The much-awaited Neiman Marcus + Target collection was unveiled Saturday morning and shoppers were ready to swoop in to snag their special finds.
Devoted fans of the collection, which has been heavily advertised, arrived as early at 6:15 a.m. at the Neiman Marcus Galleria store to be first in line when it opened at 8 a.m. They raced to the third floor, where they snapped up limited-edition goods from 24 of America's top designers.
Within minutes they bought all of the Diane von Furstenberg yoga mats (at $49.99 each) and Judith Leiber compacts ($59.99). The Tory Burch lunch boxes ($24.99), Tracy Reese dessert plates ($39.99) and Carolina Herrera travel cosmetic bags ($39.99) were popular, too.
But the Derek Lam skateboards ($99), Jason Wu holiday ornaments ($49.99) and Band of Outsiders cookie cutter and stamper sets ($29.99) were largely overlooked in the early going.
Among the shoppers at the early hour were Neal Hamil Agency director Jeff Shell, Realtor Beth Wolff, A Fare Extraordinaire co-owner Karen Lerner and Roz Pactor, who writes the fashion blog, The Chic Sheet.