The finer things
The cheetah of fashion: This designing woman is on the prowl in Houston
After being raised in a world of design and establishing a successful career in luxury fashion, Deborah Sawaf stepped away from the industry to get married and have kids. But she is back in the game now.
Two and a half years ago Sawaf launched Thalé Blanc, a collection that includes clutches, day bags and jewelry of treated exotic skins adorned with exquisite and unique custom hardware, with an aim to take the company global.
"That's what the Thalé Blanc women should be — the cheetah in the desert taking away everyone’s attention.”
The brand can be recognized because of the distinct logo: A cheetah. It sits atop bracelets and on the front of purses.
“When you see a cheetah in the desert among a bunch of different animals, she always stands out; it is all eyes on the cheetah,” Sawaf told CultureMap in a recent Houston visit. “That is what I think of when I think of the Thalé Blanc women; that’s what she should be — the cheetah in the desert taking away everyone’s attention.”
Sawaf crafted the pieces to be timeless and exclusive. “Everything we do, everything we make, everything you see on our bags is made from scratch,” she said. “We do a mold for all of our hardware so they’re exclusively for us, exclusively Thalé Blanc designs.”
Detail is key for each of the designs, whether it is simple bag for the more conservative woman or something a little more over-the-top. The bags are handmade in Beirut and Milan; Sawaf describes the process as "a labor of love."
The collection also includes bracelets and necklaces.
“We have a lot of family in Houston,” Sawaf said about her reason for launching her tour in the Bayou City. “My husband lived here before he moved to LA so this is a second home for me.”
Sawaf is also on the prowl for a charity to partner with in Houston to collaborate with on her upcoming fall line.
Thalé Blanc is currently featured at Stanley Korshak in Dallas. Sloan/Hall and Gregory's plan to carry the collection this fall, Sawaf said.