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    Entrepreneur Vision

    Blowouts on call: New app from a former Uber driver shakes up Houston's pampering scene

    Nikki Ndukwe
    Nikki Ndukwe
    Feb 14, 2015 | 1:06 pm

    A new Dallas-based app, Blownaway, is sweeping into Houston, with visions of making hair and makeup dreams come to life.

    Blownaway is an on-demand beauty service that sends stylists to give you the star treatment of an at-home blowout. It's built around the luxury of being pampered in the comfort of one's home, office, or any other chosen place.

    “Imagine you’re on your way home from work and in a hurry to get ready for an event that you have later that night. You may not have time to get to the salon or you may get stuck in late night traffic. With Blownaway, it’s awesome to have someone to come to you so you can focus on everything else,” says Ellen Flowers, a Dallas blogger who serves as Blownaway's social media & marketing manager.

    “Blowouts really changed my life and made my days easier, which is why I fell in love with styling. I hope to help other women achieve that too."

    Blownaway arrives in Houston shortly after a similar Las Vegas-based service beGlammed hit town, signifying something of a wave of new convenient app based services in town.

    Blownaway, which launched successfully in Dallas last July, channels Uber as it business model inspiration. Company CEO Smoot Carter is a former driver for the ride-sharing company. Both his Uber experience and his venture capitalist background were a platform for the creativity behind the new beauty app.

    The app boasts a quick and user-friendly experience, with only four clicks that walk you through the process of booking an appointment. You can choose between six hairstyles and five makeup looks or create a custom style of your own.

    While the app is all about convenience, the Blownaway team says the goal is to create a positive experience for the woman, and ultimately make her look and feel more beautiful.

    “Blowouts really changed my life and made my days easier, which is why I fell in love with styling. I hope to help other women achieve that too,” lead stylist Samantha Stewart says.

    Blownaway’s Houston expansion includes a unique membership program that features two blowouts per month for $99. The beauty app also hopes to expand to new cities like Atlanta, and even grow to provide a nail service in the future.

    "We want to give them a great service by offering a really thoughtful blowout experience," Carter tells Culturemap.

    Blowouts start at $65 and go up to $125 for an up do; makeup treatments start at $70.

    Blownaway app provides on-demand makeup and hair services for Houstonians.

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    RADIANT RESET

    Houston makeup expert shares 3 easy tips for a softer spring glow

    Gabi De la Rosa
    Apr 24, 2026 | 9:15 am
    Spring 2026 makeup
    Photo by Lightfield Studios
    Soft, radiant skin and natural definition take center stage in spring makeup, with a fresh, polished look that feels effortless but still refined.

    It is time to clean out the makeup bag and swap out warm colors for brighter hues. From runways to editorial looks, this season's makeup is trending toward a looser, more "undone" approach, but in Houston, that doesn't mean unchecked. According to makeup artist Edward Sanchez, this season is all about dialing things back while still looking put together.

    Here are his three smartest ways to update spring makeup looks right now.

    Skin first, everything else second

    For those whose makeup bags still revolve around contour palettes and highlighters, it might be time for a reset. Sanchez says that clients are moving away from sharp angles and leaving sculpting in favor of more natural looks.

    “Spring 2026 is definitely ushering in a softer, more effortless look — but in Houston, ‘effortless’ still means polished,” Sanchez tells CultureMap. “We’re seeing a shift away from the dramatic contour. Instead, the focus is on healthy, radiant skin.”

    Good-looking skin means getting away with doing less everywhere else. Look for foundations with hyaluronic acid, creamy blushes, and anything that hydrates while adding color.

    “It's less about perfection and more about looking fresh, confident, and naturally elevated at any age,” he says.

    Personalize brows

    After years of extremes, from ultra-thin to laminated to the sky, eyebrows are finally getting back into something more natural.

    “Brows really have gone through it,” Sanchez says. “This spring, we’re finally seeing a shift back to softness and individuality.”

    Sanchez's approach to brows is tailored to each client rather than trends. "There is no one-size-fits-all brow anymore, and that's a good thing."

    For anyone still trying to recover from past over-plucking decisions, patience is part of the process, but strategy matters, too. Regrowth often comes in patchy, uneven or unruly, which can make the in-between phase frustrating.

    "The goal isn't perfection, it's enhancing what you naturally have and letting your brows grow into their best version," he says. Subtle shaping, light tinting, and treatments that support the hair instead of forcing it into submission are the way to get great brows for the long term.

    Rethink eyeliner

    Bold eyes are beginning to come back in style, but that doesn't mean a full beat before morning coffee. "For everyday wear, I always come back to eyeliner. It is the foundation of a polished eye," says Sanchez.

    According to the makeup artist, the trick is restraint. Instead of dramatic wings or heavy pigment, he suggests pressing softer tones close to the lash line and diffusing them slightly for a lived-in look.

    "One of my favorite pro tips is to use mascara as eyeliner. Press the mascara right into the lashline for a rich, natural definition." It is subtle, it lasts, and it looks as good in photos as it does in the daylight.

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