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    Southern Smoke 2018

    Southern Smoke Festival serves up culinary star power, fab fare, and goodwill

    Eric Sandler
    Oct 1, 2018 | 10:51 am

    If brevity is the soul of wit, than Chris Shepherd is Houston’s Jon Stewart.

    As he took the stage to present the donation checks at the fourth annual Southern Smoke Festival, the James Beard Award winner saluted the crowd for another impressive donation total.

    “You guys fucking rocked it! $425,000,” Shepherd exclaimed.

    Three worthy causes will benefit from the money. The National MS Society will receive $200,000, and Hurricane Florence relief efforts will receive $10,000. The remaining almost $215,000 will go to the Southern Smoke Emergency Relief Fund, a charity formed after Hurricane Harvey that provides financial assistance to people in the restaurant industry. The September 30 total means the event has raised close to $1.5 million dollars in four years.

    Intermittent rain showers couldn’t dampen the crowd’s enthusiasm — or the line for Franklin Barbecue. As always, many of the 1,500-plus attendees waited an hour or more for bites of brisket, sausage, and pimento cheese from the world-renowned Austin barbecue joint.

    But why stand in line for brisket when so many other chefs from across the country delivered such tempting bites? Highlights included Brooklyn pitmaster Billy Durney’s smoked ribeye tacos, Sam Jones’ Carolina-style whole hog sandwiches with crispy pork skin, Chicago chef Jason Vincent’s swordfish with smoked chickpeas, and Seattle chef Edouardo Jordan’s jerk chicken with peas and rice.

    James Beard Award-winning pizzaiolo Chris Bianco served up a Texas version of his signature Wise Guy pizza that used Texas-milled flour from Barton Springs Mill and bacon sausage made by Shepherd. Daniela Soto-Innes, the Beard Award-winning chef de cuisine of acclaimed New York Mexican restaurants Cosme and Atla who previously worked for Shepherd at Underbelly, impressed with her grilled octopus skewer with pineapple salsa.

    Houston chefs delivered plenty of culinary delights, too. Hugo Ortega (Hugo’s, etc.) served huitlacoche tamales, and Kata Robata chef Manabu Horiuchi put his signature spin on Japanese-style skipjack tacos. Justin Yu (Theodore Rex) collaborated with Feges BBQ owners Patrick Feges and Erin Smith on smoked beef cheeks with noodle salad. Agricole Hospitality (Coltivare, Revival Market, etc.) took the unofficial award for the day’s most Instagrammable dish with a Steampunk-looking trompo spit that rotated eight spits of pork and chicken for tacos.

    Attendees could pair that food with any number of beverage options, including cocktails from sponsor Knob Creek, beer from Sierra Nevada, and a wide range of wines. Silent auction items that fetched top dollar included a private dinner for six prepared by Shepherd and New Orleans chef Ryan Prewitt ($33,500), a photo shoot dinner for Shepherd’s upcoming cookbook ($10,500), a trip for four to Burgundy, France with sommelier Antonio Gianola ($10,000), a private dinner for 12 prepared by celebrity chef Andrew Zimmern ($6,000), and the velvet painting of Tom Selleck that hung in One Fifth Romance Languages ($2,125).

    Attending today or not, you can still bid on this treasure. https://t.co/FNf3J4m1rG. You’re welcome. pic.twitter.com/bV4c1RMvj3

    — Southern Smoke (@SouthernSmokeTX) September 30, 2018

    Musical performances by the Bayou City Brass Band, Mariachis Los Gallitos, and Neon Rainbow kept the crowd entertained. VIP attendees could grab a seat in the Lexus lounge or head inside to Hay Merchant.

    The crowd event got a sneak peek at the new interior for Georgia James, the steakhouse Shepherd will open next month. New brick, wood, and lights constitute a total change from the space's previous iteration as Underbelly, but it's a relocated bar that looks to be the biggest change.

    Taken together, this year’s combination of culinary star power, drinks, and entertainment establishes this year’s Southern Smoke as the best one yet. Shepherd and his crew will have to work hard to top it in year five. We can’t wait to see what they come up with.

    Sam Jones with his Carolina-style whole hog.

    Southern Smoke 2018 Sam Jones
    Photo by Emily Jaschke
    Sam Jones with his Carolina-style whole hog.
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    shining star

    New chicken restaurant flies into Houston with 'gluten-friendly' tendies

    Eric Sandler
    Mar 10, 2026 | 10:00 am
    Starbird chicken restaurant
    Courtesy of Starbird
    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

    A local restaurant group is bringing a California-based chicken concept to Texas. Mac Haik Restaurant Group announced it has reached an agreement with Starbird to open locations in Houston, Austin, and San Antonio.

    Founded in the San Francisco area in 2016, Starbird is a fast casual restaurant with 19 locations in California and Colorado. It serves fried chicken sandwiches, chicken tenders, chicken nuggets, chicken wings, and salads that are made with chicken that’s “all-natural, never-frozen, antibiotic-free” and covered in a “gluten-friendly breading” that’s cooked fresh to order, according to a press release.

    Pair them with sides such as cole slaw, french fries, crispy Thai Brussels sprouts, or elote. Diners can dip their tenders in 11 sauces, including Greek yogurt ranch, Thai herb aioli, honey mustard, honey chipotle bbq, and more.

    Part of Mac Haik Enterprises Ltd, Mac Haik Restaurant Group operates a number of franchised restaurants, including breakfast concept First Watch Daytime Café, the Original ChopShop, and Due’ Cucina. It will open Kirkwood, an upscale supper club, later this spring in a West Houston office building that’s also owned by MHE.

    “We evaluate opportunities through the lens of long-term brand relevance, not just unit growth,” MHRG COO Dan Anfinson said in a statement. “Starbird delivers a level of culinary quality and operational sophistication that we believe is still underserved in the premium fast-casual chicken category, particularly in Texas. The brand has a clear point of view and the systems to scale responsibly. That combination is rare, and we’re excited to introduce it thoughtfully across our markets.”

    The company intends to open as many as 36 locations beginning in 2027, but MHRG is still in the process of securing specific locations. It will announce which city will be first to receive a Starbird at a later time.

    “This agreement reflects the strength of our business model and the clarity of our long-term vision,” added Starbird CEO Greg Levin. “As we mark our 10th anniversary, this is shaping up to be our biggest year yet in terms of expansion. Texas is a critical market for us moving forward, and partnering with an experienced organization like Mac Haik Restaurant Group allows us to grow thoughtfully while staying true to what makes Starbird special.”

    Starbird chicken restaurant

    Courtesy of Starbird

    Starbird sells chicken tenders, chicken nuggets, chicken sandwiches, and more.

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