COWGIRL CORE

Western boutique Flea Style rides back to Houston with rodeo-ready looks

Just in time for rodeo season, Flea Style is making its long-awaited return to Houston, giving shoppers a new River Oaks destination for boots, belts, and beautifully decorated hats.

The Texas-born brand will officially open its newest storefront in River Oaks on March 7, which is a full-circle moment for founder and CEO Brittany Cobb, who got her start in the Bayou City at the Houston Flea at Silver Street Studios. Since then, Flea Style has become a nine-location retail brand worn by celebrities including Miranda Lambert, Lainey Wilson, Leon Bridges, and Post Malone.

“I’ve been looking for a Houston location for about five years,” Cobb says. “Each visit, I just never found the right spot that worked for the business at the time. Last fall, I visited, determined to find something, even if just a pop-up, to open by rodeo season. That’s when I finally found a location that checked every box and truly felt like our long-term Houston home.”

With the Houston Livestock Show and Rodeo attracting stylish crowds to NRG Stadium through March 22, Cobb made sure Houston shoppers would have access to exclusives. The River Oaks location is launching with a small collection of vintage women’s cowboy boots, a special collection of kantha quilt capes and jackets, and 30 custom-decorated hats.

Flea Style’s new River Oaks storefront opens March 7, just in time for rodeo season.Photo courtesy of Flea Style

“We’re offering an incredible selection of vintage women’s cowboy boots,” Cobb says. “It’s only our second location to carry them, and we’re launching with about 40 pairs. We’re also bringing our fan-favorite Belt Bar, featuring blank belts and vintage buckles. Our Houston customer loves vintage and one-of-a-kind pieces, so I specifically shopped at the market with them in mind.”

Cobb tells CultureMap returning to Houston feels like she never really left. “The Houston shopper is so special to me, and to the company, because they’ve been a part of my story since before our first retail location,” Cobb says. “We go way back to my days as a collector, early entrepreneur, and a young mom starting my business. I’m so excited to be back in Houston to continue our story, face-to-face, and help our shoppers and fans create unique styles with pieces that aren’t offered anywhere else in the city.”

The Houston opening also coincides with a huge milestone for Cobb. She will release her debut book, How To Style A Hat, with a foreword by Miranda Lambert, on April 21.

Flea Style, 1963 W Gray St. 7019, Monday - Saturday from 10 a.m. to 6 p.m. and Sunday from 12 p.m. to 6 p.m.

Photo courtesy of Flea Style

Founder and CEO Brittany Cobb brings Flea Style back to Houston, returning to the city where she first began at The Houston Flea.

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FALL FÊTE

Texas luxury boutique collabs with Houston designer for new fashion brand

Photo courtesy of Saint Bernard

Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

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