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Football Fashion

Texans star launches flashy apparel line, from T-shirts to clothes you can wear to church

Marcy de Luna
Marcy de Luna
Oct 13, 2015 | 3:42 pm

Houston Texans wide receiver DeAndre Hopkins stepped off the football field and into the fashion arena with Monday’s launch of his NUK Designs & Apparel.

Fans flocked to NRG Stadium for the unveiling of the new clothing line, designed by the 23-year-old pro athlete with a penchant for manbags and little Yorkies.

Hopkins began work on the project in April, teaming up with New Era and Majestic Threads on the lineup of shirts and caps for men and women, available at the Go Texan Store at NRG Stadium only. He named the brand NUK because it's his nickname, derived from his preferred brand of pacifiers as a baby.

The collection includes T-shirts geared towards the team’s Hispanic fan base and emblazoned with the term, Somos Texans (Spanish for "We Are Texans"), and tees adorned with the term “H-Tine” (slang for H-Town).

One of the dressier items is a long-sleeved denim button-down shirt with the Houston Texans logo on the front pocket that retails for $54. “I wanted something you can wear every day, not just to a Houston Texans game. You can wear this to church," Hopkins told the crowd.

A limited edition dark blue baseball cap with a textured gold Texans logo, retailing for just under $45, was the big hit of the night. “It stands out. You can see it from miles away,” Hopkins said.

But it's a turquoise-hued T-shirt ($45) that's Hopkins' personal favorite. “People don’t always want to wear red, blue and white (the Texans' team colors)," he explained. "I like it because it’s different.”

This is the second player-inspired apparel line from the Houston Texans. The first was by cornerback Kareem Jackson last year.

Taking it all in, Hopkins told CultureMap, “I’m a kid from South Carolina – seeing all my stuff up here is a good feeling. The Texans gave me the opportunity... I think it turned it out well.”

As for his future in the fashion world, Hopkins noted, “Who knows? Maybe one day when I’m done playing football."

One of the dressier items is a long-sleeved denim button-down shirt with a Texans logo on the front pocket.

Houston, DeAndre Hopkins, October 2015, long sleeve shirt
Photo by Marcy de Luna
One of the dressier items is a long-sleeved denim button-down shirt with a Texans logo on the front pocket.
houston-texans celebrities shopping
news/fashion

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HOTTEST HEADLINES OF 2025

Celeb's Texas-sized ring dazzles in our top 10 fashion stories of 2025

Gabi De la Rosa
Dec 24, 2025 | 2:00 pm
Zac Brown and Kendra Scott engagement
Photo courtesy of Kendra Scott
Kendra Scott's million dollar engagement ring crafted by a Houston jeweler tops Houston's most-read fashion articles of 2025.

Editor’s note: Houston’s shopping and style scene delivered plenty to talk about this year, with headline-making jewels, must-have accessories, major retail moves, and Texas-sized collaborations. Readers couldn’t get enough of a million-dollar pink diamond crafted by a Houston jeweler for Zac Brown and Kendra Scott, the Labubu frenzy, and the arrival of luxury brands in River Oaks District. New flagships from beloved Texas brands, summer shopping guides, and the return of the Nutcracker Market, along with news of a Macy’s local closure also topped the year's must-read articles. Here's a look back at the stories that captured the Bayou City's love of luxury, hometown pride, and constantly changing retail landscape.

1. Houston jeweler supplies star Zac Brown with a Texas-sized diamond ring. Country superstar Zac Brown popped the question to billionaire jewelry mogul Kendra Scott with a one-of-a-kind creation from Houston jeweler Valobra Master Jewelers. The jaw-dropping 3.06 carat fancy pink diamond (GIA certified, VVS2 clarity) was set in platinum gold and surrounded by 28 baguette-cut white diamonds totaling 3.17 carats. The jeweler wouldn't comment on the price, but it would surely retail for over $1 million.

2. Loveable Labubu: Where to find the must-have fashion accessory in Houston. Love them or hate them, these tiny monsters broke the internet with the April release of Big Into Energy Labubu. Lucky Houstonians who were able to buy one online flocked to area stores in Sugar Land and The Woodlands for their pick-up-only purchases.

3. 2 luxury jewelers unveil flagship boutiques in River Oaks District. With VIP salons, ornate decor, and luxury jewelry, two French jewelry houses made an entrance in River Oaks District this summer. Joining the neighborhood's luxury lineup, shoppers can now buy their baubles from Cartier and Van Cleef.

4. Colorful Texas handbag maker opens new flagship store in Katy. Popular handbag brand Consuela opened its first Houston-area store at La Centerra in Cinco Ranch, Katy. Shoppers can now get their hands on the bold, colorful printed bags and accessories without a long drive or an online checkout.

5. Macy's to shutter dozens of stores nationwide, including 1 in Houston. As part of a strategy to make Macy's profitable again, the store shuttered six Texas stores, including a longtime location at Almeda Mall. Five DFW stores also went dark, and by early 2026, the retailer will have closed 150 "unproductive" locations nationwide.

6. Where to shop right now: 12 Houston shops with fresh summer finds. Amid back-to-school shopping and the August 8 sales tax holiday, Houstonians were especially interested in where to find the best deals at local retailers, including Chloe Dao, Mejuri, Reformation, Abejas Boutique, and more.

7. Houston bootmaker offers $5,000 cowboy boot and gator hunt adventure. For $5,000, Houstonians can now source an alligator hide near Anahuac that will be transformed into a pair of bespoke cowboy boots by Republic Boot Company.

8. What to know about the return of Houston's Nutcracker Market for 2025. The Houston Ballet Nutcracker Market is one of the most highly anticipated shopping events of the year. This year's market welcomed 40 new vendors and over 100,000 shoppers, with ticket sales exceeding $24 million. Over $6 million went directly to support Houston Ballet, its academy, and scholarship programs.

9. Texas brand Lucchese launches UT Longhorns collection with boots and more. Storied Texas bootmaker Lucchese released a collaboration with the University of Texas featuring two men's styles and three women's styles. The lineup pairs white and cream colored leather with burnt orange accents as a nod to Longhorn pride.

10. Whataburger partners with Texas activewear brand for new capsule collection. Whataburger tapped Austin-based activewear brand Burlebo for a capsule collection just in time for Father's Day. The line included caps, infant onesies, and shirts available in three different patterns.

kendra scott engagement river oaks district labubu whataburger clothes nutcracker market 2025 zac brown engagement ring most popular stories
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