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    A Comedic Turn

    Tex-Mex restaurant empire that claimed women only care about margaritas goes out of business

    Tyler Rudick
    Jan 23, 2013 | 10:08 am

    Maggie Rita's grand experiment in Tex-Mex appears to be coming to an end.

    Just six months after unleashing his Maggie Rita's concept on Houston, restaurateur Santiago Moreno told the Houston Business Journal that his third and final branch on Shepherd was officially kaput. Two others on Kirby and Post Oak, both of which had been Ninfa's, were closed in late 2012.

    "We've found out consumer decisions are made by women," co-owner Santiago Moreno told Eater.

    The new brand got off to a rocky start this July when Moreno — who co-owns the Maggie Rita's chain with comedian Carlos Mencia — explained to Eater why he abandoned his five-year working relationship with Ninfa's to start a concept.

    "We've found out consumer decisions are made by women," he noted. "When we track what makes a woman decide where to eat Mexican food, it has to do with margaritas. It has nothing to do with food."

    As such, Moreno and Mencia unveiled a dining concept geared towards margarita-loving women and other "clients who grew up with Taco Bell as Mexican food."

    By August, the Houston Press' Katherine Shilcutt raked Maggie Rita's over the coals with a review featuring descriptors like rubbery, lifeless and laughable.

    "When we track what makes a woman decide where to eat Mexican food, it has to do with margaritas. It has nothing to do with food."

    The downfall came as no surprise, according to Moreno — according to a recent conversation with the Houston Business Journal.

    “It’s been coming for a while, we started seeing that the business was having trouble for a while and wasn’t able to meet the bottom line," he said. "We would invest cash to keep it going, but now it is just not feasible.”

    Moreno, saddened by the closures, cited high rent cost as the main culprit.

    “I didn’t get in to the business to have to close it down, but unfortunately, it happened . . . Obviously, nobody likes to open just to shut down. But it worked out better for us this way.”

    For anyone still yearning for that special Maggie Rita's atmosphere, one final branch — owned by another other restaurateur — is still open at the Chase Tower downtown.

    Goodbye, Maggie Rita . . . the Tex-Mex branch on Shepherd is officially closed.

    Maggie Rita's Modern Mix, exterior, restaurant
    Maggie Rita's Facebook
    Goodbye, Maggie Rita . . . the Tex-Mex branch on Shepherd is officially closed.
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    NYT best dishes

    Houston Mediterranean restaurant makes NY Times' best desserts list

    Eric Sandler
    Dec 9, 2025 | 3:00 pm
    Sayad Mediterranean Kitchen exterior
    Sayad Mediterranean Kitchen/Facebook
    Sayad Mediterranean Kitchen is the only Houston restaurant on either list.

    The New York Times included four Texas restaurants among its favorite dishes of 2025. Divided into two lists — The 23 Best Restaurant Dishes We Ate Across the U.S. in 2025 and The 14 Best Restaurant Desserts We Ate Across the U.S. in 2025 — the dishes are:

    • Bad Honey Bunny at Mercado Sin Nombre (Austin)
    • Ketan Hitam at Yeni’s Fusion (Austin)
    • Konafa Naama at Sayad Mediterranean Kitchen (Houston)
    • Picadillo Macaroni and Cheese at 2M Smokehouse (San Antonio)

    Times food writer Priya Krishna, who authors the entries for all four Texas dishes, traveled to far west Houston to visit Sayad Mediterranean Kitchen. “The konafa, a signature here, arrives with a molten layer of cheese under a sticky-sweet layer of golden, nutty semolina. The craft is evident, the konafa gone in a few bites,” she writes.

    Sayad Mediterranean Kitchen Konafa Naama Don't skip dessert at Sayad Mediterranean Kitchen.KSayad Mediterranean Kitchen/Facebook

    In Austin, Krishna praises the rice pudding at Yeni’s Fusion. “This barely sweet version, lush with coconut milk, aromatic with pandan and as soothing as warm porridge, is the gentlest way to end a meal,” she states.

    Already hailed as one of America’s best breakfast spots by Bon Appetit, Krishna singles out a honeybun at Mercado Sin Nombre. “The coiled honey bun at this semi-clandestine cafe looks almost cartoonishly perfect, and the heady scent of cardamom and honey hits you before you even take a bite. Somehow, it tastes every bit as plush and elegant as it appears,” she writes.

    The picadillo mac and cheese at 2M Smokehouse showcases how the San Antonio restaurant incorporates Mexican flavors into traditional Texas barbecue. “Imagine Hamburger Helper, but spicier, punchier and even more luxuriously creamy. It’s not easy to one-up the singular, thickly spiced brisket here, but the picadillo mac and cheese — which runs as an occasional special — holds its own and then some,” Krishna writes.

    The New York Times regularly shines its spotlight on Texas restaurants, In September, it named four establishments — ChòpnBlọk (Houston), Isidore (San Antonio), Lao’d Bar (Austin), and P Thai’s Khao Man Gai & Noodles (Austin) — to its list of America’s 50 Best Restaurants.

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