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Tiny West Texas town tops Airbnb's 'off-the-map' destinations to visit

Matador, Texas, Airbnb, best rural destinations

Welcome to Matador, Texas.

Photo courtesy of Airbnb

More Texas travelers are shying away from tourist traps for their vacations and instead embracing the calming roadside with increasing interest in rural areas of the state, according to Airbnb, and one tiny Texas city in the Panhandle is generating buzz atop a brand-new list of under-the-radar rural destinations in America.

The vacation rental marketplace's inaugural "Off-the-Map" list features 20 rural destinations across the country where short-term rentals are bringing in "new opportunities for local tourism."

"From coastal fishing villages to Cajun bayou towns and alpine mountain escapes, America Off-the-Map invites travelers to discover something new and helps support local economies and communities across the country," the report said.

Matador, a small town about 80 miles northeast of Lubbock and 530 miles from Houston, was named the No. 1 hidden gem vacation destination in Texas. The report described Matador as a part of Texas that tourists "haven’t found" yet, which is what makes it all the more rewarding as an undiscovered treasure.

"Welcome to the seat of Motley County – where the wind is constant, the skies are enormous, and the history is deeper than the caprock beneath your boots," the report said.

Visitors can explore the Motley County Historical Museum, which explores the building's history as the Traweek Hospital that was originally built nearly a century ago. The museum also sheds light on Native American history, the life of ranchers, and other historical facts about the town and county.

Local restaurants like Chelle's Garden or TC's Ponderosa in nearby Dickens are good spots for travelers to eat like a local, while the Coffee Mill and Mercantile in Quitaque is the place to be for breakfast, lunch, and a cup of joe.

Matador is also less than an hour away from the newly expanded Caprock Canyons State Park and Trailway, a popular Texas state park known for its roaming bison herd and bat colony.

According to Airbnb's website, there are over 130 short-term rentals in Matador and the surrounding Motley County area, with some homes available for $172 for an overnight stay in April 2026.

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TX to TN

FlixBus revives affordable route from Houston to Memphis via New Orleans

Photo courtesy of FlixBus

FlixBus is now cruising from Texas to Tennessee.

Traveling from Texas to Tennessee is about to get a lot easier, more affordable, and more scenic. Budget-friendly bus service FlixBus will relaunch its Houston-Memphis route later this month, with service starting Thursday, August 27.

FlixBus is the largest intercity bus network that offers passengers affordable and comfortable travel across 1,800 destinations in the U.S., Canada, and Mexico. The signature lime green buses come with free Wi-Fi, power outlets, and comfortable seating with extra legroom. Passengers can bring one carry-on and one stowed luggage for their trips.

The Houston-to-Memphis route will depart from 605 Gray St. in Midtown, and arrive at Memphis Bus Station at 3033 Airways Blvd. Travel times might vary depending on the number of stops, traffic, and other circumstances, but will generally be 14.5 hours long.

The seven stops along the Houston-Memphis route are:

Lake Charles (Lakepoint): 750 Enterprise Blvd., Lake Charles, LA 70601
Lafayette (Louisiana): 1701 N University Ave., Lafayette, LA 70507
Baton Rouge Bus Station: 1253 Florida Blvd., Baton Rouge, LA 70802
New Orleans Bus Station: 1001 Loyola Ave., New Orleans, LA 70113
Hattiesburg: 6635 US-49 S, Hattiesburg, MS 39401
Meridian Bus Stop: 1901 Front St., Meridian, MI 39301
Batesville (Terza One Stop Shop): 22023 MS-6, Batesville, MI 38606

The route will operate five days a week with an extended daily service in November to accommodate Thanksgiving holiday demand. Fares for the route start at $88.98 per passenger per way.

Another travel route from Texas to Tennessee
In addition to the return of the Houston-Memphis route, FlixBus just launched its first-ever direct route connecting Dallas to Nashville, with departures running five days a week.

Departures will be from the Dallas Bus Station at 9755 Harry Hines Blvd., and arrive at Nashville Bus Station at 709 Rep John Lewis Way South. Travel times will generally be between 11.5-14.5 hours.

The Dallas-Nashville route will also offer direct access to other travel hubs, including:

Sulphur Springs (travel center): 1600 W. Shannon Rd., Sulphur Springs, TX 75482
Texarkana (travel stop): 4020 S. Lake Dr., Texarkana, TX 75501
Memphis Bus Station: 3033 Airways Blvd., Memphis, TN 38131

The new Texas-Tennessee routes expand FlixBus' network across the South while offering travelers cost-effective and comfortable transportation to "major business, entertainment, and cultural destinations while providing access to smaller communities along the way."

"The South continues to see increasing demand for affordable, convenient ways to travel between major cities," Flix North America head of communications Karina Frayter said in a statement. "As more travelers look for alternatives to driving or flying, we're expanding our network to make it easier to reach the destinations that matter most, whether you’re traveling for school or work, visiting friends and family, or taking a vacation."

Passengers can book tickets for all destinations via FlixBus.com and the FlixBus app.

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