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    Best Western

    Give those Wranglers the boot this Rodeo with a new brand of western wear

    Heather Staible
    Mar 1, 2011 | 12:21 am
    • My Flaming Heart is set to make an entrance this Rodeo season.
    • Flirty rodeo styles with embroidered details are popular rodeo looks from MarloMiller.
      Heather Staible
    • Embroidered boots, $275-$410, Chick & Chica.
      Heather Staible
    • Old Gringo Swarovski crystal and leather boots, $1,399, Marlo Miller Boutique
      Heather Staible
    • Men's cowboys boots, $75-$245, My Flaming Heart
      Heather Staible
    • Gently worn women's leather boots, $75-$245, My Flaming Heart
      Heather Staible
    • Men will find tongue-in-cheek odes to Western wear at My Flaming Heart.
      Heather Staible
    • Frida shirtwaist with open back and contrasting collar, $185, My Flaming Heart
      Heather Staible
    • Old belts become upcycled cuffs. Leather cuffs, $42-$48, My Flaming Heart
      Heather Staible
    • Put the "girl" in cowgirl with a floral dress, cashmere sweater andstatement-making belt buckle at Marlo Miller.
      Heather Staible
    • Sliced geode belt buckle, $149, Marlo Miller Boutique
      Heather Staible

    So you’re hoping to be rodeo ready, but want to step out a bit. Sure, there’s no shortage of Ropers and Wranglers rambling across the rodeo grounds, but look closely among the crowds of the weekend cowboys and cowgirls.

    There’s a bit of Mex-West going on, flirty florals that segue straight into spring and of course boots. Always boots. It is Texas after all.

    Whether hopping off the light rail in Midtown, or stopping at metered street parking on Windburn, My Flaming Heart on Main Street is an unexpected place to find rodeo garb and yet, you’ll smack yourself wondering why you haven’t gone before. It’s not traditional in that Rocky Mountain kind of Western wear way, but the vintage, hand-selected boots rival those seen on traditional boot shelves.

    Store owner Judy Masliyah culls eBay and other places for high quality men’s and women’s boots all year long. The selection of men’s and women’s boots are generous, but not overwhelming, and the prices affordable, ranging from $75 to $245.

    Masliyah’s western wear extends beyond boots, though. An expert seamstress, Masliyah makes rockabilly dresses in bold and whimsical fabrics that have a definite western edge. Men’s western shirts are made from the same kind of bright fabrics and pearl snaps and it’s worth swinging by the rack of suede skirts and vests that are very affordable. A camel-colored suede skirt in excellent condition was just $65 on a recent visit.

    My Flaming Heart’s new neighbor, Chick & Chica, is just a quick walk down the street and is another spot for Mexico-meets-Western wear. Beautifully embroidered women’s boots, gauzy sundresses, jewelry and handmade belts are among the finds at the shop that are also ideal for rodeo days.

     Marlo Miller Boutique on Fountainview carries everything from cowgirl to cocktail throughout the year. Miller stocks Double D Ranch and Old Gringo boots, but there are also cute floral skirts and embroidered T-shirts that cowgirl up once a belt, jewelry and boots are added. Women will always love their denim, but Miller says rodeo shoppers are reaching for other style staples this year.

    “Dresses and tunics are big, especially with leggings and boots. The look for boots is distressed,” Miller said.

    Embroidery is also big on everything from wrap and collared polo style dresses to jackets. Often it takes just one piece to really boost a look, and rodeo style is no different. Oversized geode belt buckles adorned with a weathered dragonfly and horsehead take a simple skirt from a picnic to livestock show in a snap.

    Old Gringo and Lane boots range from $270 to $360, but Miller is especially excited about Old Gringo’s Swarovski crystal and leather boots ($1,399) for their sparkle and shine.

    Sparkle at the rodeo? Of course. It is Texas after all.

