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    WHERE TO SHOP

    Where to shop now: 12 Houston stores debuting fresh summer essentials

    Gabi De la Rosa
    Apr 2, 2024 | 10:30 am

    Spring is here, and summer is on its heels, making it time to brighten up your warm-weather wardrobe. Many Houston-based brands offer playful prints and bold colors, making it easy to find stylish dresses, sophisticated jewelry, and must-have accessories.

    To inspire effortless shopping options this month, we've curated 12 must-visit spots. So, gear up to explore the latest offerings available at several of Houston's best boutiques.

    AK Collective
    Alexandra Killion, Houston interior designer and founder of Le Petite Maison Gala, will launch her first furniture collection on April 5. AK Collective is a thoughtful, handcrafted furniture line that combines historical elements with present-day aesthetics. The debut collection includes fourteen pieces and will be available at Alexandra Killion's showroom and online.

    Buckle Bunny Hat Bar
    Buckle Bunny Hat Bar recently opened in M-K-T Heights. This full-service hat customization boutique offers a large selection of felt and straw hats in colors and sizes for both men and women. Guests can customize their hats with different bands and accessories and then watch as one of the designers customizes their one-of-a-kind piece. In addition to the brand's popular hat bar, Buckle Bunny also carries a wide variety of Western-inspired clothing for women.

    Gorjana
    Gorjana's Rice Village and Heights Mercantile locations debuted two new collections inspired by brand ambassador and top-ranked tennis star Jessica Pegula: the Paw Collection and the Diamond Ace Collection. From April 1 to December 31, 50 percent of the proceeds from the Paw Collection will directly benefit A Lending Paw, a national nonprofit founded by Pegula that connects people in need with rescued and trained service animals. The Collection includes the Diamond Paw Necklace, the Double Paw Necklace, and the Single Paw Heart Bracelet.

    Elizabeth Anthony
    While most of us are shopping for spring and summer, Uptown clothing boutique Elizabeth Anthony is preparing for fall with several trunk shows. Shoppers will find Fabiana Filippi, Maison Common, Lourdes Chavez, and Barbara Lohmann's fall 2024 offerings, while several others, including Goshwara Fine Jewelry, Chris Davies Fine Jewelry, Emily P. Wheeler Fine Jewelry, and Maria Oliver Designer Handbag Collection will be on hand. Elizabeth Anthony is also debuting Sylva & Cie Fine Jewelry in-store. More detailed information is available here.

    Hunter Bell x Marysia
    Hunter Bell just dropped her first swimwear collab with Marysia. Exclusively available online, fans of the brands can experience the playful patterns Houston-based Hunter Bell is known for on Marysia's elevated swimwear.

    Jimmy Choo
    The coveted Jimmy Choo Beach Collection is now available in the brand's Galleria boutique. Inspired by the French Riviera, the capsule collection offers swimwear, apparel, accessories, shoes, and handbags. Made with summer colors, shoppers will find pinks, whites, creams, and textures, including straw and cork.

    Lucchese Bootmaker x Parker McCollum
    Lucchese Bootmaker released a new collection of boots, hats, apparel, and accessories with Houston area country singer-songwriter Parker McCollum. The line includes four boots designed by McCollum, four belts, two shirts, and three hats. The Lucchese x Parker McCollum collection is available in-store and online.

    Maygel Coronel
    Luxury resort wear brand Maygel Coronel, a favorite of celebrities including Dua Lipa and Hailey Bieber, is opening its first retail space in the United States in River Oaks District. Maygel Coronel is known for its rich colors and lively patterns. Shoppers can stock up on spring and summer essentials through mid-June.

    MCM
    Just in time for summer, luxury brand MCM has released several new styles and colors, including the new Diamond Bag. Available at its Galleria boutique, the bag is crafted from supple Spanish calf leather and comes in five colors. The cutout nods to the contours of Bavarian diamonds, and the shoulder strap is adjustable, allowing for crossbody wear and versatile practicality.

    Parker Boot Co.
    Houston-based boot brand Parker Boot Co. is launching its made-to-order program on April 10. Customers can now fully customize their boots with the brand's owner, Zephen Parker, who apprenticed under some of the state's best boot makers.

    Pippa & Pearl
    Houston-based boutique Pippa & Pearl recently debuted its second location in M-K-T Heights. Known for its feminine aesthetic and penchant for florals, the boutique is a must-shop for spring and summer outfits.

    Shop with Heart Card
    It's the ten days savvy shoppers have been waiting for. From April 19 to April 28, shoppers with the Shop with Heart card will receive 20 percent off full-priced merchandise from several stores, including Tootsies, Bering's, Love Shack Fancy, Veronica Beard, David Peck, and more. Priced at $75, the Shop with Heart Card benefits the American Heart Association and can be found on their website.

    Photo courtesy of Hunter Bell/Instagram

    Houston-based Hunter Bell and swimwear brand Marysia just dropped their first collaboration.

    hunter bell nycjimmy chooparker mccollum bootsalexandra killionbuckle bunny hat brandgorjanariver oaks districtwhere to shop in houston
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    POSH PICKS

    Irish retailer Primark brings discount clothing to first Houston store

    Gabi De la Rosa
    Nov 18, 2025 | 9:14 am
    Primark
    Photo courtesy of Primark
    U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

    European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

    The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

    While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

    primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

    The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

    To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

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