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Dallas’ top high-fashion boutique selects Houston for next location

Dallas’ top high-fashion boutique selects Houston for next location

Interior of Forty Five Ten in Dallas
Dallas-based Forty Five Ten is coming to Houston's River Oaks District in fall 2016. Photo by Wade Griffith
Brian Bolke of Forty Five Ten in Dallas
Forty Five Ten owner Brian Bolke. Photo by Sylvia Elzafon
Forty Five Ten in Dallas
Forty Five Ten, named after its address on McKinney Avenue, opened in Dallas in 2000.  Photo by Steve Wrubel
Interior of Forty Five Ten in Dallas
Brian Bolke of Forty Five Ten in Dallas
Forty Five Ten in Dallas

One of the country’s premier high-fashion boutiques is coming to Houston’s River Oaks District. Dallas-based Forty Five Ten, the longtime go-to shop for Texas and out-of-town fashionistas, will open in September 2016.

In a release, owner Brian Bolke calls Houston “a top fashion destination” and says it has been on his radar for a while. “Houston has its own chic style, and we’re thrilled to soon be a part of it.”

The 3,300-square-foot Houston fashion temple will house collections for women, men, home, and cosmetics. In Dallas, Forty Five Ten is known as a destination for designer lines such as Moschino, Thakoon, Celine, Narciso Rodriguez, Proenza Schouler, Comme des Garcons, Rick Owens, and Jason Wu.

The store has attracted notables such as Oprah, Laura Bush, Gwyneth Paltrow, Victoria Beckham, Steven Tyler, and Rihanna. It also is famous for hosting fabulous parties for visiting celebrity designers and charities.

For Houston, fashion director Taylor Tomasi Hill will focus on emerging designers in her selections for women’s ready-to-wear and accessories, and Nick Wooster is handling the men’s merchandising. There also will be an Assouline book department, and home creative director Rob Dailey is curating the home area.

The store also will feature the Cooper Bar, a champagne and coffee bar at the entrance. “We want a store that will add to the walkability of River Oaks District and be part of the fabric of this emerging neighborhood,” Bolke adds. “It’s a store to meet a friend, browse leisurely, and explore.”

Forty Five Ten — named after its address on McKinney Avenue in Dallas — opened in April 2000 and has since built an international reputation for offering the best of the best in fashion and home. In that time, Bolke also has become an important supporter of many local organizations.

A new 37,000-square-foot flagship store will open in downtown Dallas in late 2016.