics include Tex-Mex restaurant Superica transforming into a casual steakhouse; the imminent opening of delivery-focused Shredders Pizza; and a change in operations at Weights + Measures.

    In the restaurant of the week segment, Nasr and Sandler describe their recent meal at Oru, a new sushi restaurant in the Heights from the team behind Michelin-recognized omakase counter Neo and Upper Kirby hand roll concept Kira. Listen to hear their favorite dishes as well as Sandler’s quibbles with a couple of aspects of the experience.

    -----

    Subscribe to "What's Eric Eating" on Apple podcasts, Spotify, or wherever you listen to podcasts. Hear it Sunday at 9 am on ESPN 97.5.

    Birdie's Arjav Ezekiel Tracy Malechek-Ezekiel

    Photo by Mackenzie Smith Kelly

    Birdie's owners Arjav Ezekiel and chef Tracy Malechek-Ezekiel are this week's guests.

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