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    Building Value

    Green real estate: Follow T-Bone and forget cost per square foot

    Joey Romano
    Apr 28, 2010 | 9:38 am
    Mirabeau B at Hyde Park is a ground-breaking sustainable condo project.

    As April rolls to an end, I find myself in awe, wonder, and confusion over the growing debates, product expos, and presentations that seek to define green living in the 21st century. While PowerPoints and “isms” flood our collective consciousness, there is a need for a simpler, practical exploration of the big picture.

    By coincidence, April has brought about the groundbreaking of the Mirabeau B at Hyde Park, a sustainable condominium project that I have been developing over the past two years at the corner of Waugh Drive and Hyde Park Blvd. in Montrose. While the initial goals for the project remain, the process and time have helped me to synthesize a perspective of what sustainability is really about: Building value — value as it relates to community, design, beauty, materials, methods, and quality of life.

    Unfortunately, we live in an age that measures in units of cost rather than value — a place where the low-cost provider is usually king. From the kinds of food we eat to the way we power our homes, we are faced with cost-to-value decisions every day, each one of us with our own distinct process and set of questions.

    In real estate, the question has always been, “What’s the cost per square foot?”

    The bigger a project’s scale and the cheaper the materials, the better the cost per square foot looks to developers, builders, and buyers alike. But there are other considerations.The resulting project might interfere with a community, be in need of constant repair, and ultimately have a short lifespan. Until we are ready to make a philosophical shift in how we evaluate our choices, we will continue to see short-sided development.

    Considering the upfront and lifecycle costs, the question should become, “What’s the value per square foot?”

    At the Mirabeau B, our team has tried to make decisions based on long-term value. While the project will carry a LEED certification and incorporate solar-powered common areas, a planted green roof, and a rainwater retention system, the emphasis on sustainability has always had more to do with community, design, and quality. These are factors that have a positive effect on the project’s value but often carry an increased per unit cost due to the building’s intimate scale, choice of materials, and high quality of work.

    It is our mission to create a project that adds value to the neighborhood and is worth maintaining and preserving — something the community embraces rather than fights.

    The rebels will lead us

    Up until the second half of the 20th century, this sense of sustainability had a lot to do with practicality and necessity. People produced and used goods within their own community and tended to operate within a small geographic radius. As the country shifted towards greater centralization, decisions became less personal and more cost driven. As a result, our society by and large chooses to outsource rather than locally produce.

    While we may see short-term savings in buying cheap imported goods, we do so at the risk of harming our long-term sustainability. To reverse this thinking, we must take pride in what we do and invest in our quality of life.

    Although I approach this from the realm of sustainable real estate development, the dilemma is universal. Some time ago, I watched music producer T-Bone Burnett talk on the Charlie Rose Show about his motivation to make music that is as good as it can be — music with longevity. In another industry that tends to reward short-term financial successes, it’s refreshing to see someone make a meaningful career out of fostering artful albums that stand the test of time.

    In my mind, this is an attitude that demonstrates a commitment to sustainability on a very micro level. For T-Bone, it’s building value in the music he produces, which in turn provides value for the musicians on hand and later the audience that follows. The same can be said for cooking a meal, teaching a class, or developing a building.

    While the green debates and discussions will undoubtedly continue over Aprils to come, my advice is to focus on the big picture. We all share the desire to improve our standard of living. It is the way in which we choose to do so and the value we build into the process that defines our sense of sustainability.

    Joey Romano is director of development at Harvest Moon Development Company.

    Value in real estate is like value in food. Sure, you could go for the super low-cost choice, but will you feel good in the morning?

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    greenside taking shape

    4 wellness concepts are first tenants at new Memorial City development

    Holly Beretto
    Feb 19, 2026 | 9:40 am
    Rendering of exterior of Greenside
    Courtesy of MetroNational
    Greenside, a wellness-themed concept in a former warehouse near Memorial City, announced its first wave of tenants

    Greenside, the wellness-focused development in a former warehouse complex located just north of Memorial City Mall at 1085 Gessner Rd, has announced its first tenants. They include a curated mix of modern wellness and standout dining.

    Honest Mary’s, the fast-casual restaurant known for chef-crafted bowls made from scratch with thoughtfully sourced ingredients, is slated to open this fall. The Greenside location will be the second in Houston for the Austin-based restaurant, joining an outpost in the River Oaks Shopping Center that opened last year. The concept’s CEO, Nelson Monteith, started Honest Mary’s in 2017 in order to fulfill his vision of a restaurant which could serve food that’s fast, fresh, and affordable. Guests choose from signature bowls or build their own, starting with warm grains and seasonal roasted vegetables and finishing with house-made dressings and toppings.

    “We wanted to open a second Houston location quickly to build on the momentum from River Oaks,” Monteith said in a statement. “Memorial has long been a key West Houston community for us, and Greenside stood out immediately because of the team behind it. With MetroNational, Radom Capital, and Michael Hsu Office of Architecture involved, it felt like a winning trifecta and made the decision easy.”

    Greenside guests can also expect the health bar Leemoo. The brand’s vibrant menu of smoothies, açaí bowls, and fresh-pressed juices uses proprietary smoothie and açaí formulations, house-made ingredients, and carefully sourced produce. Crafted around balance, flavor, and performance, Leemoo seeks to deliver exceptional taste and everyday vitality, according to press materials. With one location in the Montrose Collective, the Greenside spot will be Leemoo’s second location in Houston.

    The award-winning day spa Hiatus is also part of Greenside’s lineup. The concept blends nourishment with rejuvenation, offering guests expert-led, results-driven treatments and a calm, welcoming environment. The spa aims to redefine self-care as an essential part of an everyday routine.

    “We’re very excited to bring Hiatus to Memorial and continue expanding into Texas communities,” said Kate Sazer, CEO of Hiatus. “Our goal is to make… self-care approachable and part of everyone’s routine, helping guests feel better, recharge, and prioritize wellness as a regular part of life.”

    Solidcore, the acclaimed high-intensity, low-impact fitness brand known for its signature reformer-based workouts, is opening a location at Greenside. The studio already has locations in the Heights and Montrose, and is known for offering a premier, full-body training experience that redefines luxury fitness.

    “Greenside reflects the kind of environment we look for when bringing Solidcore into a community,” said Josh Rainey, Solidcore’s senior director of real estate and growth. “It’s a place designed for connection and everyday routines, and that aligns closely with how our members experience our studios. We’re looking forward to becoming part of the Memorial area and creating a welcoming space where people can build strength, consistency and community close to home.”

    Greenside is a collaboration between MetroNational, the real estate development firm that owns and operates Memorial City, and Radom Capital, the Houston-based developer behind M-K-T Heights and the Montrose Collective, among others. Designed by Michael Hsu Office of Architecture, Greenside is designed to be a community destination with a welcoming, family-centric neighborhood experience in West Houston.

    “Greenside is being thoughtfully designed as a place where people can gather and enjoy the best of what Houston has to offer every day of the week,” said Danna Diamond, vice president of leasing at MetroNational. “This initial mix represents the kind of brands we’re proud to bring to Memorial and west Houston: experience-driven, authentic, and rooted in quality.”

    Additional leasing announcements will be shared in the coming months as Greenside continues to take shape.

    Rendering of exterior of Greenside

    Courtesy of MetroNational

    Greenside, a wellness-themed development in a former warehouse near Memorial City, announced its first wave of tenants

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