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    riddle me this

    Culinary fundraiser offers Houston the chance to ask chefs anything

    Eric Sandler
    Jul 22, 2020 | 10:30 am

    A nationwide fundraiser that connects diners with their favorite chefs has come to Houston. Started in New York by food industry veterans Gaeleen Quinn and Anna Polonsky, #AskChefsAnything gives people the opportunity to bid on 30-minute Zoom calls with a mix of local and national culinary personalities, including chefs and media members.

    The auctions run July 23 - 26. Proceeds will benefit a special fund of the Southern Smoke Foundation that’s designated for immigrant hospitality workers in Houston. Bidding starts at $100 per person.

    Participating chefs include three of Houston’s James Beard Award winners — Shepherd, Justin Yu, and Hugo Ortega — as well as Beard nominees like Kaiser Lashkari (Himalaya), Anita Jaisinghani (Pondicheri), Jonny Rhodes (Indigo), Dawn Burrell (Kulture), and Christine Ha (The Blind Goat). Other familiar names include Ryan Lachaine (Riel), Kevin Naderi (Roost), and Kiran Verma (Kiran’s), plus the chefs behind two of this year’s most eagerly anticipated new restaurants: Aaron Bludorn (Bludorn) and Travis McShane (Ostia).

    Celebrities start with Houston hip hop legend Bun B, chef and TV personality Andrew Zimmern, and Top Chef Masters winner Chris Cosentino (the chef-owner of downtown’s Rosalie Italian Soul). Local media personalities include ABC13’s Katherine Whaley, Houston Chronicle food editor Greg Morago, and CultureMap food editor Eric Sandler (aka, me).

    “I think it’s just a cool opportunity for people to get engaged and have a conversation with folks they wouldn’t have the opportunity to or don’t have the opportunity to,” Southern Smoke founder and event participant Chris Shepherd tells CultureMap.

    A person might want to ask Rebecca Masson for the secrets of baking cookies, or a group of aspiring musicians might want Bun B to hear their demo. Ask Whaley about her favorite traffic shortcuts or Tyson Cole when the Houston branch of Uchiko is likely to open.

    Shepherd says he regularly encounters people who want to pick his brain on a variety of topics ranging from cooking techniques to his favorite restaurants. Asked who he thinks might bid on the opportunity to have a 30-minute conversation with him, the chef doesn’t hesitate.

    “If my mom finds out, watch out, she says I don’t call enough,” the chef says with a laugh. “My dad might pay that, ‘just talk to your mom, please.’”

    The event aims to raise at least $7,000 — by comparison, Dallas raised just under $8,700 — and Shepherd says Southern Smoke will certainly utilize every dollar it receives. Even though restaurants across the country have started to reopen, hospitality workers still need emergency assistance with expenses such as housing and medications.

    “Anytime we can put money into it, we’re going to do it,” he says. “We started looking at things, $47 million is what we would need to fund all the people that need it.”

    Jonny Rhodes.

    StarChefs Jonny Rhodes Indigo ash-aged potatoes
    Courtesy of StarChefs
    Jonny Rhodes.
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    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

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