Smart with our phones & tablets: Houston ranked top mobile shopping-savvy cityin U.S.
Many shoppers cringe at the idea of queuing up on Black Friday, preferring another day indoors with the in-laws over the prospect of getting trampled in pursuit of a marked-down big screen.
Perhaps this fear highly affects Bayou City shoppers, who are accustomed to a wide berth: Houston has been named the top mobile shopping-savvy city in the United States in a report released by the Interactive Advertising Bureau's Mobile Marketing Center of Excellence.
According to the study, Houston has a mobile shopper savviness index of 120, with 77 percent of consumers in possession of a mobile device and 22 percent of shoppers influenced by mobile coupons (up from last year's inaugural report, in which the city also took No. 1). Mobile shopping means completing purchases on an phone or tablet device, or using one to research or shop for purchases later made in person or online.
Houston has been named the top mobile shopping-savvy city in the United States.
For the ranking, the IAB Mobile Marketing Center of Excellence looked at ownership of a mobile device (primarily smartphones or tablets), propensity to be influenced by mobile coupons, ownership of a mobile retail app on a handset or tablet and ownership of a mobile social media app, then indexed each relative to the national average.
Seattle/Tacoma took No. 2 on the list, followed by San Francisco, Los Angeles and New York.
Dallas/Fort Worth landed No. 8, down from No. 5 in the 2011 ranking, with 73 percent of consumers in possession of a mobile device and 18 percent of shoppers influenced by mobile coupons.
The report counts higher smartphone ownership as a factor in mobile shopping — 68 percent of Americans possess a device in 2012, and four of five of those owners shop on their device.