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    United's New Website

    United offers sneak peek of "new-and-improved" website that promises a personal touch

    Elizabeth Rhodes
    May 12, 2015 | 1:53 pm

     United Airlines is offering a sneak peek of a "new-and-improved" website that offers a number of flyer-friendly improvements.

     

    While the airline says it will officially launch the new version this summer following customer feedback and further refinements, customers can use the new site by clicking onto beta.united.com. The new site is also intermittently showing up when you click on united.com.

     

    New features include:

     

    — Search, sort and filter flights: Customers can search flights by choosing which features are most important to them, including Wi-Fi availability, preferred connection cities, aircraft type, in-seat power or the inclusion of nearby cities.

     

    — Quicker view of fare and date combinations: Search results automatically display pricing for a 15-day window (7 days before and after their selected date) to show more options. Flights are now displayed in "each way" increments, unlike on the company's previous website that showed only round-trip fares, so those using the new site might think they are getting a bargain only to be surprised when the final total is added up.

     

    — Upgrades: Customers can now find out if upgrades are available for a particular flight. They can view upgrade availability and redeem MileagePlus upgrades prior to purchasing tickets on all eligible flights.

     

    — Customized widgets: The new homepage features widgets customized with MileagePlus members' travel histories as well as upcoming trips, saved searches and alerts.

     

    An improved touch-screen-friendly interface also allows users to book flights from any device.

     

    "We reimagined the flight booking experience from the ground up," Scott Wilson, United’s vice president of merchandising and eCommerce, said in a press release. "Much more than a facelift — we kept our customers' needs and preferences for personalized travel at the center of the design to offer an entirely new and improved experience altogether."

     

    According to United, the site draws 2,000 visitors each minute and sees more than $1 million in revenue every hour.

     

     What do you think of the new United website. Let us know in the comments section below:

    Customers can now view upgrade availability and redeem any MileagePlus upgrade prior to purchase on all eligible flights.

    United Airlines beta site upgrades
      
    Courtesy of United Airlines
    Customers can now view upgrade availability and redeem any MileagePlus upgrade prior to purchase on all eligible flights.
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    a ship within a ship

    European cruise line unveils luxury upgrade for new Galveston ship

    Eric Sandler
    Jul 18, 2025 | 1:04 pm

    As a Europe-based cruise line sails closer to its Galveston debut, it has revealed another amenity to lure travelers looking for a premium experience. When the MSC Cruises’s ship the MSC Seascape begins sailing in November, it will include a luxurious upgrade option.

    Called MSC Yacht Club, the ship-within-a-ship experience offers 32,000-square feet of private space within the ship. Those paying for the privilege get access to a Yacht Club-specific pool, restaurant, and the Top Sail Lounge. They get also get butler service, and an on-ship concierge to assist with booking dinner reservations, seats at entertainment venues, and on-shore excursions.

    “The MSC Yacht Club was the industry’s first luxury ship-within-a-ship concept and it’s still the best,” MSC Cruises North America president Lynn Torrent said in a statement. “The white glove treatment starts the moment you get to the port, and it continues until you disembark at the end of the cruise. Our guests love the spacious suites, exclusive areas, and personal attention that makes the MSC Yacht Club so sought after. Our travel advisors tell us cruisers appreciate being able to enjoy that luxury experience alongside all the amenities we can offer on a large, resort-style ship like MSC Seascape. It’s the best of both worlds, and we’re thrilled to bring it to Galveston.”

    While these sort of amenities are common on luxury cruise lines, they tend to sail smaller boats. Travelers who upgrade to Yacht Club still get all the other benefits of sailing on a ship with over 2,200 cabins. They include:

    • Robotron: An onboard, amusement park-style ride that suspends riders 175-feet above sea on a robotic arm that flips, spins, and rotates.
    • Six theater productions
    • 11 “dining venues” and 19 bars and lounges
    • Six swimming pools, including an infinity pool with ocean views
    • 7.500 square feet of space for children ages 0 to 17

    Based in Geneva, Switzerland, MSC Cruises is the world’s third-largest cruise line. The privately-held company operates 23 ships worldwide.

    MSC Seascape cruise ship
      

    Courtesy of MSC Cruises

    The MSC Seascape begins sailing from Galveston in November.

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