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    WHERE TO SHOP IN JULY

    Where to shop right now: 10 Houston stores with summer fashion finds

    Gabi De la Rosa
    Jul 3, 2025 | 4:30 pm
    Dolly Parton
    Photo courtesy of Kendra Scott
    Kendra Scott’s latest collaboration with Dolly Parton features vintage-inspired pieces with hearts and butterflies, available for a limited time.

    Temperatures are heating up, and so are the fashion finds in the Bayou City. With summer sales in full swing and new limited-time collabs hitting the racks, Houston shoppers can refresh their closets before fall styles roll in.

    And let's be real, the summertime temps will be here through October, so a mid-year update is in order. Here are 10 standout spots to check out this month.

    Chloe Dao
    July marks the halfway point of the year, but it also means the countdown for Chloe Dao's Annual Birthday Sale is officially on. On Saturday, July 26th, shoppers will receive 50 percent off most items in the store (some exclusions apply) from 10 am-12 pm. The sale continues with 30 percent off for the rest of the weekend, and shoppers will also find 25 percent off select Dao Chloe Dao Original Designs.

    Jimmy Choo
    Jimmy Choo recently debuted a line of jelly shoes, blending the nostalgic trend with the brand's signature glamour and craftsmanship. The summertime staple is available in a variety of colors and styles at the Jimmy Choo boutique in the Galleria.

    Kendra Scott x Dolly Parton
    Country music legend Dolly Parton teamed up with Texas jewelry giant Kendra Scott for a second time with a line of vintage-inspired accessories inspired by her music. The limited-time collection features 10 styles, heavily featuring hearts and butterflies.

    La Fragancia
    The premier perfume chain store, with locations across California and Denver, opened its first Houston outpost at Houston Premium Outlets, near Saks Off 5th. It offers high-end fragrances for men and women, carrying all major brands from Armani to Zegna. La Fragancia also specializes in niche perfumes from France, the Middle East, and Italy, as well as exclusive imports and gift sets at discount prices.

    Loewe
    Fans of the luxury Spanish brand known for its iconic puzzle bags can now get their hands on the 10th anniversary Loewe Confetti bag. Available at the Loewe boutique in River Oaks District, the limited-edition design is made from leather and hand-embroidered with thousands of confetti pieces in colors perfect for summer.

    Maison Francis Kurkdjian
    Maison Francis Kurkdjian has officially opened its only Texas boutique at River Oaks District. Houstonians can now discover the world of Kurkdjian's artistry, featuring cult-favorite Baccarat Rouge 540 and exclusive boutique offerings. In celebration of the opening, Houstonians can receive a complimentary gift with purchase and complimentary engraving.

    Perigold
    The leading online luxury retailer recently debuted its first brick-and-mortar store in Highland Village. The massive 20,000-square-foot flagship store features a curated selection of furniture, decor, and lighting, showcasing over 150 luxury home brands. [Editor's note: Read CultureMap's full visit to the store here.]

    Rag & Bone
    The iconic denim retailer recently opened a boutique in Houston Premium Outlets. Customers can find favorites, including authentic heritage clothing with modern details for both men and women.

    Tiffany x Pharrell Williams
    Available at Tiffany in The Galleria, the Tiffany Titan by Pharrell Williams collection incorporates sharp spear-like spikes in everything from necklaces and earrings to bracelets and rings. The collection is available in 18K gold or titanium, featuring all-metal and diamond styles.

    Veronica Beard x Head Sportswear
    The exclusive Veronica Beard x Head Sportswear capsule collection is available at Veronica Beard in River Oaks District. This eight-piece collection, designed for athletes and fashion enthusiasts, features versatile women's tennis and activewear, crafted in Head's signature high-performance fabric. The new line includes a zip-front dress, jacket, skort, and top set, as well as a bra and leggings in limited-edition colorways of white, sage, and terracotta, complementing Veronica Beard's Pre-Fall 2025 collection.

    Dolly Parton
      

    Photo courtesy of Kendra Scott

    Kendra Scott’s latest collaboration with Dolly Parton features vintage-inspired pieces with hearts and butterflies, available for a limited time.

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