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    Best Western

    Give those Wranglers the boot this Rodeo with a new brand of western wear

    Heather Staible
    Mar 1, 2011 | 12:21 am
    • My Flaming Heart is set to make an entrance this Rodeo season.
    • Flirty rodeo styles with embroidered details are popular rodeo looks from MarloMiller.
      Heather Staible
    • Embroidered boots, $275-$410, Chick & Chica.
      Heather Staible
    • Old Gringo Swarovski crystal and leather boots, $1,399, Marlo Miller Boutique
      Heather Staible
    • Men's cowboys boots, $75-$245, My Flaming Heart
      Heather Staible
    • Gently worn women's leather boots, $75-$245, My Flaming Heart
      Heather Staible
    • Men will find tongue-in-cheek odes to Western wear at My Flaming Heart.
      Heather Staible
    • Frida shirtwaist with open back and contrasting collar, $185, My Flaming Heart
      Heather Staible
    • Old belts become upcycled cuffs. Leather cuffs, $42-$48, My Flaming Heart
      Heather Staible
    • Put the "girl" in cowgirl with a floral dress, cashmere sweater andstatement-making belt buckle at Marlo Miller.
      Heather Staible
    • Sliced geode belt buckle, $149, Marlo Miller Boutique
      Heather Staible

    So you’re hoping to be rodeo ready, but want to step out a bit. Sure, there’s no shortage of Ropers and Wranglers rambling across the rodeo grounds, but look closely among the crowds of the weekend cowboys and cowgirls.

    There’s a bit of Mex-West going on, flirty florals that segue straight into spring and of course boots. Always boots. It is Texas after all.

    Whether hopping off the light rail in Midtown, or stopping at metered street parking on Windburn, My Flaming Heart on Main Street is an unexpected place to find rodeo garb and yet, you’ll smack yourself wondering why you haven’t gone before. It’s not traditional in that Rocky Mountain kind of Western wear way, but the vintage, hand-selected boots rival those seen on traditional boot shelves.

    Store owner Judy Masliyah culls eBay and other places for high quality men’s and women’s boots all year long. The selection of men’s and women’s boots are generous, but not overwhelming, and the prices affordable, ranging from $75 to $245.

    Masliyah’s western wear extends beyond boots, though. An expert seamstress, Masliyah makes rockabilly dresses in bold and whimsical fabrics that have a definite western edge. Men’s western shirts are made from the same kind of bright fabrics and pearl snaps and it’s worth swinging by the rack of suede skirts and vests that are very affordable. A camel-colored suede skirt in excellent condition was just $65 on a recent visit.

    My Flaming Heart’s new neighbor, Chick & Chica, is just a quick walk down the street and is another spot for Mexico-meets-Western wear. Beautifully embroidered women’s boots, gauzy sundresses, jewelry and handmade belts are among the finds at the shop that are also ideal for rodeo days.

    Marlo Miller Boutique on Fountainview carries everything from cowgirl to cocktail throughout the year. Miller stocks Double D Ranch and Old Gringo boots, but there are also cute floral skirts and embroidered T-shirts that cowgirl up once a belt, jewelry and boots are added. Women will always love their denim, but Miller says rodeo shoppers are reaching for other style staples this year.

    “Dresses and tunics are big, especially with leggings and boots. The look for boots is distressed,” Miller said.

    Embroidery is also big on everything from wrap and collared polo style dresses to jackets. Often it takes just one piece to really boost a look, and rodeo style is no different. Oversized geode belt buckles adorned with a weathered dragonfly and horsehead take a simple skirt from a picnic to livestock show in a snap.

    Old Gringo and Lane boots range from $270 to $360, but Miller is especially excited about Old Gringo’s Swarovski crystal and leather boots ($1,399) for their sparkle and shine.

    Sparkle at the rodeo? Of course. It is Texas after all.

    unspecifiedseries568663988
    news/fashion
    series/true-grit

    UNIFORM UTOPIA

    Luxury scrubs brand FIGS opens first Texas location in Rice Village

    Gabi De la Rosa
    Dec 4, 2025 | 9:15 am
    FIGS Rice Village
    Photo courtesy of FIGS
    FIGS will open its new Rice Village Community Hub on December 6.

    Healthcare apparel company FIGS is opening its first brick-and-mortar store in Texas with a new Community Hub in Rice Village. The retail space is designed to serve both as a store and a gathering spot for the city's healthcare community.

    The Rice Village location opens this Saturday, December 6, with a public grand opening event on December 13 from 6 to 8 pm featuring giveaways, music, food, and drinks from local vendors. Joining outposts in Los Angeles, Philadelphia, and New York City, the Houston location is the fourth Community Hub for the company and the only location in the South.

    The store will carry the full range of FIGS products, including scrubwear, loungewear, and accessories. It will also host events and programming focused on healthcare topics, offering visitors opportunities to meet and share experiences.

    At the new FIGS boutique, shoppers will find the Color Clinic, offering scrubwear in core colors with rotating seasonal options. The store also has a Customization Station, which provides embroidery for names, titles, practice or hospital logos, and local icon options available only at Community Hubs. Personalization is also available for scrub caps, outerwear, and accessories.

    FiGS The new FIGS store will offer a Color Clinic and Customization Station to let shoppers personalize their FIGS uniforms. Photo courtesy of FIGS/Instagram

    The brand, founded in 2013 by Heather Hasson and Trina Spear, is known for fashion-forward medical uniforms made from a proprietary fabric with four-way stretch, antimicrobial technology, moisture-wicking, and wrinkle resistance. Hasson and Spear began selling directly to healthcare workers in Los Angeles-area hospital parking lots before growing their presence as an online retailer.

    CEO and co-founder Trina Spear believes Rice Village was the perfect choice due to its proximity to the Texas Medical Center. She said the company wanted a space that supports Houston healthcare professionals and gives them a place to shop and connect.

    "Houston is home to the Texas Medical Center, the largest medical complex in the world, and we are honored to bring a FIGS Community Hub to this city. This space is designed to serve and celebrate Houston healthcare professionals," said Spear. "Our Community Hubs create opportunities for customers to not only shop in a way that never previously existed, but to connect with each other and with FIGS on a deeper level."

    FIGS Community Hub, 5515 Kelvin Dr., Suite 130, 77005

    figs scrubsfigsrice villagefigs houston
    news/fashion
    series/true-grit

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