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    Best Western

    Give those Wranglers the boot this Rodeo with a new brand of western wear

    Heather Staible
    Mar 1, 2011 | 12:21 am
    • My Flaming Heart is set to make an entrance this Rodeo season.
    • Flirty rodeo styles with embroidered details are popular rodeo looks from MarloMiller.
      Heather Staible
    • Embroidered boots, $275-$410, Chick & Chica.
      Heather Staible
    • Old Gringo Swarovski crystal and leather boots, $1,399, Marlo Miller Boutique
      Heather Staible
    • Men's cowboys boots, $75-$245, My Flaming Heart
      Heather Staible
    • Gently worn women's leather boots, $75-$245, My Flaming Heart
      Heather Staible
    • Men will find tongue-in-cheek odes to Western wear at My Flaming Heart.
      Heather Staible
    • Frida shirtwaist with open back and contrasting collar, $185, My Flaming Heart
      Heather Staible
    • Old belts become upcycled cuffs. Leather cuffs, $42-$48, My Flaming Heart
      Heather Staible
    • Put the "girl" in cowgirl with a floral dress, cashmere sweater andstatement-making belt buckle at Marlo Miller.
      Heather Staible
    • Sliced geode belt buckle, $149, Marlo Miller Boutique
      Heather Staible

    So you’re hoping to be rodeo ready, but want to step out a bit. Sure, there’s no shortage of Ropers and Wranglers rambling across the rodeo grounds, but look closely among the crowds of the weekend cowboys and cowgirls.

    There’s a bit of Mex-West going on, flirty florals that segue straight into spring and of course boots. Always boots. It is Texas after all.

    Whether hopping off the light rail in Midtown, or stopping at metered street parking on Windburn, My Flaming Heart on Main Street is an unexpected place to find rodeo garb and yet, you’ll smack yourself wondering why you haven’t gone before. It’s not traditional in that Rocky Mountain kind of Western wear way, but the vintage, hand-selected boots rival those seen on traditional boot shelves.

    Store owner Judy Masliyah culls eBay and other places for high quality men’s and women’s boots all year long. The selection of men’s and women’s boots are generous, but not overwhelming, and the prices affordable, ranging from $75 to $245.

    Masliyah’s western wear extends beyond boots, though. An expert seamstress, Masliyah makes rockabilly dresses in bold and whimsical fabrics that have a definite western edge. Men’s western shirts are made from the same kind of bright fabrics and pearl snaps and it’s worth swinging by the rack of suede skirts and vests that are very affordable. A camel-colored suede skirt in excellent condition was just $65 on a recent visit.

    My Flaming Heart’s new neighbor, Chick & Chica, is just a quick walk down the street and is another spot for Mexico-meets-Western wear. Beautifully embroidered women’s boots, gauzy sundresses, jewelry and handmade belts are among the finds at the shop that are also ideal for rodeo days.

    Marlo Miller Boutique on Fountainview carries everything from cowgirl to cocktail throughout the year. Miller stocks Double D Ranch and Old Gringo boots, but there are also cute floral skirts and embroidered T-shirts that cowgirl up once a belt, jewelry and boots are added. Women will always love their denim, but Miller says rodeo shoppers are reaching for other style staples this year.

    “Dresses and tunics are big, especially with leggings and boots. The look for boots is distressed,” Miller said.

    Embroidery is also big on everything from wrap and collared polo style dresses to jackets. Often it takes just one piece to really boost a look, and rodeo style is no different. Oversized geode belt buckles adorned with a weathered dragonfly and horsehead take a simple skirt from a picnic to livestock show in a snap.

    Old Gringo and Lane boots range from $270 to $360, but Miller is especially excited about Old Gringo’s Swarovski crystal and leather boots ($1,399) for their sparkle and shine.

    Sparkle at the rodeo? Of course. It is Texas after all.

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    HOTTEST HEADLINES OF 2025

    Celeb's Texas-sized ring dazzles in our top 10 fashion stories of 2025

    Gabi De la Rosa
    Dec 24, 2025 | 2:00 pm
    Zac Brown and Kendra Scott engagement
    Photo courtesy of Kendra Scott
    Kendra Scott's million dollar engagement ring crafted by a Houston jeweler tops Houston's most-read fashion articles of 2025.

