Free Pizza

LeBron James restaurant offers free build-your-own pizza to social media savvy diners

LeBron James restaurant offers free pizza to social media savvy diners

Blaze pizza assembly line
Blaze Pizza touts its assembly line format. Photo courtesy of Blaze Pizza
Blaze pizza with drink
All pizzas cost about $8 regardless of toppings. Photo courtesy of Blaze Pizza
Blaze pizza assembly line
Blaze pizza with drink

LeBron James didn't have much luck defeating the Golden State Warriors in the NBA Finals but he's gotten good reviews in a supporting role in Amy Schumer's hit movie, Trainwreck.

Wonder how he'll do with pizza? Houston is about to find out.

Blaze Fast Fire’d Pizza, the California-based fast-casual artisanal pizza chain in which James is one of the investors, just opened its first Houston-area location. To celebrate, officials are offering a free build-you-own pizza on Friday (July 31) from 11 am until 10 pm to anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook.

The new restaurant, located in Sugar Land at 16100 Kensington Drive near Ragin' Cajun, features an open kitchen with flame oven as the centerpiece, seating for 60 inside, an outdoor patio and a custom-built art installation using the restaurant’s pizza peels to form the shape of Texas.

“Our mission at Blaze is really simple – we’re taking pizza back to its roots,” Blaze Pizza president & COO Jim Mizes said in a statement. “By making dough in-house, carefully sourcing ingredients, and cooking by fire, we’re giving guests a great way to enjoy artisanal pizza without the wait.  It’s changing the way people think about and eat pizza.” 

A second Houston-area location will open at Woodlake Square (9600 Westheimer) next month. More free pizza then, too, perhaps?

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