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    Shop Town

    H&M suddenly loves Houston: Fashion giant can't stop building new stores in shopping-crazed land

    Elizabeth Rhodes
    Feb 6, 2014 | 4:32 pm
    H&M store sign in store window
    Fashion retailer H&M is to open a 23,000 square foot store at Katy Mills Mall this fall.
    Photo by ntr23/Flickr

    Global fashion retailer H&M, known for providing stylish clothes at affordable prices, is adding another Houston area store, slated to open at Katy Mills Mall in the fall.

    The H&M at Katy Mills is set to fill a whopping 23,000 square foot space. It makes it three H&Ms for long-deprived Houston, joining the Willowbrook Mall and Baybrook Mall stores which opened in 2012.

    Although it took a while for the Bayou City to get a single store (even though Dallas had two for years), Houston's shopping culture seems to have put the company in an expansive mood.

    The giant new Katy H&M will also sell the brand's maternity line and lingerie, as well as plus-size and children's clothing. The Swedish brand — Hennes & Mauritz — is the second largest clothing retailer in all of Europe.

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    news/fashion
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    RADIANT RESET

    Houston makeup expert shares 3 easy tips for a softer spring glow

    Gabi De la Rosa
    Apr 24, 2026 | 9:15 am
    Spring 2026 makeup
    Photo by Lightfield Studios
    Soft, radiant skin and natural definition take center stage in spring makeup, with a fresh, polished look that feels effortless but still refined.

    It is time to clean out the makeup bag and swap out warm colors for brighter hues. From runways to editorial looks, this season's makeup is trending toward a looser, more "undone" approach, but in Houston, that doesn't mean unchecked. According to makeup artist Edward Sanchez, this season is all about dialing things back while still looking put together.

    Here are his three smartest ways to update spring makeup looks right now.

    Skin first, everything else second

    For those whose makeup bags still revolve around contour palettes and highlighters, it might be time for a reset. Sanchez says that clients are moving away from sharp angles and leaving sculpting in favor of more natural looks.

    “Spring 2026 is definitely ushering in a softer, more effortless look — but in Houston, ‘effortless’ still means polished,” Sanchez tells CultureMap. “We’re seeing a shift away from the dramatic contour. Instead, the focus is on healthy, radiant skin.”

    Good-looking skin means getting away with doing less everywhere else. Look for foundations with hyaluronic acid, creamy blushes, and anything that hydrates while adding color.

    “It's less about perfection and more about looking fresh, confident, and naturally elevated at any age,” he says.

    Personalize brows

    After years of extremes, from ultra-thin to laminated to the sky, eyebrows are finally getting back into something more natural.

    “Brows really have gone through it,” Sanchez says. “This spring, we’re finally seeing a shift back to softness and individuality.”

    Sanchez's approach to brows is tailored to each client rather than trends. "There is no one-size-fits-all brow anymore, and that's a good thing."

    For anyone still trying to recover from past over-plucking decisions, patience is part of the process, but strategy matters, too. Regrowth often comes in patchy, uneven or unruly, which can make the in-between phase frustrating.

    "The goal isn't perfection, it's enhancing what you naturally have and letting your brows grow into their best version," he says. Subtle shaping, light tinting, and treatments that support the hair instead of forcing it into submission are the way to get great brows for the long term.

    Rethink eyeliner

    Bold eyes are beginning to come back in style, but that doesn't mean a full beat before morning coffee. "For everyday wear, I always come back to eyeliner. It is the foundation of a polished eye," says Sanchez.

    According to the makeup artist, the trick is restraint. Instead of dramatic wings or heavy pigment, he suggests pressing softer tones close to the lash line and diffusing them slightly for a lived-in look.

    "One of my favorite pro tips is to use mascara as eyeliner. Press the mascara right into the lashline for a rich, natural definition." It is subtle, it lasts, and it looks as good in photos as it does in the daylight.

    spring makeup trendsmakeup tipshouston makeup artistmakeup
    news/fashion
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