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    POSH PRESERVATION

    New destination hotel with historic ties checks into heart of the Hill Country

    Chantal Rice
    Sep 21, 2021 | 4:01 pm

    The heart of the Hill Country will soon be home to a new hotel that pays homage to the area’s history while also elevating it to a one-of-a-kind hospitality destination.

    Albert Hotel, a 110-guest-room property spanning 2 acres, is slated to open in historic downtown Fredericksburg in the summer of 2022, encompassing four 19th century buildings and a newly constructed hotel with all the modern and relaxing amenities befitting a charming Hill Country hamlet.

    A project of prolific Austin-based hospitality-management and -development company New Waterloo — whose brands include South Congress Hotel, Hotel Ella, El Rey Court, La Condesa, Sway, Café No Sé, Mañana, Central Standard, Otoko, Il Brutto, and Butler Pitch & Putt — Albert Hotel is nothing if not an impressive preservation undertaking.

    Nestled behind the original historic buildings that will be enveloped into the property, the hotel will offer “a peaceful escape with quiet sophistication” directly off Fredericksburg’s bustling Main Street. In fact, the property stretches across two addresses: 242 to 248 E. Main St.

    Construction is underway on the project, for which New Waterloo is partnering with Austin architecture firm Clayton Korte to integrate elements of new construction (wood, limestone brick, stone, steel) to establish a natural palette for the hotel’s more contemporary form. The goal is to seamlessly blend new construction with the historic structures in a way that both differentiates the new build from the original structures while also ensuring they merge harmoniously.

    Among the Albert Hotel’s guest rooms, there will also be bunk rooms, suites, and a private house, each with tailored amenities and custom-designed furniture. The property will boast three restaurants, two bars, a private dining room, and will also offer in-room dining.

    Relaxing in Fredericksburg is a favorite pastime, and the Albert won’t disappoint in its tranquil amenities, including an outdoor pool; a 2,000-square-foot, full-service spa; and meandering gardens and pathways. It also has a fitness center, for those looking to work up a sweat during their stay. And in addition to its 3,600 square feet of event space and 1,200-square-foot mezzanine deck and event lawn, the hotel also has a dedicated parking garage across East Austin Street, making it a cinch to check in and chill out.

    Of course, key to Fredericksburg’s charm is its history as a German settlement, and preservation is central to the community. Laying claim to the designation that it’s the best-preserved historic town in the Texas Hill Country, Fredericksburg maintains plenty of nods to its history throughout town, sites that shine alongside more modern welcoming shops, restaurants, wineries, and park areas. And that synergy flows throughout the hotel.

    “The hotel environment is a push-pull of masculine and feminine, historic and new,” says Melanie Raines, director of design, in a release. “The architecture of Albert Hotel nods to Fredericksburg’s future, while the interior design reflects the softer side of Albert’s global sensibilities. Material-driven, layered, and eclectic, the design is warm and unfussy, with unexpected discoveries throughout.”

    Given Fredericksburg’s historic sensibilities, it’s no surprise that the new Albert Hotel has strong ties to a longtime local man-about-town: architect and historic preservationist Albert Kiedel, who New Waterloo says “created a style that went beyond aesthetics, imparting a language to the homes and civic buildings of Fredericksburg with a look, touch, feel, and smell embedded in a sense of place.” It’s a vision New Waterloo aimed to honor with the addition of the new hotel.

    But the family’s lineage in Fredericksburg runs even deeper. Albert’s great-grandfather, Dr. Wilhelm Keidel, came to Fredericksburg as the town doctor and judge in 1847, the year after the village was founded. Albert’s father, Victor Keidel, was a doctor and pharmacist in the Fredericksburg community, and stories of him riding his palomino at the head of the centennial parade still bubble up among locals.

    In a fitting tribute to the family, the new hotel will be located on the site where the Keidel family pharmacy and homestead remain, both of which will be integrated into the new site plan.

    “New Waterloo worked with the Keidel family to execute a vision that transforms their original family homestead into a one-of-a-kind hospitality destination,” says Patrick Jeffers, chief development officer and a partner in the project. “The historical significance, beauty, and character of the existing buildings, along with their location in the golden blocks of town, capture the soul of the Hill Country.”

    Get more info and updates about Albert Hotel on Instagram, Twitter, and Facebook at @Albert_Hotel_TX.

    The new Albert Hotel will open on Main Street next summer.

    Albert Hotel Main Street entrance
    Courtesy of Clayton Korte
    The new Albert Hotel will open on Main Street next summer.
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    go rural

    Tiny West Texas town tops Airbnb's 'off-the-map' destinations to visit

    Amber Heckler
    Mar 27, 2026 | 4:45 pm
    Matador, Texas, Airbnb, best rural destinations
    Photo courtesy of Airbnb
    Welcome to Matador, Texas.

    More Texas travelers are shying away from tourist traps for their vacations and instead embracing the calming roadside with increasing interest in rural areas of the state, according to Airbnb, and one tiny Texas city in the Panhandle is generating buzz atop a brand-new list of under-the-radar rural destinations in America.

    The vacation rental marketplace's inaugural "Off-the-Map" list features 20 rural destinations across the country where short-term rentals are bringing in "new opportunities for local tourism."

    "From coastal fishing villages to Cajun bayou towns and alpine mountain escapes, America Off-the-Map invites travelers to discover something new and helps support local economies and communities across the country," the report said.

    Matador, a small town about 80 miles northeast of Lubbock and 530 miles from Houston, was named the No. 1 hidden gem vacation destination in Texas. The report described Matador as a part of Texas that tourists "haven’t found" yet, which is what makes it all the more rewarding as an undiscovered treasure.

    "Welcome to the seat of Motley County – where the wind is constant, the skies are enormous, and the history is deeper than the caprock beneath your boots," the report said.

    Visitors can explore the Motley County Historical Museum, which explores the building's history as the Traweek Hospital that was originally built nearly a century ago. The museum also sheds light on Native American history, the life of ranchers, and other historical facts about the town and county.

    Local restaurants like Chelle's Garden or TC's Ponderosa in nearby Dickens are good spots for travelers to eat like a local, while the Coffee Mill and Mercantile in Quitaque is the place to be for breakfast, lunch, and a cup of joe.

    Matador is also less than an hour away from the newly expanded Caprock Canyons State Park and Trailway, a popular Texas state park known for its roaming bison herd and bat colony.

    According to Airbnb's website, there are over 130 short-term rentals in Matador and the surrounding Motley County area, with some homes available for $172 for an overnight stay in April 2026.

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