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    Napoleon Perdis takes the mystery out of makeup and introduces the 12-minute red lip rule

    Heather Staible
    Heather Staible
    Mar 14, 2013 | 3:54 pm

    Here’s a Best of Everything tip: The next time makeup artist and creator Napoleon Perdis comes to Houston, get on his schedule. His most recent appearance at Neiman Marcus drew scores of women who absolutely adored the one-on-one time he spent with every single one of them.

    “I like to give women little bite sizes of information. They can take what they want and work it into their life.”

    And why shouldn’t they?

    Perdis encouraged them to add color, try something new, don’t take it all too seriously and enjoy their inner and outer beauty. Not only are his products divine, but he takes his time and talks to you, not at you, when doing your makeup.

    “A story is complete when you do makeup, even if it’s mascara and primer, makeup brings it all together,” Perdis says. “I like to give women little bite sizes of information. They can take what they want and work it into their life.”

    From my session with Perdis, these are the products — and style tips — I found most illuminating:

    Energizing Eye Masks

    Where were these Energizing Eye Masks when I was in college or when I had newborns? Who am I kidding? With my crazy schedule, I need these under eye masks now.

    I only had mine on for 15 minutes instead of the recommended 30 minutes and saw a dramatic difference under my eyes. A Perdis makeup artist says women will use them before an event to tighten up other areas of the face as well, so I asked him if he would make full-body size Energizing Masks. Here’s hoping the idea is in R&D.

    There is something that happens psychologically when leaving on a red lip or intense eye for 12 minutes.

    $30 for four sets

    Auto Pilot Pre-Foundation Primer

    Every cosmetic line has at least one primer—I know because I have seemingly tried them all. The Auto Pilot is light on the skin, your makeup stays put and is non-irritating, to chamomile, yarrow extract and Vitamin E. It’s one of the best I have used and worth the $39.

    Boudoir Mist Spray Foundation

    Spray foundations always make me nervous. I feel like I will regress to my old Aqua Net days and way over spray, making me look like Tammy Faye Baker and Snookie’s love child. I did get a lesson from the Napoleon Perdis cosmetic counter and feel confident that I can operate a spray foundation because of how his spray mists on your face.

    Combined with the primer, it gave me great coverage that wasn’t too heavy and it ironing out imperfections. It goes from day-to-night with ease and makes foundation a one-stop application.

    $49 for 2.5 oz. spray can

    The 12-Minute Rule

    Not sure about that bold red lip? Perdis says leave it on for 12 minutes and then take a second look before you make your final decision on a new shade. There is something that happens psychologically when leaving on a red lip or intense eye for that length of time.

    Application 101

    Part of the Perdis charm, is while he works, he matter-of-factly tells you how to do the same thing on your own and I heard him answer some of the same questions many times.

    It should feel like a scribble when filling in your eyebrows—and go in the opposite direction of your eyebrows to start. They look more natural that way.

    Lipliner is last, if at all and use a silicone lash curler. It protects your peepers.

    Auto Pilot Pre-Foundation Primer, $39

    unspecified
    news/fashion
    series/htx-best-of-2013

    be well

    3 hot wellness studios move swiftly into new Heights development

    Eric Sandler
    May 7, 2026 | 2:35 pm
    Swift BLDG exterior construction
    Courtesy of Radom Capital
    The Swift BLDG is expected to open in late 2026.

    A new mixed-use development in the Heights has announced its next round of tenants. Three wellness businesses are coming to The Swift BLDG, Houston developers Radom Capital and Triten Real Estate Partners’ project in the historic Swift & Company Packing Plant that’s located near the Heights Hike & Bike Trail.

    They are:
    • SweatHouz, a contrast therapy studio
    • Strong Pilates Studio
    • The Skin Clinic, a Houston-based aesthetics and skincare destination

    Scheduled to open in winter 2026, SweatHouz will offer infrared saunas, cold plunges, and other protocols to improve a person’s well-being. The protocols are focused on areas such as athletic recovery, reducing stress, improving circulation, mental health, and longevity. In addition, it will offer a beauty bar equipped with Dyson hot tolls and a beverage station stocked with different waters.

    Building on the success of its Katy location that opened last year, Strong Pilates Studio will occupy 2,500 square feet in the Swift BLDG. Using Rowformer and Bikeformer machines, customers have the opportunity to take classes in Strong Body, Strong Loaded, and Strong Pilates-Only. It’s expected to open in the fall.

    “Our method blends strength, cardio, and reformer-based training into one, delivering real results in just 45 minutes. This isn’t just Pilates — it’s a new standard for fitness in Houston. And a community that sweats together stays strong,” franchisee Mona Hussein-Zaki said in a statement.

    Currently located in M-K-T, the Skin Clinic will more than double its footprint by relocated to the Swift BLDG. The clinic’s services focus on skin health and rejuvenation. It also expected to open in the fall.

    “The response from this community has been incredible, and Swift gives us the room to grow into what our patients have been asking for: more space, more services, and the same patient-centered care that got us here." founder Kelli Nwuli said.

    All three businesses join previously announced tenants such as Van Leeuwen Ice Cream, premium juice bar Leemoo, Merit Coffee, and Houston Tex-Mex staple Escalante’s.

    On track to open to the public in fall 2026, The Swift BLDG will offer more than 30,000 square feet of office space along with 30,000 square feet of restaurant and retail tenants. The two companies previously partnered on M-K-T, the Heights mixed-use development that’s near the Swift project. Radom is known for a number of other Houston developments, including the Montrose Collective and the historic Tower Theater property and its adjacent buildings.

    openingsthe-heights
    news/fashion
    series/htx-best-of-2013
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