Glee Chevy ad caps off a Super night for carmakers
The Green Bay Packers weren't the only ones who had a good night.
Carmakers scored high in the Super Bowl ad wars throughout the evening, with some of the night's most memorable pitches.
As reported previously on CultureMap Volkswagen's Darth Vader ad, in which a little boy uses his special powers to emulate the classic Star Wars character, was endearing and funny.
Volkswagen also scored with a short ad featuring black beetles — real insects (or CGI invention) — racing through the forest.
Chrysler's two minute ad, an homage to the power of Detroit automakers featuring Eminem, ran more than two minutes but was so expertly filmed and edited that it raced by. And the kicker line, "Imported from Detroit," packed just the right punch.
An Audi ad, In which inmates in a luxury prison escape despite guards playing Kenny G music to try to lure them back, had me laughing. It also took a not-so-subtle swipe at rival Mercedes-Benz. (The only inmate smart enough to choose an Audi as a getaway car escapes. "It's a trap," an escapee is warned as he gets into a Mercedes. " No, my grandfather owned one," he replies, as the car takes him back into the prison.)
Alas, Audi took down the video from YouTube, which kind of defeats the purpose of being watched, don't you think? We will post it when they release it.
Chevy ran a heartwarming ad for its new Cruze, in which a driver uses the car's Onstar features to check his Facebook update status after a first date and is pleased to learn she had a good time.
The carmaker also carried its advertising into the hit series, Glee, which followed the Super Bowl on Fox.
It featured a Busby Berkeley production number as Glee star Michelle sang,"See the USA in your Chevrolet." It was an homage to 1950s Chevy ads when Dinah Shore made the jingle famous. The ad was so over-the-top cheeky that it worked, capping a great night for automakers.