    Editor’s note: Houston’s shopping and style scene delivered plenty to talk about this year, with headline-making jewels, must-have accessories, major retail moves, and Texas-sized collaborations. Readers couldn’t get enough of a million-dollar pink diamond crafted by a Houston jeweler for Zac Brown and Kendra Scott, the Labubu frenzy, and the arrival of luxury brands in River Oaks District. New flagships from beloved Texas brands, summer shopping guides, and the return of the Nutcracker Market, along with news of a Macy’s local closure also topped the year's must-read articles. Here's a look back at the stories that captured the Bayou City's love of luxury, hometown pride, and constantly changing retail landscape.

    1. Houston jeweler supplies star Zac Brown with a Texas-sized diamond ring. Country superstar Zac Brown popped the question to billionaire jewelry mogul Kendra Scott with a one-of-a-kind creation from Houston jeweler Valobra Master Jewelers. The jaw-dropping 3.06 carat fancy pink diamond (GIA certified, VVS2 clarity) was set in platinum gold and surrounded by 28 baguette-cut white diamonds totaling 3.17 carats. The jeweler wouldn't comment on the price, but it would surely retail for over $1 million.

    2. Loveable Labubu: Where to find the must-have fashion accessory in Houston. Love them or hate them, these tiny monsters broke the internet with the April release of Big Into Energy Labubu. Lucky Houstonians who were able to buy one online flocked to area stores in Sugar Land and The Woodlands for their pick-up-only purchases.

    3. 2 luxury jewelers unveil flagship boutiques in River Oaks District. With VIP salons, ornate decor, and luxury jewelry, two French jewelry houses made an entrance in River Oaks District this summer. Joining the neighborhood's luxury lineup, shoppers can now buy their baubles from Cartier and Van Cleef.

    4. Colorful Texas handbag maker opens new flagship store in Katy. Popular handbag brand Consuela opened its first Houston-area store at La Centerra in Cinco Ranch, Katy. Shoppers can now get their hands on the bold, colorful printed bags and accessories without a long drive or an online checkout.

    5. Macy's to shutter dozens of stores nationwide, including 1 in Houston. As part of a strategy to make Macy's profitable again, the store shuttered six Texas stores, including a longtime location at Almeda Mall. Five DFW stores also went dark, and by early 2026, the retailer will have closed 150 "unproductive" locations nationwide.

    6. Where to shop right now: 12 Houston shops with fresh summer finds. Amid back-to-school shopping and the August 8 sales tax holiday, Houstonians were especially interested in where to find the best deals at local retailers, including Chloe Dao, Mejuri, Reformation, Abejas Boutique, and more.

    7. Houston bootmaker offers $5,000 cowboy boot and gator hunt adventure. For $5,000, Houstonians can now source an alligator hide near Anahuac that will be transformed into a pair of bespoke cowboy boots by Republic Boot Company.

    8. What to know about the return of Houston's Nutcracker Market for 2025. The Houston Ballet Nutcracker Market is one of the most highly anticipated shopping events of the year. This year's market welcomed 40 new vendors and over 100,000 shoppers, with ticket sales exceeding $24 million. Over $6 million went directly to support Houston Ballet, its academy, and scholarship programs.

    9. Texas brand Lucchese launches UT Longhorns collection with boots and more. Storied Texas bootmaker Lucchese released a collaboration with the University of Texas featuring two men's styles and three women's styles. The lineup pairs white and cream colored leather with burnt orange accents as a nod to Longhorn pride.

    10. Whataburger partners with Texas activewear brand for new capsule collection. Whataburger tapped Austin-based activewear brand Burlebo for a capsule collection just in time for Father's Day. The line included caps, infant onesies, and shirts available in three different patterns.

    kendra scott engagementriver oaks districtlabubuwhataburger clothesnutcracker market 2025zac brown engagement ringmost popular stories
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