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    Happily Ever After

    BHLDN's first-ever wedding fairytale store comes to life: From playful shoes tothe Lingerie Room

    Heather Staible
    Aug 17, 2011 | 5:19 pm
    • Beach? Church? Courthouse? There's a gown for every wedding at BHLDN.
      Heather Staible
    • The shoe salon features whimsical heels like these.
      Heather
    • Gloves and other accesories are among the little extras.
      Heather Staible
    • The dress gallery is home to many styles of wedding gowns.
      Heather Staible
    • A limited collection of men's items are exclusive to the Houston store.
      Heather Staible
    • The Decor room is Martha Stewart approved.
      Heather Staible
    • Toppers range from lace to chunky knotted numbers.
      Heather Staible

    It was love at first sight.

    BHLDN’s first-ever brick-and-mortar store anywhere enchanted from the sidewalk and wooed me just steps into its Highland Village door. Forgive me for gushing, but the bridal (and special occasion) boutique is simultaneously beautiful, quirky, whimsical, simple and lush.

    And this is from someone who got her happily ever after back in 1996.

    Cut from the same creative cloth as Anthropologie, BHLDN’s sister store is a head-to toe location for a modern bride who still wants to get caught up in the fairytale. BHLDN isn’t just about weddings though. It embraces the art of celebration.

    This is a museum where you are invited to touch the art and try it on for size. Brides and their parties can slip away in the private areas complete with comfy seating and separate dressing rooms.

    The interiors are cohesive and yet individual to the purpose of each room. The front of the store is filled with light and a showcase for the bridesmaids and cocktail dresses, many of which can serve the same purpose. Brides who fall in love with a look can get it for their wedding party within 24 hours; a wedding gown can be ordered on a Wednesday for a Saturday event.

    BHLDN’s in-house designers create both special occasion and wedding gowns, but the store also works with designers such as Tracy Reese.

    Down a wide hallway, lit with fixtures taking flight, is the Décor Room, a colorful and demure spot Martha Stewart would most definitely approve of. A large marble table sits in the middle of the dark-paneled room, surrounded by shelves laden with stationery, books, table decorations, handmade cake toppers, sparkles, ribbons and other creative doo-dads. Items in the Décor Room are often one-of-a-kind, so shoppers would be wise to purchase what they like.

    The shoe salon and accessory space is a playful nod to the “something blue” so often associated with weddings. Bright blue walls surround the shoes that range from traditional bridal to fun eye-catchers. The groom gets a few special pieces exclusive to Houston in the form of cufflinks, wedding bands, bow ties and boutonnieres. Pop from the shoes to the array of fascinators, jewelry and toppers ranging from lacy wraps to chunky crocheted numbers.

    Slip away into the Lingerie Room, a warmly lit space filled with seductively sweet lingerie, coffee table books and little touches like ivory parasols. Each department within BHLDN has its own manager and stylist, which is especially important for lingerie.

    The store is designed to pull shoppers to the back of the boutique and into the bridal gown gallery. It’s magical in here, with high ceilings, soft light and gowns of all kinds displayed on slate-hued mannequins. This is a museum where you are invited to touch the art and try it on for size. Brides and their parties can slip away in the private areas complete with comfy seating and separate dressing rooms.

    Considering how wedding gowns fetch thousands of dollars, the BHLDN selection is moderately priced starting at $600 for a tea-length day gown and topping out at $6,000 for a full-length handmade dress. Gowns range from a zero to 12 and BHLDN staff say they are true to size and are sewn with alterations in mind if necessary. The Houston store will have a tailor on hand by appointment or will refer women to a BHLDN-approved tailor.

    BHLDN has wisely introduced a line of separates that go beyond the aisle and into holiday like the Frolicking Feather skirt ($850) that is available in black or white. Little touches abound such as hair accessories and gloves with a vintage flair.

    It’s easy to be swept away by romance of BHLDN. The name is inspired by the Dutch word “To Keep” sans the vowels and it seems likely that’s just what brides will do with this new Houston boutique.

    unspecified
    news/fashion

    oh boy!

    Houston's premier boys clothing boutique opens new home in Rice Village

    Holly Beretto
    Jun 11, 2025 | 11:00 am
    ParkerJoe clothing store Rice Village
    Photo by Alex Montoya
    Boys are welcome to read the books on the shelves.

    Houston’s premier boys-only boutique now has a permanent home in Rice Village. ParkerJoe, which offers clothing, accessories, and lifestyle brands that takes lads from wee tykes to pre-adolescent (in sizes newborn to 16), originally opened last year in a temporary spot in the River Oaks Shopping Center.

    Now open at 5515 Kelvin Dr., Suite 95, the store unfolds across 1,900 square feet, all of it stocked with the retailer’s carefully curated inventory that embraces all kinds of boys and all types of occasions. Families will find looks that range from formal and preppy to sporty and casual, with brands such as Bailey Boys, Classic Prep, Saltwater Boys, and Appaman as well as local brands like Sunnies, which specializes in polarized sunglasses for children, and onesies from Houston children’s apparel purveyor Oink Moo.

    “We wanted to create a place where boys are seen and heard,” said Lisa Hostler, who owns the store with her daughter Chelsea. “Their needs and their wants are represented at ParkerJoe.”

    Hostler is excited to be in the Rice Village spot, an affluent area known for its walkability and attractiveness for families, which make it an ideal location for a niche retailer like ParkerJoe.

    “It’s a younger population and a strong retail mix,” she said. “We couldn’t be happier here in a center that has welcomed us so warmly and made us feel at home.”

    The store itself is designed to help boys enjoy the sometimes awkward process of shopping for new clothes. Towards that end, they are welcome to touch and play with toys on the shelves, which are stocked with books, games, and stuffed animals.

    An official grand opening is planned for September, but prior to that customers can expect a summer of events including trunk shows, a fashion show, and an influencer brunch.

    Even as Lisa and Chelsea are excited to be in Rice Village, they are setting their sights on continued expansion. They currently have a temporary outpost in Memorial City Mall, and are looking for retail locations in other Houston neighborhoods, with a desire to open across Texas.

    ParkerJoe in Rice Village is open Monday through Saturday from 10 am to 7 pm and Sunday from 10 am to 6 pm.

    ParkerJoe clothing store Rice Village
      

    Photo by Alex Montoya

    Boys are welcome to read the books on the shelves.

    shoppingparkerjoerice villageopenings
    news/fashion
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