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New home pop-up shop in Montrose lures preservation lovers and hip young professionals

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homeidentity pop up party
Catherine Rodriguez, Catherine Sovany and Vasco Galvez.  Photo by © Daniel Ortiz
homeidentity pop up party
Arliss Newman and Will Miraglia.   Photo by © Daniel Ortiz
homeidentity pop up party
Amy Johnston and Jason Reeves.  Photo by © Daniel Ortiz
homeidentity pop up party
Adrian Duenas, from left, Yvonne Boustany, Marcelo Saenz.   Photo by © Daniel Ortiz
homeidentity pop up party
Adrian Duenas, from left, Kath and Jorge, Nick Blanco.   Photo by © Daniel Ortiz
homeidentity pop up party
Colleen Wagner, from left, Katie Jernigan and Julia Davis. Photo by © Daniel Ortiz
homeidentity pop up party
Daniel Dror, Karie Green, Scott Seligman and Claudia Jimenez.  Photo by © Daniel Ortiz
homeidentity pop up party
Evelyn Escobar. Photo by © Daniel Ortiz
homeidentity pop up party
Marcelo Saenz and Adrian Duenas. Photo by © Daniel Ortiz
homeidentity pop up party
Jeff Harrison and Clay Cessna. Photo by © Daniel Ortiz
homeidentity pop up party
Jim Parsons, Nicole and Joey Romano and Dave Morris.  Photo by © Daniel Ortiz
homeidentity pop up party
Katie Patterson and Paige Johnson. Photo by © Daniel Ortiz
homeidentity pop up party
Todd Fiscus and Ceron. Photo by © Daniel Ortiz
homeidentity pop up party
Katwing Comby, Brad and Vanessa Leedy. Photo by © Daniel Ortiz
homeidentity pop up party
Paige Johnson, Conor McEvily and Katie Patterson. Photo by © Daniel Ortiz
homeidentity pop up party
Thelma Ginsburg and Francys Davis. Photo by © Daniel Ortiz
homeidentity pop up party
Tim Pikey and Keri Jo McCrory. Photo by © Daniel Ortiz
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What: homeIdentity Pop-Up shop launch

Where: Pop-Up Shop on Montrose Blvd.

The 411: Enthusiastic philanthropists and partygoers with a keen eye for design gathered to celebrate the launch of homeIdentity, a luxury contemporary home goods pop-up shop. Guests perused sleek and cozy vignettes of Kartell furniture atop Nani Marquina carpets while bidding on a Kartell Victoria Ghost chair. All funds were donated to Pier & Beam, a young professionals group in support of Preservation Houston.

On hand to host guests were co-owners Marcelo Saenz and Adrian Dueñas, along with Jim Parsons, director of special projects at Preservation Houston, and Pier & Beam representatives Nicole and Joey Romano. HomeIdentity’s permanent location on West Alabama will open in November, with the pop-up at 4411 Montrose continuing through summer.

Guests nibbled on light bites from Cordua Catering and sipped on Deep Eddy Vodka and Circulo Tequila cocktails, Saint Arnold Lawnmower and bubbly from Crimson Lounge while enjoying music played by DJ Lewis Grell.

Who: Spotted in the see-and-be-seen crowd were Yvonne Boustany, Katwing Comby, Karen Lix, Lindsay George, Brooke and Greg Candelaria, Emily Cotton, Todd Fiscus and Ceron, Daniel Dror, Caroline Starry LeBlancTiffany HalikAmy Johnston, Arliss Newman, Will Miraglia, Catherine Rodriguez, Catherine Sovany, Vasco Galvez, Colleen Wagner, Katie Jernigan, Julia Davis, Katie Green, Scott Seligman, Claudia Jimenez, Evelyn Escobar, Jeff Harrison, Clay Cessna, Dave Morris, Katie Patterson, Paige Johnson, Brad and Vanessa Leedy, Conor McEvily, Thelma Ginsburg, Francys Davis, Tom Pikey and Keri Jo Mccrory.

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