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    It's all In The Details

    "Handsome guy" brothers rock Fashion Houston with colorful, sexy Bogossemenswear collection

    Heather Staible
    Nov 14, 2012 | 6:30 am
    • “Our customer is a GQ kind of man — an individualist. Our shirts always getcompliments and are ground for conversation starters,” Patrick Tardieu says.
      Photo by © Chinh Phan
    • Fabrice and Patrick Tardieu
      Photo by Vara Pappas
    • A sleek navy motorcycle jacket is adorned with rose gold zippers. It retailsfor $1,300 at Neiman Marcus.
      Photo by © Chinh Phan
    • The Bogosse collection is a mixture of casual and formal, but with trademarkdetailing added to everything the Tardieus design.
      Photo by © Chinh Phan

    It’s easy for menswear designers to get lost in the fashion fray when women’s clothing designers have an endless supply of styles, fabrics and cuts to choose from. Make something too outlandish and very few men will wear it. Make it too bland, and well, you have the blue buttondown shirt and khaki pants combo that became the boring uniform of men across America.

    Making the most of shirts, pants and jackets comes down the details. Lots of well-placed, well-planned details. And details are just what brothers Patrick and Fabrice Tardieu of Bogosse are all about.

    In case you were wondering, Bogosse mean "handsome guy" in French and it looks as though their collection at Fashion Houston lived up to its name.

    “We sweat the small stuff,” Fabrice Tardieu said in the Green Room of the Wortham Theater Center after the Bogosse runway show at Fashion Houston. “At the end of the day, details are where we can pay the most attention to the way we dress.

    The Haitian-born brothers brought their collection to the Fashion Houston stage after Neiman Marcus encouraged the duo to come to the city. Already popular in the Neiman Marcus menswear department, the Bogosse show Tuesday night and public appearance at the store Wednesday (from 11 a.m. - 3 p.m.), is another way to show off the line.

    The show was a mix of casual and formal, but with trademark detailing added to everything they design. Button-down shirts are given eye-catching boosts thanks to colorful or patterned matching cuffs and collars.

    Sleek black motorcycle jackets are adorned with rose gold zippers that combined form and function. Even simple flat-front pants and shorts are given a shot of style with colorful zippers on the back pockets. Ascots, bow ties and the use of vests, added additional oomph to the collection the brothers design with style-savvy men in mind.

    “Our customer is a GQ kind of man — an individualist. Our shirts always get compliments and are ground for conversation starters,” Patrick says.

    The designers work with fabric from Italy and England, but keep the shirts at around $250.

    “What we design is wearable, sexy, versatile and elegant. We were able to show that in the show tonight. You can really see the quality,” Patrick says.

    In case you were wondering, Bogosse mean "handsome guy" in French and it looks as though their collection at Fashion Houston Tuesday lived up to its name.

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    news/fashion

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    FALL FÊTE

    Texas luxury boutique collabs with Houston designer for new fashion brand

    Gabi De la Rosa
    Sep 10, 2026 | 10:46 am
    Saint Bernard x Lyndsey Zorich
    Photo courtesy of Saint Bernard
    Saint Bernard teams up with Houston designer Lyndsey Zorich for Love Note.

    River Oaks District boutique Saint Bernard is getting ready for fall with a new collection created with Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder and designer of Mason's Daughter teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand.

    Saint Bernard doesn't usually collaborate with local designers on its own brands, making this partnership with Zorich special. She was involved in everything from creative direction and textile development to fabrication and production. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.

    Love Note officially launches on Thursday, September 10 at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, as well as online. Customers will have to be patient, because another unique aspect of this collaboration is that the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each having its own seasonal point of view.

    Saint Bernard x Lyndsey Zorich Love Note by Lyndsey Zorich is available at Saint Bernard stores in Houston, Dallas, Southlake, San Antonio, and Austin, plus online.Photo courtesy of Saint Bernard

    The Kick Off is the first drop in September. It is a game day-inspired collection with pieces designed for fall sports and weekend road trips. In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’s warm fall weather.

    A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want.

    “Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”

    That individual connection is what Saint Bernard wanted in this project. According to Ashleigh Goyer, director of owned brands for Saint Bernard, the store wanted a new way for Saint Bernard to give customers something both recognizable and unexpected.

    "She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.

    lyndsey zorichriver oaks districthouston shoppingsaint bernard houston
    news/fashion
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